Business of National Hockey League (NHL) 2022-23 - Property Profile, Sponsorship and Media Landscape

Business of National Hockey League (NHL) 2022-23 - Property Profile, Sponsorship and Media Landscape


GlobalData explores the commercial landscape of one of the most popular sports leagues in North America. It offers an in-depth insight into the premier ice hocket league in the world, with a keen analysis on the sponsorship, media and online landscape of the leagues and its teams.

NHL sponsorship comes in high at $450.2 million, which is well supported by its high volume of partners this season. Teams across the league are generating an extra $115.86 million this season from extra inventory allowed in the league, in relation to helmet and jersey patch sponsorship deals. The NHL can be firmly described as the fourth biggest sporting league in North America, behind the NBA, NFL and MLB.

A clear and in-depth look at the key commercial entities linked to the league, including social media, attendance figures, an overview on team ownership, media deals, as well as individual team profiles. Key breakdowns made throughout each stage, offering key understanding and analysis.


  • The report looks to examine the current landscape of the most popular ice hockey competition on the globe. It explores the commercial avenues currently being exploited by the league as well as offering a breakdown as to how this affects all involved, including the teams.
Reasons to Buy
  • The report provides an in-depth look at one of the most commercial leagues in global sport. It explores the current landscape against how it has fared in previous years offering interesting analysis which helps in understanding its position in the market and how it is set up for the coming seasons.

1. Executive Summary
2. Social Media
3. League Sponsorship
4. Media Landscape
5. Team Sponsorship Landscape
6. Appendix
List of Tables
Average Attendances
Match Day Revenue
Social Media Breakdown
Sponsorship Values
Media Deals
Stanley Cup Viewership
Team Sponsorship Graphs

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