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Country Profile: Bakery & Cereals Sector in Malaysia

Country Profile: Bakery & Cereals Sector in Malaysia

Summary

The Bakery & Cereals sector in Malaysia is forecast to register value growth of 4% during 2016-2021. Of all the markets, Bread & Rolls is the largest in value terms and is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the country. Flexible Packaging is the most commonly used packaging material in the sector. The QAF Limited, PepsiCo, Inc. and FFM Berhad are the leading market players in the Malaysian Bakery & Cereals sector.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and Warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
  • Scope
    • The Malaysian Bakery & Cereals sector is forecast to register value growth of 45.9% during 2016-2021.
    • Bread & Rolls is forecast to register the fastest growth rate during 2016-2021.
    • Hypermarkets & Supermarkets is the largest distribution channel in the Malaysian Bakery & Cereals sector.
    • The top five brands in the Malaysian Bakery & Cereals sector accounted for 22.9% value share in 2016.
    • Flexible Packaging is the most commonly used packaging material in the Malaysian Bakery & Cereals sector.
    Reasons to buy
    • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
    • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
    • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
    • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
    • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
    • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
    • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
    • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


    1. Report Scope
    2. Executive summary
    3. Malaysia in the global and regional context
    3.1. Malaysia’s share in the Global and Asia-Pacific Bakery & Cereals sector
    3.2. Malaysia compared to other leading countries in Asia-Pacific
    4. Market size analysis - Bakery & Cereals sector
    4.1. Value and volume analysis - Bakery & Cereals sector in Malaysia
    4.2. Per capita consumption - Malaysia compared to Asia-Pacific and globally
    4.3. Extent to which consumers are trading up/down
    4.4. Value and volume analysis of markets in the Bakery & Cereals sector
    4.5. Growth analysis by markets
    5. Market and category analysis
    5.1. Per capita consumption analysis by markets
    5.2. Market analysis: Baking Ingredients
    5.3. Market analysis: Baking Mixes
    5.4. Market analysis: Bread & Rolls
    5.5. Market analysis: Breakfast Cereals
    5.6. Market analysis: Cakes Pastries & Sweet Pies
    5.7. Market analysis: Cereal Bars
    5.8. Market analysis: Cookies (Sweet Biscuits)
    5.9. Market analysis: Dough Products
    5.10. Market analysis: Energy Bars
    5.11. Market analysis: Morning Goods
    5.12. Market analysis: Savory Biscuits
    6. Distribution analysis
    6.1. Distribution channel share analysis: Bakery & Cereals
    6.2. Distribution channel share analysis: Baking Ingredients
    6.3. Distribution channel share analysis: Baking Mixes
    6.4. Distribution channel share analysis: Bread & Rolls
    6.5. Distribution channel share analysis: Breakfast Cereals
    6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
    6.7. Distribution channel share analysis: Cereals Bars
    6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
    6.9. Distribution channel share analysis: Dough Products
    6.10. Distribution channel share analysis: Energy Bars
    6.11. Distribution channel share analysis: Morning Goods
    6.12. Distribution channel share analysis: Savory Biscuits
    7. Competitive landscape
    7.1. Brand share analysis by sector
    7.2. Brand share analysis by markets
    7.3. Brand share analysis by category
    7.3.1. Baking Ingredients
    7.3.2. Baking Mixes
    7.3.3. Breakfast Cereals
    7.3.4. Cereal Bars
    7.3.5. Savory Biscuits
    7.4. Private label share analysis
    8. Health & Wellness analysis
    8.1. Market size analysis by Health & Wellness claims
    8.2. Market share analysis - Health & Wellness product attributes
    8.3. Market size analysis - Health & Wellness consumer benefits
    8.4. Leading companies in Malaysian Health & Wellness market
    9. Packaging analysis
    9.1. Packaging share and growth analysis by packaging material
    9.2. Packaging share analysis by packaging material
    9.3. Packaging share and growth analysis by container type
    9.4. Packaging share analysis by container type
    9.5. Packaging share and growth analysis by closure type
    9.6. Packaging share analysis by closure type
    9.7. Packaging share and growth analysis by outer type
    9.8. Packaging share analysis by outer type
    10. Macroeconomic analysis
    10.1. GDP per Capita
    10.2. Population and population growth
    10.3. Consumer Price Index
    10.4. Population breakdown by age
    11. Consumergraphics
    11.1. Consumption by Gender
    11.2. Consumption by Age
    11.3. Consumption by Education
    11.4. Consumption by Urbanization
    12. Methodology
    13. Definitions
    14. Appendix
    15. About GlobalData
    16. Disclaimer
    17. Contact Us
    List of Tables
    Table 1: Volume share of Malaysia in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021
    Table 2: Growth analysis by markets, 2016-2021
    Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021
    Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021
    Table 5: Value analysis of Baking Ingredients market by categories, 2011-2021
    Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021
    Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021
    Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021
    Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021
    Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021
    Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
    Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
    Table 13: Value analysis of Cereal Bars market by categories, 2011-2021
    Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021
    Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
    Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
    Table 17: Value analysis of Dough Products market by categories, 2011-2021
    Table 18: Volume analysis of Dough Products market by categories, 2011-2021
    Table 19: Value analysis of Morning Goods market by categories, 2011-2021
    Table 20: Volume analysis of Morning Goods market by categories, 2011-2021
    Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021
    Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021
    Table 23: Brand Value and Volume - Bakery & Cereals sector
    Table 24: Brand Value and Volume - Baking Ingredients market
    Table 25: Brand Value and Volume - Baking Mixes market
    Table 26: Brand Value and Volume - Bread & Rolls market
    Table 27: Brand Value and Volume - Breakfast Cereals market
    Table 28: Brand Value and Volume - Cakes, Pastries & Sweet Pies market
    Table 29: Brand Value and Volume - Cereal Bars market
    Table 30: Brand Value and Volume - Cookies (Sweet Biscuits) market
    Table 31: Brand Value and Volume - Morning Goods market
    Table 32: Brand Value and Volume - Savory Biscuits market
    Table 33: Brand Value and Volume - Baking Chocolate Chips & Morsels category
    Table 34: Brand Value and Volume - Baking Powder/Soda category
    Table 35: Brand Value and Volume - Cake Decorations & Icing category
    Table 36: Brand Value and Volume - Cocoa-Baking category
    Table 37: Brand Value and Volume - Corn & Potato Starch category
    Table 38: Brand Value and Volume - Dry Yeast category
    Table 39: Brand Value and Volume - Fruit Pectins and Glazed Fruit category
    Table 40: Brand Value and Volume - Other Baking Ingredients category
    Table 41: Brand Value and Volume - Brownie Mixes category
    Table 42: Brand Value and Volume - Cake Mixes category
    Table 43: Brand Value and Volume - Dessert Mixes category
    Table 44: Brand Value and Volume - Muffin Mixes category
    Table 45: Brand Value and Volume - Pancake Mixes category
    Table 46: Brand Value and Volume - Rolls/Biscuit Mixes category
    Table 47: Brand Value and Volume - Hot Cereals category
    Table 48: Brand Value and Volume - Ready-to-Eat Cereals category
    Table 49: Brand Value and Volume - Granola/Muesli/Yogurt Bars category
    Table 50: Brand Value and Volume - Bread Substitutes category
    Table 51: Brand Value and Volume - Cheese-Flavored Crackers category
    Table 52: Brand Value and Volume - Plain Crackers category
    Table 53: Brand Value and Volume - Other Crackers category
    Table 54: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016)
    Table 55: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016)
    Table 56: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016)
    Table 57 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016)
    Table 58: Market Definitions
    Table 59: Category Definitions
    Table 60: Category Definitions
    Table 61: Category Definitions
    Table 62: Category Definitions
    Table 63: Channel Definitions
    Table 64: Health & Wellness: Product Attributes-Food Minus
    Table 65: Health & Wellness: Product Attributes - Free From
    Table 66: Health & Wellness: Product Attributes - Functional & Fortified
    Table 67: Health & Wellness: Product Attributes - Naturally Healthy
    Table 68: Health & Wellness: Product Attributes - Food Intolerance
    Table 69: Health & Wellness: Consumer Benefits - Health Management
    Table 70: Health & Wellness: Analysis by Consumer Benefits
    Table 71: Health & Wellness: Consumer Benefits - Performance
    Table 72: Market Value for Baking Ingredients - by category (RM Million) 2011-2021
    Table 73: Market Value for Baking Mixes - by category (RM Million) 2011-2021
    Table 74: Market Value for Bread & Rolls - by category (RM Million) 2011-2021
    Table 75: Market Value for Breakfast Cereals - by category (RM Million) 2011-2021
    Table 76: Market Value for Cereal Bars - by category (RM Million) 2011-2021
    Table 77: Market Value for Cookies (Sweet Biscuits) - by category (RM Million) 2011-2021
    Table 78: Market Value for Dough Products - by category (RM Million) 2011-2021
    Table 79: Market Value for Energy Bars - by category (RM Million) 2011-2021
    Table 80: Market Value for Morning Goods - by category (RM Million) 2011-2021
    Table 81: Market Value for Savory Biscuits - by category (RM Million) 2011-2021
    Table 82: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021
    Table 83: Market Value for Baking Mixes - by category (US$ Million) 2011-2021
    Table 84: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021
    Table 85: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021
    Table 86: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021
    Table 87: Market Value for Cereal Bars - by category (US$ Million) 2011-2021
    Table 88: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021
    Table 89: Market Value for Morning Goods - by category (US$ Million) 2011-2021
    Table 90: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021
    Table 91: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021
    Table 92: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021
    Table 93: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021
    Table 94: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021
    Table 95: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021
    Table 96: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021
    Table 97: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021
    Table 98: Market Volume for Dough Products - by category (Kg Million) 2011-2021
    Table 99: Market Volume for Energy Bars - by category (Kg Million) 2011-2021
    Table 100: Market Volume for Morning Goods - by category (Kg Million) 2011-2021
    Table 101: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021
    Table 102: Components of change- by Market
    Table 103: Bakery & Cereals Sales Distribution in Malaysia- by Markets (RM Million), 2016
    Table 104: Key Health & Wellness product attributes driving sales in Malaysia (RM Million)
    Table 105: Key Health & Wellness consumer benefits driving sales in Malaysia (RM Million)
    Table 106: Packaging Material (in Million pack units)
    Table 107: Container Type (in Million pack units)
    Table 108: Closure Type (in Million pack units)
    Table 109: Outer Type (in Million pack units)
    Table 110: Exchange Rates: (US$-RM), 2011-2021
    Table 111: GDP Per Capita (RM)
    Table 112: Population
    Table 113: Consumer Price Index
    Table 114: Age Profile (Millions of Persons)
    List of Figures
    Figure 1: Malaysia compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
    Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021
    Figure 3: Per capita consumption in Malaysia compared to global and Asia-Pacific average, 2011-2021
    Figure 4: Degree of trading up/down in the Malaysian Bakery & Cereals sector, 2015-2016
    Figure 5: Value and volume growth analysis by markets, 2016-2021
    Figure 6: Per capita consumption (by markets) in Malaysia compared to global and Asia-Pacific average, 2016
    Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021
    Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021
    Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021
    Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021
    Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021
    Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021
    Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021
    Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021
    Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021
    Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021
    Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021
    Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016
    Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016
    Figure 20: Distribution channel share, Baking Mixes market, 2011-2016
    Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016
    Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016
    Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016
    Figure 24: Distribution channel share, Cereal Bars market, 2011-2016
    Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016
    Figure 26: Distribution channel share, Dough Products market, 2011-2016
    Figure 27: Distribution channel share, Energy Bars market, 2011-2016
    Figure 28: Distribution channel share, Morning Goods market, 2011-2016
    Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016
    Figure 30: Leading brands in the Malaysian Bakery & Cereals sector, value and volume share, 2016
    Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016
    Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016
    Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016
    Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016
    Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016
    Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016
    Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016
    Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016
    Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016
    Figure 40: Private label penetration by markets (value terms), 2016
    Figure 41: Growth analysis, private label and brands, (2011-2016)
    Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021
    Figure 43: Value analysis by Health & Wellness product attributes, 2016
    Figure 44: Value analysis by Health & Wellness product attributes, 2016
    Figure 45: Value analysis by Health & Wellness consumer benefits, 2016
    Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016
    Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals
    Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits
    Figure 49: Packaging share and growth analysis by packaging material, 2011-2021
    Figure 50: Use of packaging material by markets (in pack units), 2016
    Figure 51: Packaging share and growth analysis by container type, 2011-2021
    Figure 52: Use of container type by markets (in pack units), 2016
    Figure 53: Packaging share and growth analysis by closure type, 2011-2021
    Figure 54: Use of closure type by markets (in pack units), 2016
    Figure 55: Packaging share and growth analysis by outer type, 2011-2021
    Figure 56: Use of outer type by markets (in pack units), 2016
    Figure 57: Relative comparison of countries based on PEST analysis
    Figure 58: Malaysia’s GDP per capita, 2011-2016
    Figure 59: Population growth in Malaysia, 2011-2016
    Figure 60: Consumer Price Index, Malaysia, 2010-2016
    Figure 61: Age Profile, Malaysia, 2016
    Figure 62: Consumption of Bakery & Cereals by Gender, Malaysia, 2016
    Figure 63: Consumption of Bakery & Cereals by age, Malaysia, 2016
    Figure 64: Consumption of Bakery & Cereals by education, Malaysia, 2016
    Figure 65: Consumption of Bakery & Cereals by urbanization, Malaysia, 2016
    Figure 66: About GlobalData

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