Category Packaging Opportunities: Meals and Meal Components - Identifying pack formats and features that make a brand worth paying more for
Category Packaging Opportunities: Meals and Meal Components, explores new packaging formats and value-added features in the meals and meal components categories, using examples from GlobalData's Pack-Track innovation tool.
With a huge and varied selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits that can give a more premium feel to appeal to consumers looking to treat themselves. By using packaging to improve convenience and functionality it is possible to adapt to changing lifestyles and meet the needs of busy consumers.
Greater awareness of packaging sustainability and the current war on plastic mean that consumers expect brand owners to act responsibly towards the environment and we are starting to see more eco-friendly packaging formats. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the meal and meal component categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.
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