Consumer Trends: Niche Tourism
Consumer Trends: Niche Tourism, report draws on the expertise of GlobalData’s consumer panel of respondents to provide opinion and insight about the key drivers of booking trends & behaviors. This reports highlights niche tourism preferences amongst outbound tourists.
Despite the popularity of food and health & wellness tourism, consumers still prefer to relax and go to the beach while on holiday. Relaxation (76%) , sun & beach holidays (65%), city breaks (60%) and cultural trips (57%) are the most picked options when it comes to reasons to book a holiday. Religious tourism is the least picked option with 22% of all respondents either somewhat likely or extremely likely to book a holiday for this purpose.
The total number of international arrivals into the US dropped by 1.1% in 2016 to 76.6 million (77.5 million in 2015), mainly caused by the strong dollar which made it less attractive for foreigners to visit the country. The US saw less visitors from Europe, which was down 4% in comparison to 2015. However, growth is predicted in almost every US state in terms of international visitors over the next five years.
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