Confectionery in New Zealand, 2020 - Top Growth Opportunities

Confectionery in New Zealand, 2020 - Top Growth Opportunities


Top Growth Opportunities for Confectionery in New Zealand provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

New Zealand is one of the smallest confectionery markets in the top 10 in absolute value terms, but it is also expected to show substantial growth over 2019-2024. During 2014-2019, the confectionery market in New Zealand recorded modest growth.


  • Among the top ten high potential countries, New Zealand’s confectionery sector ranked second on the GlobalData Opportunity Score and was valued at US$687.2 million in 2019
  • New Zealand's confectionery sector is poised to register value growth at a CAGR of 5.3% over the 2019-2024 period, supported by solid GDP growth and a fast response to the COVID-19 pandemic.
  • Furthermore, declining unemployment levels, increasing consumer expenditure, and growth in private investments are expected to boost sales in New Zealand’s consumer sector. However, an aging population and the widening income inequality keeps New Zealand's economy in an uncertain position
Reasons to Buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of New Zealand's Confectionery consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • GlobalData Consumer's opportunity scoring methodology
    • Top-opportunity markets for Confectionery
    • Top eight global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global Confectionery sector
    • New Zealand reward and risk assessment
    • Opportunity score – New Zealand Overview
    • Consumer Confectionery spending trends – peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Confectionery – Rewards and opportunities for growth
      • Table Market value of New Zealand's confectionery sector, 2014–2024
    • Summary of the confectionery sector in New Zealand
  • Market insight – identifying the opportunities to move into
    • Sector growth by category
    • Value growth of New Zealand's confectionery sector by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of New Zealand's confectionery sector by category
    • Contribution to change by volume
    • Level of premiumization by category
    • Category analysis – key drivers of change in Confectionery
  • Retail and distribution insight – key channels and retailers driving growth
    • Confectionery retail channel share – New Zealand
    • Key Retail Channel trends
    • Routes to market – retail overview
      • Table Improving employment rates and rising consumer spending to drive retail growth
    • Routes to market – key retailers
    • Drivers of change in the confectionery sector
  • Company and brand insight – the competitive landscape defined
    • Confectionery category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in New Zealand's confectionery sector, 2014–2019
    • Leading Trademark Owner's share for confectionery in New Zealand
    • International and domestic trademark owner analysis
      • Table Top international confectionery trademark owners
      • Table Top domestic confectionery trademark owners
    • Company and brand strength
  • Consumer insight – who, what, when, where and why
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for confectionery
    • Key consumer trends in New Zealand's confectionery sector
    • Consumer Groups – Key consumer targets
      • Table 2018 Consumption volume shares by consumer group
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights –
    • Key Product Insights in Confectionery
    • Trends and strategic issues – other notable product trends
    • Product & Packaging insights – Key product innovation case studies
    • Key product innovation case study : Trapa - Chocolate Con Edulcorantes - Stevia
    • Key Packaging Insights
    • Trends and strategic issues – pack material trends
    • Trends and strategic issues – closure material trends
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Highest growth segments to target when entering New Zealand's Confectionery sector
    • Segment focus – opportunities
    • Consumer spaces to target when entering New Zealand's confectionery sector
      • Table 2018 Consumption volume shares by consumer group

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings