Cigarettes in Madagascar, 2019

Cigarettes in Madagascar, 2019


Cigarettes in Madagascar, 2019, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Madagascan tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

Madagascar is an island state situated off the east coast of Africa. The country gained its independence from France in 1960 and after a period of military rule, a democratic government took power in 1990. The country was badly hit by the global slowdown at the beginning of last decade, with GDP falling by 12.4% in 2002 and inflation jumping to 14.8%, up from 7.4% the previous year. This resulted in cigarette volumes falling by 15.1%.


  • Contraband is not believed to represent much of a threat, with the country's island status and distance from the mainland protecting it from the incursions seen across many land borders elsewhere in Africa.
  • Filter cigarettes account for a growing share of sales, standing at 89.5% in 2016.
  • The main distributor of cigarettes is PROMODIM, which distributes to 18 major towns and is credited with 85% of the market.
  • Although there are two local cigarette manufacturers in operation, it is SACIMEM SA that dominates the market.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings/Packaging Restrictions
8.3. Government Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, 1990-2018
Table 2: Per Capita Consumption, 1990-2018
Table 3: Market Segmentation, Filter vs. Plain Cigarettes, Million Pieces, 2007-2017
Table 4: Market Segmentation, Filter vs. Plain Cigarettes, %, 2007-2017
Table 5: Manufacturer Sales, Million Pieces, 2000-2018
Table 6: Manufacturer Market Shares, %, 2000-2018
Table 7: Cigarette Prices, MGA/Pack, 2008 & 2010
Table 8: Cigarette Prices, MGA/Pack, 2012-2014
Table 9: Smoking Population, 1990-2018
Table 10: Tobacco Use by Gender, %, 2008-2009
Table 11: Cigarette Smoking by Age, %, 2008-2009
Table 12: Cigarette Production, 1990-2017
Table 13: Cigarette Imports, 1990-2017
Table 14: Imports by Country of Origin, Million Pieces, 2007-2017
Table 15: Imports by Country of Origin, %, 2007-2017
Table 16: Cigarette Exports, 1990-2017, Million Pieces
Table 17: Exports by Country of Destination, Million Pieces, 2011-2017
Table 18: Exports by Country of Destination, %, 2011-2017
Table 19: SACIMEM (Société des Cigarettes Mélia de Madagascar) SA
Table 20: Focus Madagascar
Table 21: Consumption Forecasts, 2018-2028
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a Glance

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