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Consumer Trends: Hotels

Consumer Trends: Hotels

Summary

This report draws on the expertise of GlobalData’s consumer panel of respondents to provide opinion and insight about the key drivers of booking trends & behaviors. This reports highlights hotel preferences amongst outbound tourists

Comfort is the highest rated feature when choosing a hotel for a holiday, according to our survey results, with 92% of all respondents finding this factor either important or very important, followed by cost (91%). Good online customer reviews & ratings is also important at 78%, followed by brand perception/reputation with 63%, and a loyalty program (47%)

What else does this report offer?

  • Detailed market analysis, information, and insights
  • Historic and forecast tourist volumes and values covering Germany’s outbound tourism sector
  • Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
  • Detailed analysis of the market trends in the Germany’s outbound tourism sector.
Scope
  • Although comfort is important for every consumer, there is a large difference between the age groups.
  • The baby boomers, which in general have more money to spend than the younger age groups, value comfort less than the younger age groups.
  • The largest age group is 25 to 34 year olds who that think comfort is very important (53% of all respondents).
Reasons to buy
  • Make strategic business decisions using survey data related to hotel preferences across 36 markets
  • Understand consumer behaviour within the industry to identify key market trends and growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source markets.


Methodology
Respondent Profile
Drivers for airline choice
Comfort
Cost
Good online customer reviews / ratings
Brand perception / reputation
Loyalty Program
Appendix

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