Country Profile: Bakery & Cereals sector in Belgium
Belgian Bakery & Cereals sector accounted for a volume share of 0.74% of the global market and 3.26% of the regional (Western Europe) market, in 2016. The sector was valued at EUR5,190.5 million (US$5,738.3 million) in 2016 and is expected to grow at a CAGR of 2% during 2016-2021.
Growing economy coupled with rising urbanization rate and consumers' preference for convenient bakery and cereals products are driving the demand for the sector in Belgium. Per capita consumption stood at 88.6kg when compared to the global and Western Europe levels of 26.4kg and 74.8kg, respectively, in 2016.
Hypermarkets & Supermarkets is the leading distribution channel in the Belgian Bakery & Cereals sector, accounting for a total value share of 52.2% in 2016. This is followed by Food & Drinks Specialists and Convenience Stores with shares of 23.1% and 19.6%, respectively, in the same year.
The top five brands in the Belgian Bakery & Cereals sector accounted for 10.3% value share, in 2016. Private labels accounted for 21.4% share by value in the same year. Health & Wellness attributes such as ‘Functional and Fortified’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Belgian Bakery & Cereals sector.
Consumption of Bakery & Cereals is high among urban population, particularly those who have done Tertiary and Upper Secondary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 50.5% share in 2016.
The report Country Profile: Bakery & Cereals sector in Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: Algist Bruggeman Nv, Dr. August Oetker Kg, Grands Moulins de Paris, Groupe Limagrain, Kronenbrot Kg Franz Mainz, La Lorraine Bakery group, Marc Payot, Pågengruppen AB, Quintens Bakkerij NV SA, Vandemoortele N.V, Associated British Foods Plc, PepsiCo, Inc., Nestle S.A., Bahlsen Gmbh & Co. Kg, Jules Destropper NV.
Bread & Rolls is the largest market by value in 2016 and it is expected to grow at a CAGR of 2% during 2016-2021
Hypermarkets & Supermarkets is the leading distribution channel in the Belgian Bakery & Cereals sector
Private labels accounted for 21.4% share by value in 2016
Flexible Packaging is the most commonly used packaging material in the Belgian Bakery & Cereals sector
The purchasing pattern of consumers remains unchanged in the Belgian Bakery & Cereals sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.