Cigarettes in Austria, 2019

Cigarettes in Austria, 2019

Summary

Cigarettes in Austria, 2019, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Austrian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

Austria had seen fairly stable volumes of 12,300-15,585 million pieces since 1990, although sales have been falling annually since 2011 in response to rising prices. The latest data for 2017 put sales at 12,431 million pieces, with a fall to 11,986 million pieces forecasted for 2018. JTI was the only producer in the market, although in 2011 it announced it was to close its facility at Hainburg in 2012. Following the company's purchase of the cigarette interests of Swedish Match in 1999, Austria Tabak acquired an operation in Malmö, Sweden, but the plant was closed by the end of June 2002, resulting in the transfer of production to the company's Austrian sites.

Scope

• JTI holds a strong position in the market, although imports of international brands have been capturing share and PMI took market leadership in 2010.
• On July 1, 1997, the Federal Ministry of Finance reduced the tax-free allowance from non-EU countries from 200 to 25 cigarettes, also imposing VAT. This had an immediate effect on reducing cross-border sales from Hungary and Slovenia.
• The use of RYO/MYO tobacco is growing in the Austrian market and, by 2018, it accounted for 6.2% of total duty paid cigarettes smoked - slightly up on 2016 levels.
• Hotels, bars, and restaurants have to source supplies from licensed tobacconists but are able to charge a margin of 10% of the retail price.

Reasons to buy

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.
• This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.