Cigarettes in Romania, 2017, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in Romania.
Once a state monopoly, the Romanian cigarette market is dominated by the three leading multinationals, BAT, JTI, and PMI, with BAT leading the market with 53.1% in 2015 and JTI in second place with more 25.4%. Until recently, smoker numbers changed little, but a downward shift has occurred. There are currently 4.62 million adults smoking regularly or occasionally, with 36.5% of adult male and 16.2% female smokers in 2016, or 26.0% of the adult population. The smoking prevalence has been declining in recent years. In per capita terms, legitimate consumption now averages around 1204 pieces a year in 2016 and is forecasted to decline to 974 pieces by 2026.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
Prospects and forecasts of overall sales and consumption for 2016 to 2026.
Market volume in 2016 was 23.4 billion pieces
In per capita terms, consumers consumed an average of 1204 cigarettes in 2016.
Reasons to buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
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As consumers’ product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the country's market is crucial to ensuring maximum future sales.
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.