Country Profile: Bakery & Cereals sector in Egypt

Country Profile: Bakery & Cereals sector in Egypt

Summary

Egyptian Bakery & Cereals sector accounted for a volume share of 7.6% of the global market and 64% of the regional (Middle East & Africa) market, in 2016. The sector was valued at E£46,434.4 million (US$4,572.9 million) in 2016 and is expected to grow at a CAGR of 4.1% during 2016-2021. Increasing demand for convenient food options in the country, which is traditionally known for high consumption of bread and cereals is driving the sector. Per capita consumption stood at 113.5kg when compared to the global and Middle East & Africa levels of 26.4kg and 82kg, respectively, in 2016.

Food & Drinks Specialists is the leading distribution channel in the Egyptian Bakery & Cereals sector, accounting for a total value share of 78.9% in 2016. It is followed by Convenience Stores and Hypermarkets & Supermarkets with shares of 11.6% and 8.6%, respectively, in the same year.

The top five brands in the Egyptian Bakery & Cereals sector accounted for 6.5% value share, in 2016. Private labels accounted for 0.9% share by value in the same year. Health & Wellness attributes such as ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Egyptian Bakery & Cereals sector.

Flexible Packaging is the most commonly used packaging material in the Egyptian Bakery & Cereals sector. In 2016, it accounted for a volume share of 96.1%, followed by Rigid Plastics with a share of 2.8% respectively.

The report Country Profile: Bakery & Cereals sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

In particular, this report provides the following analysis -

• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
• Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Companies mentioned in this report: Bakeland Egypt, Tag El Melouk Co, Dr. August Oetker Kg, Faragalla Group, United Food Industries Corporation Ltd, Modern Bakery l.L.C., Mass Food Co., Daher Food Industries, The Egyptian Company for Foods (BiscoMisr), The Kellogg Company, Monginis Foods Pvt Ltd, Kraft Foods Group, Inc., Mondelez International, Inc, Nestle S.A.

Scope

• The Egyptian Bakery & Cereals sector accounted for a volume share of 64% of the regional (Middle East & Africa) market, in 2016.
• Bread & Rolls is the largest market in the Bakery & Cereals sector.
• The Egyptian Bakery & Cereals sector account for 6.5% value share, in 2016; Private Labels account for 0.9% share by value in the same year.
• Flexible Packaging is the most commonly used packaging material in the sector
• Food & Drinks Specialists is the leading distribution channel for Bakery & Cereals sector in the country.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.