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Cigarettes in Romania, 2017

Cigarettes in Romania, 2017

Summary

Cigarettes in Romania, 2017, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in Romania.

Once a state monopoly, the Romanian cigarette market is dominated by the three leading multinationals, BAT, JTI, and PMI, with BAT leading the market with 53.1% in 2015 and JTI in second place with more 25.4%. Until recently, smoker numbers changed little, but a downward shift has occurred. There are currently 4.62 million adults smoking regularly or occasionally, with 36.5% of adult male and 16.2% female smokers in 2016, or 26.0% of the adult population. The smoking prevalence has been declining in recent years. In per capita terms, legitimate consumption now averages around 1204 pieces a year in 2016 and is forecasted to decline to 974 pieces by 2026.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
  • Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
  • Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
  • Prospects and forecasts of overall sales and consumption for 2016 to 2026.
Scope
  • Market volume in 2016 was 23.4 billion pieces
  • In per capita terms, consumers consumed an average of 1204 cigarettes in 2016.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • As consumers’ product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the country's market is crucial to ensuring maximum future sales.
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


1. Overview 5
2. Market Size 7
3. Market Structure 15
4. Manufacturers & Brands 20
5. Taxation & Retail 30
5.1. Taxation 30
5.2. Retail Prices 34
6. The Smoking Population 40
7. Production & Trade 43
7.1. Production 43
7.2. Imports 46
7.3. Exports 50
8. Operating Constraints 55
8.1. Advertising Restrictions 55
8.2. Health Warnings/ Labelling Requirements 57
8.3. Other Restrictions 58
9. Company Profiles 60
10. Prospects & Forecasts 63
11. Appendix 66
11.1. What is this Report About? 66
11.2. Time Frame 66
11.3. Product Category Coverage 66
11.4. Methodology 67
11.5. About GlobalData 69
11.6. Disclaimer 70
11.7. Contact Us 71
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2016
Table 2: Releases for Consumption, Million Pieces, 2005-2016
Table 3: Per Capita Consumption, 1990-2016
Table 4: Retail Value Sales, 2007-2016
Table 5: Market Breakdown, Domestic vs. Imported Products, Billion Pieces, 2000-2016
Table 6: Market Breakdown, Domestic vs. Imported Products, %, 2000-2016
Table 7: Price Segmentation by Market Volume (%), 2008-2010
Table 8: Manufacturer Sales & Market Shares, Million Pieces, 2000-2016
Table 9: Manufacturer Sales & Market Shares, % Volume, 2000-2016
Table 10: Brand Family Shares, % Volume, 2004-2015
Table 11: EU Countries, Retail Price & Tax Incidence Comparison, Cigarettes, January 2017
Table 12: Annual Price Increases (Tobacco & Cigarettes), 2000-2009
Table 13: Retail Prices Trends: Leading Brand Families, RON Per Pack, 2016
Table 14: Smoking population,1990-2016
Table 15: Smokers by Age Group, 2003 & 2007
Table 16: Smoking Prevalence by Age and Gender (%), 2011
Table 17: Cigarette Production, Million Pieces, 1990-2016
Table 18: Cigarette Imports, Million Pieces, 1990-2016
Table 19: Imports by Country of Origin, Million Pieces, 2000-2016
Table 20: Imports by Country of Origin, % Breakdown, 2000-2016
Table 21: Cigarette Exports, Million Pieces, 1990-2016
Table 22: Exports by Country of Destination, Million Pieces, 2007-2016
Table 23: Exports by Country of Destination, % Breakdown, 2007-2016
Table 24: British American Tobacco (Romania) Srl
Table 25: Japan Tobacco International (Romania) Srl
Table 26: Philip Morris Romania Srl
Table 27: Consumption Forecasts 2016-2026
List of Figures
Figure 1: Methodology 67
Figure 2: Global Data at a glance 69

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