Cigarettes in Austria, 2019

Cigarettes in Austria, 2019

Summary

Cigarettes in Austria, 2019, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Austrian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

Austria had seen fairly stable volumes of 12,300-15,585 million pieces since 1990, although sales have been falling annually since 2011 in response to rising prices. The latest data for 2017 put sales at 12,431 million pieces, with a fall to 11,986 million pieces forecasted for 2018. JTI was the only producer in the market, although in 2011 it announced it was to close its facility at Hainburg in 2012. Following the company's purchase of the cigarette interests of Swedish Match in 1999, Austria Tabak acquired an operation in Malmö, Sweden, but the plant was closed by the end of June 2002, resulting in the transfer of production to the company's Austrian sites.

Scope

  • JTI holds a strong position in the market, although imports of international brands have been capturing share and PMI took market leadership in 2010.
  • On July 1, 1997, the Federal Ministry of Finance reduced the tax-free allowance from non-EU countries from 200 to 25 cigarettes, also imposing VAT. This had an immediate effect on reducing cross-border sales from Hungary and Slovenia.
  • The use of RYO/MYO tobacco is growing in the Austrian market and, by 2018, it accounted for 6.2% of total duty paid cigarettes smoked - slightly up on 2016 levels.
  • Hotels, bars, and restaurants have to source supplies from licensed tobacconists but are able to charge a margin of 10% of the retail price.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Prospects & Forecasts
10. Appendix
10.1. What is this Report About?
10.2. Time Frame
10.3. Product Category Coverage
10.4. Methodology
10.5. About GlobalData
10.6. Disclaimer
10.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, 1990-2018
Table 2: Duty Paid & Non-Duty Paid Sales, 2002-2018, Billion Pieces
Table 3: Total Cigarette Consumption: Manufactured vs. RYO/MYO, 2009-2018, Million Pieces
Table 4: Per Capita Consumption, 1990-2018
Table 5: Retail Sales, Value, 1990-2018
Table 6: Cigarette Consumption by Type, 2000-2013, Million Pieces
Table 7: Cigarette Consumption by Type, 2000-2013, % Breakdown
Table 8: Manufacturer Sales & Market Shares, 2005-2018, Million Pieces
Table 9: Manufacturer Sales & Market Shares, 2005-2018, %
Table 10: Brand Family Shares, 2008-2018, % of total
Table 11: Market Shares of Leading Brand Variants, 2005-2018, %
Table 12: Summary of Taxation Rates, 2005-2018
Table 13: EU Countries, Retail Price & Tax Incidence Comparison, Cigarettes, 2018
Table 14: Tobacco Wholesale Price Index, 2005-2015
Table 15: Comparison of Prices of Leading Brands, 2002-2015, €/20
Table 16: Cigarette Prices, December 2018
Table 17: Smoking Population, 1990-2018
Table 18: Smoking Population by Region & Gender, 1997
Table 19: Cigarette Production, 1990-2011
Table 20: Imports of Cigarettes, 1990-2017
Table 21: Imports of Cigarettes by Country of Origin, 2007-2017, Million Pieces
Table 22: Imports of Cigarettes by Country of Origin, 2007-2017, %
Table 23: Exports of Cigarettes, 1990-2017
Table 24: Consumption Forecasts, 2018-2028
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a Glance

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