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Country Profile: Bakery & Cereals Sector in Thailand

Country Profile: Bakery & Cereals Sector in Thailand

Summary

Thailand’s GDP per capita grew at a CAGR of 4% during 2011-2016 and reached ฿203,459.0 in 2016. Growth picked up after 2014, driven by expansion of the manufacturing industry and rise in tourism. The growing economy is expected to have a positive influence on the Bakery & Cereals sector.

Thailand’s Bakery & Cereals sector accounted for a volume share of 1.2% of the regional (Asia-Pacific) market, in 2016. The sector was valued at ฿39,757.2 Million (US$1,126.8 Million) in 2016 and is expected to grow at a CAGR of 5% during 2016-2021. Per capita consumption stood at 3.5kg when compared to the global and Asia-Pacific levels of 26.4kg and 5.9kg, respectively in 2016.

‘Cakes, Pastries & Sweet Pies’ is the largest with value sales of ฿12,580.7 Million (US$356.6 Million) in 2016. Furthermore, Bread & Rolls is expected to grow at a CAGR of 6.5% compared to Energy Bars, Baking Ingredients, Baking Mixes, Dough Products, Breakfast Cereals, Savory Biscuits, Cookies (Sweet Biscuits) (4.8%), Morning Goods (4.3%), ‘Cakes, Pastries & Sweet Pies’ (3.4%), and Cereal Bars.

Hypermarkets & Supermarkets is the leading distribution channel in the Thailand’s Bakery & Cereals sector, accounting for a total value share of 45.4% in 2016. It is followed by Food & Drinks Specialists and Convenience Stores, which accounted for market shares of 30.7% and 21.5% respectively, in the same year. Flexible Packaging is the most commonly used packaging material in the Thailand’s Bakery & Cereals sector with a share of 71.3% in 2016. This is followed by Rigid Plastics and Paper & Board with shares of 22.7% and 4.9%, respectively.

Health & Wellness attributes such as ‘Food Minus’ and ‘Functional & Fortified’ and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Thailand’s Bakery & Cereals sector.

The report Country Profile: Bakery & Cereals Sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and Warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Companies mentioned in this report: General Mills, Inc., Kim Chua Group Co., Ltd., Artisanal Producers, Bakerland, C&W Interfoods Co Ltd, C.P. Retailing And Marketing Co., Ltd., European Food Public Company Limited, President`s Bakery Limited, Bio-Familia AG, Bright Food (Group) Co., Ltd., C. Hahne Mühlenwerke Gmbh & Co. Kg, Cereal Partners Worldwide S.A., PepsiCo, Inc.,The Kellogg Company, Dorset Cereals Ltd, Nature`s Path Foods, Inc., Useful Food Co.,Ltd., Orion Confectionery Co, Ltd.,S&P Syndicate Public Company Limited, Xongdur Thai Organic Food Co.,Ltd., A. Loacker Ag, Bahlsen Gmbh & Co. Kg,Campbell Soup Company, Ezaki Glico co., Ltd, Friendship Co., Ltd., JG Summit Holdigs Inc., Kraft Foods Group, Inc.,Lotte Co., Ltd., Monde Nissin Corporation, Mondelez International, Inc, PT MAYORA INDAH Tbk, Thai President Foods Public Company Limited., Unilever Plc, Walkers Shortbread Ltd., Munchy`s Group, Perfect Food , Manufacturing (M) Sdn. Bhd., Hup Seng Perusahaan Makanan (M) Sdn. Bhd.

Scope
  • Thailand’s Bakery & Cereals sector is forecast to register value growth of 5% during 2016-2021.
  • Bread & Rolls is forecast to register the fastest growth rate during 2016-2021.
  • Hypermarkets & Supermarkets is the largest distribution channel in Hong Kong's Bakery & Cereals sector.
  • The top five brands in Thailand’s Bakery & Cereals sector accounted for 18.1% value share, in 2016.
  • Flexible Packaging is the most commonly used packaging material in Thailand’s Bakery & Cereals sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Thailand in the global and regional context
3.1. Thailand’s share in the Global and Asia-Pacific Bakery & Cereals sectors
3.2. Thailand compared to other leading countries in Asia-Pacific
4. Market size analysis - Bakery & Cereals sector
4.1. Value and volume analysis - Bakery & Cereals sector in Thailand
4.2. Per capita consumption - Thailand compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Bakery & Cereals sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Baking Ingredients
5.3. Market analysis: Baking Mixes
5.4. Market analysis: Bread & Rolls
5.5. Market analysis: Breakfast Cereals
5.6. Market analysis: Cakes Pastries & Sweet Pies
5.7. Market analysis: Cereal Bars
5.8. Market analysis: Cookies (Sweet Biscuits)
5.9. Market analysis: Dough Products
5.10. Market analysis: Energy Bars
5.11. Market analysis: Morning Goods
5.12. Market analysis: Savory Biscuits
6. Distribution analysis
6.1. Distribution channel share analysis: Bakery & Cereals
6.2. Distribution channel share analysis: Baking Ingredients
6.3. Distribution channel share analysis: Baking Mixes
6.4. Distribution channel share analysis: Bread & Rolls
6.5. Distribution channel share analysis: Breakfast Cereals
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
6.7. Distribution channel share analysis: Cereals Bars
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
6.9. Distribution channel share analysis: Dough Products
6.10. Distribution channel share analysis: Energy Bars
6.11. Distribution channel share analysis: Morning Goods
6.12. Distribution channel share analysis: Savory Biscuits
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Baking Ingredients
7.3.2. Baking Mixes
7.3.3. Breakfast Cereals
7.3.4. Cereal Bars
7.3.5. Savory Biscuits
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Thailand’s Health & Wellness market
9. Packaging analysis
9.1. Packaging share and growth analysis by packaging material
9.2. Packaging share analysis by packaging material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by container type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by outer type
9.8. Packaging share analysis by outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About GlobalData
16. Disclaimer
17. Contact Us
List of Tables
Table 1: Volume share of Thailand in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021
Table 5: Value analysis of Baking Mixes market by categories, 2011-2021
Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021
Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021
Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021
Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021
Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021
Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
Table 13: Value analysis of Cereal Bars market by categories, 2011-2021
Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021
Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
Table 17: Value analysis of Dough Products market by categories, 2011-2021
Table 18: Volume analysis of Dough Products market by categories, 2011-2021
Table 19: Value analysis of Morning Goods market by categories, 2011-2021
Table 20: Volume analysis of Morning Goods market by categories, 2011-2021
Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021
Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021
Table 23: Brand Value and Volume - Bakery & Cereals sector
Table 24: Brand Value and Volume - Baking Ingredients market
Table 25: Brand Value and Volume - Baking Mixes market
Table 26: Brand Value and Volume - Bread & Rolls market
Table 27: Brand Value and Volume - Breakfast Cereals market
Table 28: Brand Value and Volume - Cakes, Pastries & Sweet Pies market
Table 29: Brand Value and Volume - Cereal Bars market
Table 30: Brand Value and Volume - Cookies (Sweet Biscuits) market
Table 31: Brand Value and Volume - Morning Goods market
Table 32: Brand Value and Volume - Savory Biscuits market
Table 33: Brand Value and Volume - Baking Chocolate Chips & Morsels category
Table 34: Brand Value and Volume - Baking Powder/Soda category
Table 35: Brand Value and Volume - Cake Decorations & Icing category
Table 36: Brand Value and Volume - Cocoa-Baking category
Table 37: Brand Value and Volume - Corn & Potato Starch category
Table 38: Brand Value and Volume - Desiccated Coconut category
Table 39: Brand Value and Volume - Dry Yeast category
Table 40: Brand Value and Volume - Fruit Pectins and Glazed Fruit category
Table 41: Brand Value and Volume - Non-Chocolate Baking Chips category
Table 42: Brand Value and Volume - Other Baking Ingredients category
Table 43: Brand Value and Volume - Bread Mixes category
Table 44: Brand Value and Volume - Brownie Mixes category
Table 45: Brand Value and Volume - Cake Mixes category
Table 46: Brand Value and Volume - Dessert Mixes category
Table 47: Brand Value and Volume - Muffin Mixes category
Table 48: Brand Value and Volume - Pancake Mixes category
Table 49: Brand Value and Volume - Rolls/Biscuit Mixes category
Table 50: Brand Value and Volume - Other Baking Mixes category
Table 51: Brand Value and Volume - Hot Cereals category
Table 52: Brand Value and Volume - Ready-to-Eat Cereals category
Table 53: Brand Value and Volume - Granola/Muesli/Yogurt Bars category
Table 54: Brand Value and Volume - Other Cereal Bars category
Table 55: Brand Value and Volume - Bread Substitutes category
Table 56: Brand Value and Volume - Cheese-Flavored Crackers category
Table 57: Brand Value and Volume - Plain Crackers category
Table 58: Brand Value and Volume - Other Crackers category
Table 59: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016)
Table 60: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016)
Table 61: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016)
Table 62 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016)
Table 63: Market Definitions
Table 64: Category Definitions
Table 65: Category Definitions
Table 66: Category Definitions
Table 67: Category Definitions
Table 68: Channel Definitions
Table 69: Health & Wellness: Product Attributes-Food Minus
Table 70: Health & Wellness: Product Attributes - Free From
Table 71: Health & Wellness: Product Attributes - Functional & Fortified
Table 72: Health & Wellness: Product Attributes - Naturally Healthy
Table 73: Health & Wellness: Product Attributes - Food Intolerance
Table 74: Health & Wellness: Consumer Benefits - Health Management
Table 75: Health & Wellness: Analysis by Consumer Benefits
Table 76: Health & Wellness: Consumer Benefits - Performance
Table 77: Market Value for Baking Ingredients - by category (฿ Million) 2011-2021
Table 78: Market Value for Baking Mixes - by category (฿ Million) 2011-2021
Table 79: Market Value for Bread & Rolls - by category (฿ Million) 2011-2021
Table 80: Market Value for Breakfast Cereals - by category (฿ Million) 2011-2021
Table 81: Market Value for Cakes, Pastries & Sweet Pies - by category (฿ Million) 2011-2021
Table 82: Market Value for Cereal Bars - by category (฿ Million) 2011-2021
Table 83: Market Value for Cookies (Sweet Biscuits) - by category (฿ Million) 2011-2021
Table 84: Market Value for Dough Products - by category (฿ Million) 2011-2021
Table 85: Market Value for Energy Bars - by category (฿ Million) 2011-2021
Table 86: Market Value for Morning Goods - by category (฿ Million) 2011-2021
Table 87: Market Value for Savory Biscuits - by category (฿ Million) 2011-2021
Table 88: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021
Table 89: Market Value for Baking Mixes - by category (US$ Million) 2011-2021
Table 90: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021
Table 91: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021
Table 92: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021
Table 93: Market Value for Cereal Bars - by category (US$ Million) 2011-2021
Table 94: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021
Table 95: Market Value for Dough Products - by category (US$ Million) 2011-2021
Table 96: Market Value for Energy Bars - by category (US$ Million) 2011-2021
Table 97: Market Value for Morning Goods - by category (US$ Million) 2011-2021
Table 98: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021
Table 99: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021
Table 100: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021
Table 101: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021
Table 102: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021
Table 103: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021
Table 104: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021
Table 105: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021
Table 106: Market Volume for Dough Products - by category (Kg Million) 2011-2021
Table 107: Market Volume for Energy Bars - by category (Kg Million) 2011-2021
Table 108: Market Volume for Morning Goods - by category (Kg Million) 2011-2021
Table 109: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021
Table 110: Components of change- by Market
Table 111: Bakery & Cereals Sales Distribution in Thailand- by Markets (฿ Million), 2016
Table 112: Key Health & Wellness product attributes driving sales in Thailand (THB Million)
Table 113: Key Health & Wellness consumer benefits driving sales in Thailand (THB Million)
Table 114: Packaging Material (in Million pack units)
Table 115: Container Type (in Million pack units)
Table 116: Closure Type (in Million pack units)
Table 117: Outer Type (in Million pack units)
Table 118: Exchange Rates: (US$-฿), 2011-2021
Table 119: GDP Per Capita (฿)
Table 120: Population
Table 121: Consumer Price Index
Table 122: Age Profile (Millions of Persons)
List of Figures
Figure 1: Thailand compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021
Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the Thailand’s Bakery & Cereals sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Thailand compared to global and Asia-Pacific average, 2016
Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021
Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021
Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021
Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021
Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021
Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021
Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021
Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021
Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021
Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021
Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021
Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016
Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016
Figure 20: Distribution channel share, Baking Mixes market, 2011-2016
Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016
Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016
Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016
Figure 24: Distribution channel share, Cereal Bars market, 2011-2016
Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016
Figure 26: Distribution channel share, Dough Products market, 2011-2016
Figure 27: Distribution channel share, Energy Bars market, 2011-2016
Figure 28: Distribution channel share, Morning Goods market, 2011-2016
Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016
Figure 30: Leading brands in the Thailand’s Bakery & Cereals sector, value and volume share, 2016
Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016
Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016
Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016
Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016
Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016
Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016
Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016
Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016
Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016
Figure 40: Private label penetration by markets (value terms), 2016
Figure 41: Growth analysis, private label and brands, (2011-2016)
Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 43: Value analysis by Health & Wellness product attributes, 2016
Figure 44: Volume analysis by Health & Wellness product attributes, 2016
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals
Figure 48: Packaging share and growth analysis by packaging material, 2011-2021
Figure 49: Use of packaging material by markets (in pack units), 2016
Figure 50: Packaging share and growth analysis by container type, 2011-2021
Figure 51: Use of container type by markets (in pack units), 2016
Figure 52: Packaging share and growth analysis by closure type, 2011-2021
Figure 53: Use of closure type by markets (in pack units), 2016
Figure 54: Packaging share and growth analysis by outer type, 2011-2021
Figure 55: Use of outer type by markets (in pack units), 2016
Figure 56: Relative comparison of countries based on PEST analysis
Figure 59: Thailand’s GDP per capita, 2011-2016
Figure 60: Population growth in Thailand, 2011-2016
Figure 61: Consumer Price Index, Thailand, 2010-2016
Figure 62: Age Profile, Thailand, 2016
Figure 63: Consumption of Bakery & Cereals by Gender, Thailand, 2016
Figure 64: Consumption of Bakery & Cereals by age, Thailand, 2016
Figure 65: Consumption of Bakery & Cereals by education, Thailand, 2016
Figure 66: Consumption of Bakery & Cereals by urbanization, Thailand, 2016
Figure 67: About GlobalData

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