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Cigarettes in Morocco, 2016

Cigarettes in Morocco, 2016


Morocco is one of Africa's most important and sophisticated cigarette markets. Nonetheless recent years have seen demand slow, with sales falling back between 2012 and 2014 as the effects of rising prices have impacted on demand. Volumes dropped back to 13.10 billion pieces in 2014 or 10.6% below their level in 1990. Despite recent strong growth the effect of price rises, combined with a ban on smoking in public places, have impacted on duty paid demand with the non-duty paid sector benefitting somewhat. The impact of recent increases in excise duty has dented sales volumes. With no further shocks to the market expected GlobalData foresees some degree of recovery in sales with this largely driven by population expansion and some forecasts in the profile of the non-duty paid sector.

Cigarettes in Morocco 2016 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Moroccan market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.


  • There is a growing preference for blond cigarettes, yet this trend has historically been constrained by supply shortages resulting from limited domestic production capacity. Light products are growing their share of sales, in large part boosted by the success of blond varieties in the market.
  • The Moroccan cigarette market is dominated by a single company: Imperial Tobacco Maroc. Formerly Régie de Tabacs. Competitors are obliged to import their products, which automatically puts them at a significant price disadvantage and restricts sales to more affluent consumers and international visitors.
  • PMI is the leading competitor and JTI is currently the only other notable player.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
1.1 Imports
7.2. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2015
Table 2: Per Capita Consumption, 1990-2015
Table 3: Market Breakdown by Type: Filter v Plain, Million Pieces, 2000-2005
Table 4: Market Breakdown by Type: Filter v Plain, Percentage, 2000-2005
Table 5: Market Breakdown: Blond v Dark Tobacco, 1990-2014, million Pieces
Table 6: Market Breakdown: Blond v Dark Tobacco, 1990-2014, % Breakdown
Table 7: Cigarette Sales, Filter/Plain Split, % Volume, 2000-2005
Table 8: Cigarette Sales by Price Segment, % Breakdown, 2003-2010
Table 9: Manufacturer Sales & Market Shares, Million Pieces, 2000-2015
Table 10: Manufacturer Sales & Market Shares, % Volume, 2000-2015
Table 11: Brands Family Shares, % Volume, 2000-2006 & 2010
Table 12: Cigarette Prices by Brand, Dirhams Currency, 2014 & 2015
Table 13: Price Development for Marquise, 2005-2015
Table 14: Smoking Population, 1990-2014
Table 15: Smoking Population, 1990-2014
Table 16: Cigarette Production, Million Pieces & % 1990-2014
Table 17: Production of Cigarettes by Type: Blond v Dark, % Breakdown, 2000-2008
Table 18: Cigarette Production by Facility, % Volume, 1996-2005 & 2008
Table 19: Imports of Cigarettes, 1990-2014
Table 20: Imports by Country of Origin, 2000-2014, Million Pieces
Table 21: Imports by Country of Origin, 2000-2014, % of total
Table 22: Exports of Cigarettes, 1990-2014
Table 23: Company profile: Imperial Tobacco Maroc SA
Table 24: Consumption Forecasts to 2025
List of Figures
Figure 1: Methodology
Figure 2: Global Data at a glance

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