Category Packaging Opportunities: Dairy
With a diverse selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits that can give a more premium feel to appeal to consumers looking to trade up. By using packaging to improve convenience and functionality it is possible to adapt to changing lifestyles and meet the needs of busy consumers. Greater awareness of packaging sustainability means that consumers expect brand owners to act responsibly towards the environment and we are starting to see more eco-friendly packaging formats. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the dairy category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.
Category Packaging Opportunities: Dairy, explores new packaging formats and value-added features in the dairy category, using examples from GlobalData's Pack-Track innovation tool.
Key Questions Answered
What drives packaging innovations in dairy?
What notable new formats and value-added features have been introduced in this category in recent years?
Which consumer trends have these packaging innovations capitalized on?
How can dairy producers use packaging to stay ahead of the game in a crowded marketplace?
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