Country Profile: Bakery & Cereals sector in Egypt
Summary
Egyptian Bakery & Cereals sector accounted for a volume share of 7.6% of the global market and 64% of the regional (Middle East & Africa) market, in 2016. The sector was valued at E£46,434.4 million (US$4,572.9 million) in 2016 and is expected to grow at a CAGR of 4.1% during 2016-2021. Increasing demand for convenient food options in the country, which is traditionally known for high consumption of bread and cereals is driving the sector. Per capita consumption stood at 113.5kg when compared to the global and Middle East & Africa levels of 26.4kg and 82kg, respectively, in 2016.
Food & Drinks Specialists is the leading distribution channel in the Egyptian Bakery & Cereals sector, accounting for a total value share of 78.9% in 2016. It is followed by Convenience Stores and Hypermarkets & Supermarkets with shares of 11.6% and 8.6%, respectively, in the same year.
The top five brands in the Egyptian Bakery & Cereals sector accounted for 6.5% value share, in 2016. Private labels accounted for 0.9% share by value in the same year. Health & Wellness attributes such as ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Egyptian Bakery & Cereals sector.
Flexible Packaging is the most commonly used packaging material in the Egyptian Bakery & Cereals sector. In 2016, it accounted for a volume share of 96.1%, followed by Rigid Plastics with a share of 2.8% respectively.
The report Country Profile: Bakery & Cereals sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: Bakeland Egypt, Tag El Melouk Co, Dr. August Oetker Kg, Faragalla Group, United Food Industries Corporation Ltd, Modern Bakery l.L.C., Mass Food Co., Daher Food Industries, The Egyptian Company for Foods (BiscoMisr), The Kellogg Company, Monginis Foods Pvt Ltd, Kraft Foods Group, Inc., Mondelez International, Inc, Nestle S.A.
Scope- The Egyptian Bakery & Cereals sector accounted for a volume share of 64% of the regional (Middle East & Africa) market, in 2016.
- Bread & Rolls is the largest market in the Bakery & Cereals sector.
- The Egyptian Bakery & Cereals sector account for 6.5% value share, in 2016; Private Labels account for 0.9% share by value in the same year.
- Flexible Packaging is the most commonly used packaging material in the sector
- Food & Drinks Specialists is the leading distribution channel for Bakery & Cereals sector in the country.
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Egypt in the global and regional context
- 3.1. Egypt’s share in the Global and Middle East & African Bakery & Cereals sector
- 3.2. Egypt compared to other leading countries in Middle East & Africa
- 4. Market size analysis - Bakery & Cereals sector
- 4.1. Value and volume analysis - Bakery & Cereals sector in Egypt
- 4.2. Per capita consumption - Egypt compared to Middle East & Africa and globally
- 4.3. Extent to which consumers are trading up/down
- 4.4. Value and volume analysis of markets in the Bakery & Cereals sector
- 4.5. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market analysis: Baking Ingredients
- 5.3. Market analysis: Baking Mixes
- 5.4. Market analysis: Bread & Rolls
- 5.5. Market analysis: Breakfast Cereals
- 5.6. Market analysis: Cakes Pastries & Sweet Pies
- 5.7. Market analysis: Cereal Bars
- 5.8. Market analysis: Cookies (Sweet Biscuits)
- 5.9. Market analysis: Dough Products
- 5.10. Market analysis: Energy Bars
- 5.11. Market analysis: Morning Goods
- 5.12. Market analysis: Savory Biscuits
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Bakery & Cereals
- 6.2. Distribution channel share analysis: Baking Ingredients
- 6.3. Distribution channel share analysis: Baking Mixes
- 6.4. Distribution channel share analysis: Bread & Rolls
- 6.5. Distribution channel share analysis: Breakfast Cereals
- 6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
- 6.7. Distribution channel share analysis: Cereals Bars
- 6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
- 6.9. Distribution channel share analysis: Dough Products
- 6.10. Distribution channel share analysis: Energy Bars
- 6.11. Distribution channel share analysis: Morning Goods
- 6.12. Distribution channel share analysis: Savory Biscuits
- 7. Competitive landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Baking Ingredients
- 7.3.2. Baking Mixes
- 7.3.3. Breakfast Cereals
- 7.3.4. Cereal Bars
- 7.3.5. Savory Biscuits
- 7.4. Private label share analysis
- 8. Health & Wellness analysis
- 8.1. Market size analysis by Health & Wellness claims
- 8.2. Market share analysis - Health & Wellness product attributes
- 8.3. Market size analysis - Health & Wellness consumer benefits
- 8.4. Leading companies in Egyptian Health & Wellness market
- 9. Packaging analysis
- 9.1. Packaging share and growth analysis by packaging material
- 9.2. Packaging share analysis by packaging material
- 9.3. Packaging share and growth analysis by container type
- 9.4. Packaging share analysis by container type
- 9.5. Packaging share and growth analysis by closure type
- 9.6. Packaging share analysis by closure type
- 9.7. Packaging share and growth analysis by outer type
- 9.8. Packaging share analysis by outer type
- 10. Macroeconomic analysis
- 10.1. GDP per Capita
- 10.2. Population and population growth
- 10.3. Consumer Price Index
- 10.4. Population breakdown by age
- 11. Consumergraphics
- 11.1. Consumption by Gender
- 11.2. Consumption by Age
- 11.3. Consumption by Education
- 11.4. Consumption by Urbanization
- 12. Methodology
- 13. Definitions
- 14. Appendix
- 15. About GlobalData
- 16. Disclaimer
- 17. Contact Us
- List of Tables
- Table 1: Growth analysis by markets, 2016-2021
- Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021
- Table 3: Value analysis by of Bread & Rolls market categories, 2011-2021
- Table 4: Volume analysis of Bread & Rolls market by categories, 2011-2021
- Table 5: Value analysis of Breakfast Cereals market by categories, 2011-2021
- Table 6: Volume analysis of Breakfast Cereals market by categories, 2011-2021
- Table 7: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
- Table 8: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
- Table 9: Value analysis of Cereal Bars market by categories, 2011-2021
- Table 10: Volume analysis of Cereal Bars market by categories, 2011-2021
- Table 11: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
- Table 12: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
- Table 13: Value analysis of Dough Products market by categories, 2011-2021
- Table 14: Volume analysis of Dough Products market by categories, 2011-2021
- Table 15: Value analysis of Morning Goods market by categories, 2011-2021
- Table 16: Volume analysis of Morning Goods market by categories, 2011-2021
- Table 17: Value analysis of Savory Biscuits market by categories, 2011-2021
- Table 18: Volume analysis of Savory Biscuits market by categories, 2011-2021
- Table 19: Brand Value and Volume - Bakery & Cereals sector
- Table 20: Brand Value and Volume - Baking Ingredients market
- Table 21: Brand Value and Volume - Baking Mixes market
- Table 22: Brand Value and Volume - Bread & Rolls market
- Table 23: Brand Value and Volume - Breakfast Cereals market
- Table 24: Brand Value and Volume - Cakes, Pastries & Sweet Pies market
- Table 25: Brand Value and Volume - Cereal Bars market
- Table 26: Brand Value and Volume - Cookies (Sweet Biscuits) market
- Table 27: Brand Value and Volume - Cookies (Sweet Biscuits) market
- Table 28: Brand Value and Volume - Dough Products market
- Table 29: Brand Value and Volume - Energy Bars market
- Table 30: Brand Value and Volume - Morning Goods market
- Table 31: Brand Value and Volume - Savory Biscuits market
- Table 32: Brand Value and Volume - Baking Chocolate Chips & Morsels category
- Table 33: Brand Value and Volume - Baking Powder/Soda category
- Table 34: Brand Value and Volume - Cake Decorations & Icing category
- Table 35: Brand Value and Volume - Corn & Potato Starch category
- Table 36: Brand Value and Volume - Fruit Pectins and Glazed Fruit category
- Table 37: Brand Value and Volume - Dessert Mixes category
- Table 38: Brand Value and Volume - Other Baking Mixes category
- Table 39: Brand Value and Volume - Hot Cereals category
- Table 40: Brand Value and Volume - Ready-to-Eat Cereals category
- Table 41: Brand Value and Volume - Granola/Muesli/Yogurt Bars category
- Table 42: Brand Value and Volume - Other Cereal Bars category
- Table 43: Brand Value and Volume - Bread Substitutes category
- Table 44: Brand Value and Volume - Plain Crackers category
- Table 45: Brand Value and Volume - Other Crackers category
- Table 46: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016)
- Table 47: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016)
- Table 48: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016)
- Table 49: Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016)
- Table 50: Market Definitions
- Table 51: Category Definitions
- Table 52: Category Definitions
- Table 53: Category Definitions
- Table 54: Category Definitions
- Table 55: Channel Definitions
- Table 56: Health & Wellness: Product Attributes-Food Minus
- Table 57: Health & Wellness: Product Attributes - Free From
- Table 58: Health & Wellness: Product Attributes - Functional & Fortified
- Table 59: Health & Wellness: Product Attributes - Naturally Healthy
- Table 60: Health & Wellness: Product Attributes - Food Intolerance
- Table 61: Health & Wellness: Consumer Benefits - Health Management
- Table 62: Health & Wellness: Analysis by Consumer Benefits
- Table 63: Health & Wellness: Consumer Benefits - Performance
- Table 64: Market Value for Baking Ingredients - by category (E£ Million) 2011-2021
- Table 65: Market Value for Baking Mixes - by category (E£ Million) 2011-2021
- Table 66: Market Value for Bread & Rolls - by category (E£ Million) 2011-2021
- Table 67: Market Value for Breakfast Cereals - by category (E£ Million) 2011-2021
- Table 68: Market Value for Cakes, Pastries & Sweet Pies - by category (E£ Million) 2011-2021
- Table 69: Market Value for Cereal Bars - by category (E£ Million) 2011-2021
- Table 70: Market Value for Cookies (Sweet Biscuits) - by category (E£ Million) 2011-2021
- Table 71: Market Value for Dough Products - by category (E£ Million) 2011-2021
- Table 72: Market Value for Energy Bars - by category (E£ Million) 2011-2021
- Table 73: Market Value for Morning Goods - by category (E£ Million) 2011-2021
- Table 74: Market Value for Savory Biscuits - by category (E£ Million) 2011-2021
- Table 75: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021
- Table 76: Market Value for Baking Mixes - by category (US$ Million) 2011-2021
- Table 77: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021
- Table 78: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021
- Table 79: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021
- Table 80: Market Value for Cereal Bars - by category (US$ Million) 2011-2021
- Table 81: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021
- Table 82: Market Value for Dough Products - by category (US$ Million) 2011-2021
- Table 83: Market Value for Energy Bars - by category (US$ Million) 2011-2021
- Table 84: Market Value for Morning Goods - by category (US$ Million) 2011-2021
- Table 85: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021
- Table 86: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021
- Table 87: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021
- Table 88: Market Value for Bread & Rolls - by category (Kg Million) 2011-2021
- Table 89: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021
- Table 90: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021
- Table 91: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021
- Table 92: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021
- Table 93: Market Volume for Dough Products - by category (Kg Million) 2011-2021
- Table 94: Market Volume for Energy Bars - by category (Kg Million) 2011-2021
- Table 95: Market Volume for Morning Goods - by category (Kg Million) 2011-2021
- Table 96: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021
- Table 97: Components of change- by Market
- Table 98: Bakery & Cereals Sales Distribution in Egypt- by Markets (E£ Million), 2016
- Table 99: Key Health & Wellness product attributes driving sales in Egypt (E£ Million)
- Table 100: Key Health & Wellness consumer benefits driving sales in Egypt (E£ Million)
- Table 101: Packaging Material (in Million pack units)
- Table 102: Container Type (in Million pack units)
- Table 103: Closure Type (in Million pack units)
- Table 104: Outer Type (in Million pack units)
- Table 105: Exchange Rates: (US$-E£), 2011-2021
- Table 106: GDP Per Capita (E£)
- Table 107: Population
- Table 108: Consumer Price Index
- Table 109: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Volume share of Egypt in the global and Middle East & African Bakery & Cereals sector, 2011-2021
- Figure 2: Egypt compared to other top four countries in Middle East & Africa - market size, growth, and competitive landscape
- Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021
- Figure 4: Per capita consumption in Egypt compared to global and Middle East & African average, 2011-2021
- Figure 5: Degree of trading up/down in the Egyptian Bakery & Cereals sector, 2015-2016
- Figure 6: Value and volume growth analysis by markets, 2016-2021
- Figure 7: Per capita consumption (by markets) in Egypt compared to global and Middle East & African average, 2016
- Figure 8: Value and volume growth analysis, Baking Ingredients market, 2011-2021
- Figure 9: Value and volume growth analysis, Baking Mixes market, 2011-2021
- Figure 10: Value and volume growth analysis, Bread & Rolls market, 2011-2021
- Figure 11: Value and volume growth analysis, Breakfast Cereals market, 2011-2021
- Figure 12: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021
- Figure 13: Value and volume growth analysis, Cereal Bars market, 2011-2021
- Figure 14: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021
- Figure 15: Value and volume growth analysis, Dough Products market, 2011-2021
- Figure 16: Value and volume growth analysis, Energy Bars market, 2011-2021
- Figure 17: Value and volume growth analysis, Morning Goods market, 2011-2021
- Figure 18: Value and volume growth analysis, Savory Biscuits market, 2011-2021
- Figure 19: Distribution channel share, Bakery & Cereals, 2011-2016
- Figure 20: Distribution channel share, Baking Ingredients market, 2011-2016
- Figure 21: Distribution channel share, Baking Mixes market, 2011-2016
- Figure 22: Distribution channel share, Bread & Rolls market, 2011-2016
- Figure 23: Distribution channel share, Breakfast Cereals market, 2011-2016
- Figure 24: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016
- Figure 25: Distribution channel share, Cereal Bars market, 2011-2016
- Figure 26: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016
- Figure 27: Distribution channel share, Dough Products market, 2011-2016
- Figure 28: Distribution channel share, Energy Bars market, 2011-2016
- Figure 29: Distribution channel share, Morning Goods market, 2011-2016
- Figure 30: Distribution channel share, Savory Biscuits market, 2011-2016
- Figure 31: Leading brands in the Egyptian Bakery & Cereals sector, value and volume share, 2016
- Figure 32: Leading brands in the Baking Ingredients market, value and volume share, 2016
- Figure 33: Leading brands in the Baking Mixes market, value and volume share, 2016
- Figure 34: Leading brands in the Bread & Rolls market, value and volume share, 2016
- Figure 35: Leading brands in the Breakfast Cereals market, value and volume share, 2016
- Figure 36: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016
- Figure 37: Leading brands in the Cereal Bars market, value and volume share, 2016
- Figure 38: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016
- Figure 39: Leading brands in the Dough Products market, value and volume share, 2016
- Figure 40: Leading brands in the Energy Bars market, value and volume share, 2016
- Figure 41: Leading brands in the Morning Goods market, value and volume share, 2016
- Figure 42: Leading brands in the Savory Biscuits market, value and volume share, 2016
- Figure 43: Private label penetration by markets (value terms), 2016
- Figure 44: Growth analysis, private label and brands, (2011-2016)
- Figure 45: Value of Health & Wellness claims by market, US$ million, 2016-2021
- Figure 46: Value analysis by Health & Wellness product attributes, 2016
- Figure 47: Volume analysis by Health & Wellness product attributes, 2016
- Figure 48: Value analysis by Health & Wellness consumer benefits, 2016
- Figure 49: Volume analysis by Health & Wellness consumer benefits, 2016
- Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals
- Figure 51: Leading companies in the Health & Wellness market by value, 2016 - Cakes, Pastries & Sweet Pies
- Figure 52: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars
- Figure 53: Leading companies in the Health & Wellness market by value, 2016 - Cookies (Sweet Biscuits)
- Figure 54: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits
- Figure 55: Packaging share and growth analysis by packaging material, 2011-2021
- Figure 56: Use of packaging material by markets (in pack units), 2016
- Figure 57: Packaging share and growth analysis by container type, 2011-2021
- Figure 58: Use of container type by markets (in pack units), 2016
- Figure 59: Packaging share and growth analysis by closure type, 2011-2021
- Figure 60: Use of closure type by markets (in pack units), 2016
- Figure 61: Packaging share and growth analysis by outer type, 2011-2021
- Figure 62: Use of outer type by markets (in pack units), 2016
- Figure 63: Relative comparison of countries based on PEST analysis
- Figure 64: Egypt’s GDP per capita, 2011-2016
- Figure 65: Population growth in Egypt, 2011-2016
- Figure 66: Consumer Price Index, Egypt, 2010-2016
- Figure 67: Age Profile, Egypt, 2016
- Figure 68: Consumption of Bakery & Cereals by Gender, Egypt, 2016
- Figure 69: Consumption of Bakery & Cereals by age, Egypt, 2016
- Figure 70: Consumption of Bakery & Cereals by education, Egypt, 2016
- Figure 71: Consumption of Bakery & Cereals by urbanization, Egypt, 2016
- Figure 72: About GlobalData