Country Profile: Bakery & Cereals sector in Argentina
Argentinean Bakery & Cereals sector accounted for a value share of 2.5% of the global market and 21.8% of the regional (Latin America) market, in 2016. The sector was valued at ARS131, 146.3 Million (US$8,908 Million) in 2016 and is expected to grow at a CAGR of 7.7% during 2016-2021.
Growing Argentinean economy coupled with rise in disposable income and a large base of young population is driving the demand for Bakery & Cereals products in the country. Per capita consumption stood at 79.8 kg when compared to the global and Latin America levels of 26.4kg and 42 kg, respectively, in 2016.
Food & Drinks Specialists is the leading distribution channel in the Argentinean Bakery & Cereals sector, accounting for a total value share of 70.3% in 2016. This is followed by Convenience Stores and Hypermarkets & Supermarkets with shares of 12.1% and 7.8%, respectively, in the same year. Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Functionally Fortified’ and consumer benefits such as ‘General Wellbeing’ and ‘Health Management’ are the most sought after Health & Wellness claims in the Argentinean Bakery & Cereals sector.
The top five brands in the Argentinean Bakery & Cereals sector accounted for 6.4% of the market share by value in 2016. Private labels accounted for 11.3% share by value in the same year.
Consumption of Bakery & Cereals is high among urban population, particularly those who have attended Teritary/lower secondary school. In terms of consumption by age
group, Older Consumers and Kids & Babies together accounted for a 54.3% share in 2016.
The report Country Profile: Bakery & Cereals sector in Argentina provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: Grupo Bimbo, Tia Maruca SA, Sugar & Spice, Alsica S.A.C.I., Mondelez International, Inc, Alimentos Granix, Don Satur s.R.L., La VeneZiana, Delio SA, Fantoche, Molino Cañuelas SACIFIA, Alijor S.A., PepsiCo, Inc., Laso Sa, Joralfa SA, Alijor S.A., Productos Pozo SA.
Argentina accounted for 21.8% volume share in the Latin American region.
Bread & Rolls is the largest market by value and volume and is expected to grow at a CAGR of 7.7% in value terms during 2016-2021
Private labels accounted for 11.3% share by value in 2016
Flexible Packaging is the most commonly used packaging material in the Argentinean Bakery & Cereals sector
The per capita consumption of Bakery & Cereals is higher in Argentina compared to the global and regional levels.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.