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Canada Beer and Cider Market Insights 2017

Canada Beer and Cider Market Insights 2017

Summary

GlobalData’s Canada Beer and Cider Market Insights 2017 report provides a complete overview of the Canada beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Canada beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Canada beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Double digit growth from Cider slowed down, while Beer had a flat performance as the aging population opted for Wine
  • Market Context
    • Economic growth driven by household spending
    • All Commercial Beverages set to see a slight increase as consumers become more experimental with products and flavors
      • Table Canada All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Cider continued its double digit growth rate for sixth year running
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Spirits and Wine held a significant share in terms of liters of pure alcohol and took advantage of the decline in Beer
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Average Beer and Cider prices rose roughly in-line with inflation
    • Discount Beer volumes continued to fall
    • Lager and Stout record declines as consumers opted for specialty Beer
    • Regular strength followed similar growth to the overall Beer performance
    • Loosened liquor laws in some provinces resulted in more retail channels being allowed to sell alcohol
    • Lime Flavored Beer witnessed a slow down in growth
    • Premium Cider witnessed double digit growth
    • Volumes remained very divided between regular and strong Cider
    • Cider increased share above that of FABs
    • A wide range of Flavored Cider was available in Canada
  • Brands and Private Label
    • Mainstream brand Canadian lost market share
    • Bud light Lime witnessed growth as consumers experimented with new flavors
    • Molson Exel dominated the no alcohol segment
    • Microbrewery was the only leading National Beer to witness a positive performance
    • International Beer gained share from National Beer
    • Beer Private Label Penetration
    • Growers dominated Discount Ciders
    • Pear Cider's performance relied heavily on Sir Perry
    • Majority of new Cider brands fell within the regular strength segment
    • National brand Canadian was one of the few to witness declining volumes
    • Brand Wanderoot witnessed good growth as a result of being a local regional craft Cider
    • Cider Private Label Penetration
  • Market Share by Brewer
    • The decline of brand Canadian drove Molson's overall poor performance
    • Sleeman and Moosehead failed to keep up with widespread innovation in the Beer category
    • Constellation Brands Inc and Sleeman combined took 50% of Canadian Cider
    • Labatt increased its share with two new successful brands
  • Packaging Trends
    • Cans have begun to replace bottles
    • Recyclable packaging important for Canadian consumers
    • PET continued its steady growth within Cider
    • Packaging alone was unlikely to make consumers want to purchase premium Cider brands
  • Channel and Pricing Trends
    • On-premise volumes rose as consumer spending increase on dining out
    • Beer Price Segment by Volume
    • Average prices rose above inflation rates
    • Off-premise continued to dominate in the Beer category
    • On-premise increased at a stronger pace
    • Cider Price Segment by Volume
    • Average price growth rate slowed
    • On-premise continued to gain share from off-premise
  • Marketing and Innovation
    • A widening choice of new Beer styles led innovation
    • Focus around new flavor combinations from traditional hard apple Cider brands
  • Outlook
    • Beer and Cider expected to do well as consumers celebrate Canada's 150th anniversary
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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