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Cigars and Cigarillos in Belgium and Luxembourg, 2019

Cigars and Cigarillos in Belgium and Luxembourg, 2019

Summary

The Benelux market for tobacco products is relatively large. Sales in 2017 were 25,775 tons with a fall to 25,102 tons forecasted for 2018. Cigarettes are the largest product group and accounted for 49.7% of the total tobacco products market in 2018 but were down 60% recorded in 2008. Smoking tobacco accounted for 47.8% of the market in 2018, which is up on 36% in 2008. Cigars and cigarillos accounted for the remaining 2.5% of the market in 2018, which is down on 4% in 2008. Smokeless tobacco is a marginal sector.

Belgium is the larger of the Benelux markets with sales of 271.5 million pieces forecasted in 2018. Luxembourg was expected to achieve sales of 39.5 million pieces in 2018. Cigar and cigarillo volumes have continued their downward spiral since 2008 as both competition from other tobacco products and fewer opportunities to smoke adversely affect the market. Forecasts for 2018 were for a small increase in volumes helped in large part by stability in fiscal policies in both Belgium and Luxembourg to 311 million pieces.

Imports for Belgium were 2,053 million pieces in 2017 with an equivalent value of €72.3 million. The Netherlands and Indonesia are both major sources. Luxembourg’s imports in 2017 were 173 million pieces or €11.3 million, for which Belgium and the Netherlands were the main sources. Belgian exports in 2017 were 4,602 million pieces with the Netherlands the main export market.

It is estimated that 15.4% of adults were regular smokers in 2017, equivalent to 1.4 million individuals. Men accounted for 60% of smokers, 847,000, and women accounted for 40% or 563,000. The Benelux cigar and cigarillo market supports a number of companies. As of 2017 the main contenders in the market were STG (76%), Agio (9.9%), and J Cortès (8.5%). Smaller players include Heintz van Landewyck/Torrekens (4.2%), and distributors Cubacigar (0.9%) and Zabia.

Overall volumes are forecast to drop 40.3%, from 311 million pieces in 2018 to 185.7 million pieces in 2028. Annual per capita consumption is forecast to drop from 26.9 pieces in 2018 to 15.2 pieces by 2028, a decrease of 43.5%. Cigarillos will suffer the greatest fall in both national markets. The Benelux market for cigars and cigarillos is in a period of long-term decline. Both cigar and cigarillo sales are forecast to fall back further over the next decade with rising prices and growing health awareness the main reason.

Cigars and Cigarillos in Belgium and Luxembourg, 2019, is an analytical report which provides extensive and highly detailed current and future market trends in the Benelux tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

Companies mentioned: STG, Agio, J Cortès

Scope

  • Cigar and cigarillo volumes have continued their downward spiral since 2008 as both competition from other tobacco products and fewer opportunities to smoke adversely affect the market.
  • Belgium is the larger of the Benelux markets with sales of 271.5 million pieces forecasted in 2018.
  • Belgium is a major cigar producing country despite a number of closures of local production facilities.
  • The current ad valorem rate for both countries is 10%.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Introduction
Executive summary
Definitions
Market context
Benelux: tobacco products market, %, tons, 2008 & 2018
Tobacco products market (tons), 2008-2018
Market size and structure
Cigars & cigarillos consumption, overall, million pieces, 2008-2018
Sales by country, million pieces, 2008-2018
Per capita pieces per year, 2008-2018
Cigars & cigarillos: market segmentation, 2008-2018
Total & per capita consumption
Of cigarillos, 2008-2018
Of cigars, 2007-2017
Cigar & cigarillo sales by pack size, 2010
Production and trade
Production of cigars & cigarillos, 2005-2014
Belgium: imports of cigars & cigarillos, tons, 2007-2017
Belgium: imports by country of origin, top countries, volume, million of pieces, %, 2017
Belgium: imports by country of origin, million of pieces and value (€ 000) , 2007-2017
Luxembourg: imports by country of Origin, top countries, volume, ‘000 of pieces, %, 2017
Luxembourg: cigar imports by country of origin, '000 pieces, and value (€ 000), 2007-2017
Belgium: exports by country of destination, top countries, volume, million pieces, %, 2017
Belgium: exports of cigars & cigarillos, million pieces and value € 000, 2007-2017
Taxation and retail prices
Taxation rates on cigars & cigarillos, Belgium, 1980-2018
EU: cigars & cigarillos, tax incidence comparison, 2018
Agio: retail price list Luxembourg, 2018
Agio: retail price list Belgium, 2018
Agio: Balmoral Sumatra selection - retail price list 2018
Manufacturers and brands
Benelux: manufacturer shares, 2014-2017
Cigars & cigarillos: manufacturer shares (Belgium), % volume share, 2010-2017
Manufacturer /distributor shares for cigarillos and cigars (Belgium), % volume, 2011-2017
Cigars & cigarillos: manufacturer shares (Luxembourg), % volume, 2013-2017
Cigarillos: manufacturer shares, Luxembourg, % volume, 2012-2017
Cigars: manufacturer shares, Luxembourg, % volume, 2013-2017
The smoking population
Adult smoking prevalence, total and by gender, %, 2007-2017
Smoking population by age, daily & occasional, (%) 2005, 2008 & 2011
Belgium: smoking population usership by age group, %, 2015
Tobacco use by product and age group, %, 2015
Tobacco use by product and gender, %, 2015
Luxembourg: current smokers by sex and age group, %, 2015
Operating constraints
Advertising restrictions
Labeling requirements
Other restrictions
Distribution
Retail structure
Prospects and forecasts
Cigars & cigarillos consumption, million pieces, 2018-2028
Per capita consumption, pieces per year, 2018-2028
Appendix

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