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Country Profile: Bakery & Cereals in Ireland

Country Profile: Bakery & Cereals in Ireland

Summary

The bakery & cereals sector in Ireland is led by the ‘bread & rolls' category in both value and volume terms. However, the savory biscuits category is expected to register the fastest value growth and the baking mixes is expected to register the fastest volume growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of bakery & cereals in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics. Valeo Foods Group Ltd, The Kellogg Company, and Joseph Brennan Bakeries, are the leading market players in Irish bakery & cereals sector.

GlobalData’s Country Profile report on the Bakery & cereals sector in Ireland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, dollar stores, variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.
Scope
  • With value sales of €487.4 million, bread & rolls was the largest category in 2017, while savory biscuits is forecast to register the fastest value growth at a CAGR of 3.8% during 2017-2022
  • The breakfast cereals category is expected to gain maximum market share in volume terms during 2017-2022
  • Ready-to-eat cereals, valued at €275.9 million (US$311.2 million) in 2017, is the largest segment in the breakfast cereals category
  • Bag/sachet is the most commonly used pack type in the Irish bakery & cereals sector
  • Functional & fortified’ product attributes are expected to contribute US$56.5 million towards the growth of health & wellness market during 2017-2022.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Ireland in the global and regional context
Ireland in the global and Western Europe bakery & cereals sector
Ireland compared to other leading countries in Western Europe
Per capita consumption and expenditure - Ireland compared to Western Europe and global levels
Sector analysis - bakery & cereals
Country snapshot - bakery & cereals sector in Ireland
Value and volume analysis - bakery & cereals sector in Ireland
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: baking ingredients
Segment analysis (in value terms): baking ingredients
Segment analysis (in volume terms): baking ingredients
Category analysis: baking mixes
Segment analysis (in value terms): baking mixes
Segment analysis (in volume terms): baking mixes
Category analysis: bread & rolls
Segment analysis (in value terms): bread & rolls
Segment analysis (in volume terms): bread & rolls
Category analysis: breakfast cereals
Segment analysis (in value terms): breakfast cereals
Segment analysis (in volume terms): breakfast cereals
Category analysis: cakes, pastries & sweet pies
Segment analysis (in value terms): cakes, pastries & sweet pies
Segment analysis (in volume terms): cakes, pastries & sweet pies
Category analysis: cereal bars
Segment analysis (in value terms): cereal bars
Segment analysis (in volume terms): cereal bars
Category analysis: cookies (sweet biscuits)
Segment analysis (in value terms): cookies (sweet biscuits)
Segment analysis (in volume terms): cookies (sweet biscuits)
Category analysis: dough products
Segment analysis (in value and volume terms): dough products
Category analysis: energy bars
Category analysis: morning goods
Segment analysis (in value and volume terms): morning goods
Category analysis: savory biscuits
Segment analysis (in value terms): savory biscuits
Segment analysis (in volume terms): savory biscuits
Distribution analysis
Distribution channel share analysis: bakery & cereals
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Value and volume share of Ireland in the global and Western Europe bakery & cereals sector, 2017-2022
Country snapshot - leading value and volume categories
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Ireland compared to Western Europe and global levels (in kg), 2017
Baking ingredients - value analysis by segment, 2012-2022
Baking ingredients - volume analysis by segment, 2012-2022
Baking mixes - value analysis by segment, 2012-2022
Baking mixes - volume analysis by segment, 2012-2022
Bread & rolls - value analysis by segment, 2012-2022
Bread & rolls - volume analysis by segment, 2012-2022
Breakfast cereals - value analysis by segment, 2012-2022
Breakfast cereals - volume analysis by segment, 2012-2022
Cakes, pastries & sweet pies - value analysis by segment, 2012-2022
Cakes, pastries & sweet pies - volume analysis by segment, 2012-2022
Cereal bars - value analysis by segment, 2012-2022
Cereal bars - volume analysis by segment, 2012-2022
Cookies (sweet biscuits) - value analysis by segment, 2012-2022
Cookies (sweet biscuits) - volume analysis by segment, 2012-2022
Dough products - value analysis by segment, 2012-2022
Dough products - volume analysis by segment, 2012-2022
Morning goods - value analysis by segment, 2012-2022
Morning goods - volume analysis by segment, 2012-2022
Savory biscuits - value analysis by segment, 2012-2022
Savory biscuits - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Category comparison - with health & wellness and without health & wellness claims, 2012-2022
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Bakery & cereals sales distribution in Ireland - by category, 2017
Brand share (in value and volume terms) in the bakery & cereals sector, 2017
Brand share (in value and volume terms) in the bakery & cereals sector by category, 2017
Key health & wellness product attributes driving sales in Ireland, 2012-2022
Key health & wellness consumer benefits driving sales in Ireland, 2012-2022
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Household consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Ireland compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Ireland, Western Europe, and global, 2012-2022
PCE comparison - Ireland, Western Europe, and global, 2012-2022
Market size and growth analysis by value and volume, bakery & cereals sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, baking ingredients category, 2012-2022
Market size and growth analysis by value and volume, baking mixes category , 2012-2022
Market size and growth analysis by value and volume, bread & rolls category, 2012-2022
Market size and growth analysis by value and volume, breakfast cereals category, 2012-2022
Market size and growth analysis by value and volume, ‘cakes, pastries & sweet pies’ category , 2012-2022
Market size and growth analysis by value and volume, cereal bars category, 2012-2022
Market size and growth analysis by value and volume, cookies (sweet biscuits) category , 2012-2022
Market size and growth analysis by value and volume, dough products category, 2012-2022
Market size and growth analysis by value and volume, energy bars category, 2012-2022
Market size and growth analysis by value and volume, morning goods category , 2012-2022
Market size and growth analysis by value and volume, savory biscuits category, 2012-2022
Share of key distribution channels, 2017 - bakery & cereals
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the bakery & cereals sector, 2017
Leading brands (in value and volume terms) by category in the bakery & cereals sector, 2017
Private label penetration by category (in value terms), 2017*
Growth analysis, private label and brands, 2012-2017*
Category-wise consolidation/fragmentation (in value terms) - bakery & cereals, 2017*
Value of health & wellness claims by category, 2017-2022*
Contribution of health & wellness by product attributes, 2017-2022
Contribution of health & wellness by consumer benefits, 2017-2022
Key pack materials in the Irish bakery & cereals sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Irish bakery & cereals sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Irish bakery & cereals sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer type in the Irish bakery & cereals sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Household consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Ireland compared to Western Europe and the world

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