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Cigars and Cigarillos in Sweden, 2017

  • Introduction
    • Executive Summary
    • Definitions
  • Market context
    • Market context:Only an estimated 80 tons of cigars and cigarillos were consumed in Sweden in 2016
      • Table Tobacco Products Market, Tons, 2004–2016f
  • Market size and structure
    • Market volume: Swedish cigar and cigarillo volumes have been in continual decline since 2009
    • Per capita consumption: Per capita consumption of cigars and cigarillos was expected to see a slight decline in 2016
    • Market structure: Cigars & cigarillos sales have fallen slowly during the past decade
      • Table Cigars & Cigarillos: Market Segmentation, 2004-2016
    • Market segmentation: The population is increasing slightly, however the sales of cigarillos continues to decline
      • Table Small Cigars/Cigarillos, Total & Per Capita Consumption, 2004-2016
    • Market segmentation: Sales of large cigars have remained stable in the last few years
      • Table Large Cigars, Total & Per Capita Consumption, 2004-2016
  • Production and trade
    • Production: Cigars and cigarillo production was down 8.7% in 2014 and 17.5% in 2015 after five previous years of growth
      • Table Production of Cigars & Cigarillos, 2004–2015
    • Imports: Imports have recently increased despite overall sales showing a sector in slow decline
    • Imports: The Netherlands is one of a small number of countries where cigars and cigarillos are imported
    • Imports: The Netherlands and Germany are the biggest suppliers of imports in 2015
      • Table Imports of Cigars & Cigarillos by Country of Origin, % Volume (Tons), 2005-2015
    • Imports: The Netherlands is one of a small number of countries where cigars and cigarillos are imported
    • Imports: The Netherlands and Germany are the biggest suppliers of imports in 2015
      • Table Imports of Cigars & Cigarillos by Country of Origin, Value, EUR 000, 2005-2015
    • Exports: Export volumes are low at 4.2 tons in 2015
    • Exports: Sweden's closest neighbour, Finland, comes in as the top destination of exports
    • Exports: Finland, Norway, and Denmark accounted for 78.6% of export volumes in 2015
      • Table Export of Cigars & Cigarillos by Country of Origin, Volume (Tons), 2005-2015
    • Exports: Finland and Denmark are the two leading export destinations by value
    • Exports: Finland and Denmark are the main two export destinations by value in 2015
      • Table Export of Cigars & Cigarillos by Country of Origin, Value (EUR 000), 2005-2015
  • Taxation and retail prices
    • Taxation: Sweden has one of the highest tax rates in the EU for cigars and cigarillos
      • Table EU: CIGARS & CIGARILLOS, TAX INCIDENCE COMPARISON, 2016
    • Retail Prices: Cohiba Mini is the most premium cigarillos offering, with a pack price of Skr625.00
      • Table SWEDISH MATCH: CIGARILLOS RETAIL PRICE LIST, JUNE 2016
    • Retail Prices: The Swedish market supports only a limited number of brands
      • Table SWEDISH MATCH: CIGARILLOS RETAIL PRICE LIST, JUNE 2016
  • Manufacturers and brands
    • Manufacturer shares: STG and Burger Söhne are the leading manufacturers on the Swedish market
      • Table Cigars & Cigarillos : Manufacturer Shares, , Volume, %, 2010–2015
    • Manufacturer shares: STG and Burger Söhne brands have the biggest brand shares for cigarillos
      • Table Cigars & Cigarillos: Manufacturer Shares, , Volume, %, 2004, 2007, 2009-2011
    • Brand family shares: Swedish Match's own large cigars account for 30% of the market volume
      • Table Large Cigars: Brand Shares, % Volume, 2009
  • The smoking population
    • The smoking population: The percentage of male and female smokers is very similar
    • The smoking population: Men between 65 to 84 years old have a constant daily smoking prevalence
      • Table Smokers by Gender, Age Group, Regular & Occasional, %, 2012 – 2015
    • The smoking population: Young women between 16-29 had a high occasional smoking prevalence
      • Table Smokers by Gender, Age Group, Regular & Occasional, %, 2012 – 2015
    • The smoking population: Östergötland, Södermanland, and Gotland have the highest percentage of smoking prevalence between adults
      • Table Prevalence of Daily Smoking, Adults by Region, %, 2015
  • Operating constraints
    • Operating constraints: Sweden must comply with any current or future EU directives
    • Advertising restrictions: Only point-of-sale promotion is permitted and this is subject to restrictions
    • Health warnings and labeling requirements: All tobacco products are required to feature an on pack health warning
    • Other restrictions: A complete ban on smoking in all enclosed public places came into force in April 1998
  • Distribution
    • Distribution: Distribution of tobacco products
  • Prospects and forecasts
    • Prospects and forecasts: Cigar and cigarillo sales are expected to fall back steadily over the coming decade to 34.2 million pieces in 2025
    • Prospects and forecasts: Per capita consumption is forecast to decline to 3.68 pieces per person in 2025
    • Prospects and forecasts: Both cigarillo and cigar sales are forecast to decline over the coming decade
      • Table Market Forecasts, 2015-2025
  • Appendix
    • Table Tobacco Products Market, Tons, 1997-2016
    • Table Tobacco Products Market, 1997-2016, Index, 1997 = 100.0
    • Table Tobacco Products Market, % Volume, 1997-2016
    • Table Consumption of Cigars & Cigarillos, Million Pieces, 1990-2016
    • Table Per Capita Cigars & Cigarillos Consumption, Pieces per Capita, 1990-2016
    • Table Smoking Tobacco: Market Segmentation, Cigarillos and Cigars, 1990-2016
    • Table Total & Per Capita Consumption of Cigarillos, 1990 & 1997-2016
    • Table Total & Per Capita Consumption of Large Cigars, 1990 & 1997-2016
    • Table Production & Manufacturers' Sales of Cigars, Cheroots & Cigarillos, 1990-1997
    • Table Imports of Cigars & Cigarillos, 1990-2015
    • Table Imports of Cigars & Cigarillos, 1990-2015, Index, 1990 = 100.0
    • Table Imports of Cigars & Cigarillos by Country of Origin, Volume, Tons, 2000-2015
    • Table Imports of Cigars & Cigarillos by Country of Origin, Volume, Tons, 2000-2015, % Breakdown
    • Table Imports of Cigars & Cigarillos by Country of Origin, Value, EUR 000, 2000-2015, % Breakdown
    • Table Imports of Cigars & Cigarillos by Country of Origin, Value, EUR 000, 2000-2015
    • Table Exports of Cigars & Cigarillos, 1990-2015
    • Table Exports of Cigars & Cigarillos by Country of Destination, Volume, Tons, 2000-2015, % Breakdown
    • Table Exports of Cigars & Cigarillos by Country of Destination, Volume, Tons, 2000-2015
    • Table Exports of Cigars & Cigarillos by Country of Destination, Value, EUR 000, 2000-2015, % Breakdown
    • Table Exports of Cigars & Cigarillos by Country of Destination, Value, EUR 000, 2000-2015
    • Table Forecasts for Cigarillos and Large Cigars Consumption and Per Capita consumption, 2015-2025
    • Summary Methodology

Cigars and Cigarillos in Sweden, 2017

Summary

Cigars and Cigarillos in Sweden, 2017 is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Swedish market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The Swedish cigar and cigarillo market has been in broad decline since the early 1990s, with per capita consumption very low at 4.32 pieces per person in 2016. The market is affected by a wider move away from smoking, as well as the impact of tax and duty increases.

Scope

  • The leader of the Swedish cigar and cigarillo market is the Scandinavian Tobacco Group (STG).
  • The Swedish market for cigars and cigarillos is in a long-term decline, affected by a wider move away from smoking, as well as the impact of tax and duty increases.
  • Per capita consumption is forecast to fall 16.4% to 3.68 pieces in 2025.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


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