Country Profile: Bakery & Cereals sector in Indonesia
Indonesian Bakery & Cereals sector accounted for a volume share of 1.4% of the global market and 9.7% of the regional (Asia-Pacific) market, in 2016. The sector was valued at Rp58,770,787.7 Million (US$4,416.2 Million) in 2016 and is expected to grow at a CAGR of 8.3% during 2016-2021. A rising rate of women in employment, longer working hours, and increasing demand for convenient food options are driving the demand for Bakery & Cereals products in Indonesia. Per capita consumption stood at 7.37 kg when compared to the global and Asia-Pacific levels of 26.40 kg and 5.90 kg, respectively, in 2016.
Food & Drinks Specialists is the leading distribution channel in the Indonesian Bakery & Cereals sector, accounting for a total value share of 36.2% in 2016. This is followed by Convenience Stores and Hypermarkets & Supermarkets with shares of 32.2% and 26.3%, respectively, in the same year.
Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Functional & Fortified’ and consumer benefits such as ‘General Wellbeing’ and ‘Health Management are the most sought after Health & Wellness claims in the Indonesian Bakery & Cereals sector.
Consumption of Bakery & Cereals is high among urban population, particularly those who have attended Primary and Upper Secondary school. In terms of consumption by age group, Kids & Babies and Pre-Mid-Lifers together accounted for a 46% share in 2016.
The report Country Profile: Bakery & Cereals sector in Indonesia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: PT Gandum Mas Kencana, Petra Foods Limited., Pt Sangra Ratu Boga, Windmolen, Pt. Pondan Pangan Makmur Indonesia, PT. Sharon Bakery Bandung, Pt. Nippon Indosari Corpindo Tbk, Swanish Boga Industria PT, PT MAYORA INDAH Tbk, PepsiCo, Inc., Campbell Soup Company, The Kellogg Company, Kalbe International, Marizarasa Sarimurni PT, Pt. Simba Indosnack Makmur, Cereal Partners Worldwide S.A., Meiji Holdings Co., Ltd., Mondelez International, Inc, Nestle S.A., Nissin Food Holdings Co., LTD.
The Indonesian Bakery & Cereals sector accounted for a volume share of 9.7% of the regional (Asia-Pacific) market, in 2016.
Bread & Rolls is the largest market by value in 2016 and it is expected to grow at a CAGR of 9% during 2016-2021.
Food & Drinks Specialists is the leading distribution channel in the Indonesian Bakery & Cereals sector.
Private label penetration is highest in the Cakes, Pastries & Sweet Pies market.
Flexible Packaging is the most commonly used packaging material in the Indonesian Bakery & Cereals sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.