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China Beer and Cider Market Insights 2017

China Beer and Cider Market Insights 2017

Summary

GlobalData’s China Beer and Cider Market Insights 2017 report provides a complete overview of the China beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the China beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the China beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Beer faced another challenging year, whilst Cider continued to lag way behind in terms of the Alcoholic Beverage Market
  • Market Context
    • Consumers spent more despite slower economic growth
    • Hot Beverages and Soft Drinks expected to perform best
      • Table China All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Cider's volumes remained too small to hold any significant market share in China
      • Table Volume 2016
    • Volumes of liters of pure alcohol contract for the Beer category
      • Table Volume 2016 in
    • Carlsberg and Heineken become present in both Beer and Cider markets in China
    • Discount and mainstream Beers saw growth rates improve
    • Lager hits its lowest volume in recent years
    • No alcohol beer witnesses volumes contract, driven by the poor performance of Baotuquan NA
    • On-premise average Beer prices rose above inflation
    • Unflavored beer remains dominant
    • Mainstream Cider dominates category
    • All Cider brands seen to be regular strength
    • China yet to see its Cider market flourish
    • Flavor innovation yet to make moves in China
  • Brands and Private Label
    • Tuborg witnessed best premium Beer brand performance
    • Guang`s Pineapple Beer only leading Flavored Beer brand to see growth in volumes
    • Both Yanjing Alcohol Free and Yanjing Low Alcohol experience volumes to decline
    • Suntory seen as one of the few International brands to not witness positive growth
    • Leading Lager brands continue to dominate the Chinese Beer market
    • Beer Private Label Penetration
    • Mainstream brand Somersby held 5% of market share
    • All ciders in the Chinese market were Apple
    • Only regular strength ciders were available in the market in 2016
    • Somersby and Strongbow both International brands
    • Somersby outperforms Strongbow in terms of market share
    • Cider Private Label Penetration
  • Market Share by Brewer
    • China Resources Snow Breweries Ltd continued to increase its market share
    • The majority of Yanjing Brewery's brands witnessed a negative year in terms of volumes
  • Packaging Trends
    • Metal can seen to take some market share of glass bottle
    • Convenience of cans proves popular with Chinese consumers lifestyles
    • Metal can expected to follow similar trend to that in the Beer market
    • Convenient packaging important to cider consumers
  • Channel and Pricing Trends
    • On-premise value increases even as volumes fall
    • Beer Price Segment by Volume
    • Average price growth in all price segments
    • EDA places the main sub-channel for Beer
    • Off-premise dominated in terms of both volume and value
    • Cider Price Segment by Volume
    • Off-premise average price seen to be more affordable than on-premise
    • Mainstream Cider the main driver in both off and on-premise channels
  • Marketing and Innovation
    • Brewers continued to innovate to keep consumers interested in the maturing Chinese Beer market
    • Carlsberg invest in China's Beer and Cider markets
  • Outlook
    • Both Beer and Cider markets forecast to see good growth rates in 2017
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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