Cater Insight: Foodservice in Spain, published by GlobalData provides extensive insight and analysis of the Spanish Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
As Spain’s economy enters a recovery period, there is growing optimism among consumers as they revert back to pre-crisis spending habits and make more experimental foodservice decisions. The previous significant and persistent economic decline has however left a mark on consumers, with memories of better times fuelling a return to localism. A disconnect between the desires of young and old consumers is notable across the market. This is primarily damaging the pub, club and bar channel, which is expected to see outlets continue to decline in future years.
The report includes -
Overview of Spain's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Spanish foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within the Spanish foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Spanish population.
Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
Case Studies: Learn from examples of recent successes and failures within the Spanish foodservice market.
Despite signs of a recovery, unemployment remaining high across Spain. As such, consumers are feeling financially stretched and unable to justify out-of-home meal occasions without significant offers, discounts and promotions being provided by operators.
Low income consumers are embracing home food delivery in order to limit unnecessary eating out expenses, fuelling a ‘stay-at-home’ culture. With levels of technology penetration in Spain similar to that of the UK or the US, key operators offering takeaway options, such as Telepizza, are beginning to take advantage of digitalization through mobile, tablet and smart watch applications, adding an extra level of convenience.
Traditional pubs and bars are facing increased competition from coffee shops and gastrobars which are better resonating with the desires of younger consumers.
Reasons to buy
Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, and Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Spain's foodservice market.