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Consumer and Market Insights: Wine in Canada

Consumer and Market Insights: Wine in Canada

Summary

The Wine market in Canada is forecast to grow at a CAGR of 4.4% during 2015-2020. Among all categories, Still Wine and Fortified Wine categories are expected to register the fastest value growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel. Segura Viudas and Brights are the leading brands in the Canadian Wine Market. Demand for Spanish Wines will increase the sales of Imported Wines. More food retailers in Canada will offer wine to back-up demand in the evening hours.

The Wine market in Canada is forecast to grow at a CAGR of 4.4% during 2015-2020. Among all categories, Still Wine and Fortified Wine categories are expected to register the fastest value growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel. Segura Viudas and Brights are the leading brands in the Canadian Wine Market. Demand for Spanish Wines will increase the sales of Imported Wines. More food retailers in Canada will offer wine to back-up demand in the evening hours.

Scope

  • The Wine market in Canada is forecast to grow at a CAGR of 4.4% during 2015-2020
  • Canadians are opting for value for money products in the Wine market
  • The Still Wine category has the highest volume share in the overall Wine market
  • Food & Drinks Specialists is the leading distribution channel in the Canadian Wine market
  • Stopper is the commonly used closure type in the Canadian Wine market
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


  • Country Context
    • Low inflation and growing per capita GDP will fuel demand for Consumer Packaged Goods in Canada
  • Market Overview
    • The Wine market in Canada is forecast to grow at a CAGR of 4.4% during 2015-2020
      • Table Market value of Wine in Canada, 2010-2020
    • Depreciation of CAD against the US$ meant the Canadian Wine market contracted in US$ terms during 2010-2015
      • Table Exchange rate fluctuations: US$ to CAD
    • Canadians are opting for value for money products in the Wine market
    • The Still Wine category has the highest volume share in the overall Wine market
      • Table Market volume by category (2015), CAGR (2015-2020)
    • Still Wine and Fortified Wine categories are expected to register the fastest value growth among all categories during 2015-2020
    • The Fortified Wine is the smallest value category in the Canadian Wine market
    • Still Wine is the largest value category in the Canadian Wine market
    • The Still Wine category is expected to gain market share during 2015-2020
    • The White Wine segment is expected to gain maximum share growth within the Still Wine category
      • Table Segment's share in the overall category value & change in market share in the Canadian Wine market, 2015
    • Category level pricing
      • Table Average category level prices (CAD and US$) in the Canadian Wine market, 2015
  • Retail Landscape and Key Distribution Channels
    • Profiles of Selected Wine & Spirits Retailers
    • Food & Drinks Specialists is the leading distribution channel in the Canadian Wine & Spirits market
    • Food & Drinks Specialists is the leading distribution channel in the Canadian Wine market
  • Competitive Landscape
    • Segura Viudas is the leading Sparkling Wine brand in Canada
    • Brights is the leading brand of Fortified Wine in Canada
      • Table Brand shares (in volume terms) in the Wine market, 2015
    • Jackson triggs accounts for 2.6% share in the Still Wine category
      • Table Brand shares (in volume terms) in the Wine market, 2015
  • Packaging
    • Glass is the most commonly used packaging material in the Canadian Wine market
    • Stopper is the commonly used closure type in the Canadian Wine market
    • The use of Stopper closures is forecast to grow at a CAGR of 3.5% during 2015-2020
  • Consumer Trends
    • Gender Specificity: Wine consumption is rising amongst modern working Canadian women as they see it as an occasion to relax
    • Premiumization & Indulgence: Affluent Canadian consumers are driving demand for premium Wines
    • Localism: Canadian consumers' preference for authenticity will boost certified local Wines
    • Fresh, Natural & Pure: Organic Wine consumption among Canadian consumers will rise on account of their better taste
    • More food retailers will offer wine to back-up demand in the evening hours
  • New Product Development
    • Examples of new product development in the Canadian Wine market
  • Appendix
    • Country Context
      • Table Exchange Rates: US$-CAD , 2010-2020
      • Table GDP Per Capita (CAD)
      • Table Population
      • Table Consumer Price Index
      • Table Age Profile (Millions of Persons)
    • Category value and volume data
      • Table Fortified Wine
      • Table Sparkling Wine
      • Table Still Wine
    • Sector Overview
      • Table The Canadian Wine & Spirits Sales Distribution (Ltr Million)
      • Table Components Of Change
    • Segment data
      • Table Market Share by Segment by Value
    • Packaging Data
      • Table Packaging Materials in 2015 Vs. 2020 (Million Units)
      • Table Container Types in 2015 Vs. 2020 (Million Units)
      • Table Closure Types in 2015 Vs. 2020 (Million Units)
      • Table Outer Types in 2015 Vs. 2020 (Million Units)
    • Category definitions
    • Segment definitions
    • Channel definitions
    • Sub-trends definitions: Health & Wellness trends
    • Sub-trends definitions: Sensory & Indulgence trends
    • Sub-trends definitions: Comfort & Uncertainty trends
    • Sub-trends definitions: Sustainability & Ethics trends
    • Sub-trends definitions: Individualism & Expression trends
    • Sub-trends definitions: Evolving Landscapes trends
    • Sub-trends definitions: Smart & Connected trends
    • Sub-trends definitions: Easy & Affordable trends
    • Methodology

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