Cigarettes in Malaysia, 2019

Cigarettes in Malaysia, 2019

Summary

Cigarettes in Malaysia, 2019, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Malaysian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Cigarette consumption in Malaysia has fluctuated since 1990 although more recently been in sharp decline as a result of rising prices and a spike in demand for buying from the non-duty paid sector. Awareness of the dangers posed by smoking is increasing, limiting the development of the legitimate sector, while smuggled cigarettes, rising to a reported as high as 58.3% of the overall market as of early 2018 according to BAT.

Scope

• Latest estimates place non-duty paid volumes at 10.2 billion pieces in 2017 with a similar level forecast for 2018.
• Tax rises usually exacerbate the non-duty paid problem but the government is keen to raise taxes to deter smoking and raise revenues.
• The market is dominated by three major international manufacturers.
• British American Tobacco (BAT) Malaysia is the clear leader albeit with a reduced 53.9% share in 2017.
• Japan Tobacco International (JTI) ranks second and Philip Morris International (PMI) ranks third.

Reasons to buy

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
• Identify the areas of growth and opportunities, which will aid effective marketing planning.
• The differing growth rates in regional product sales drive fundamental shifts in the market.
• This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
• Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.