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Bulgaria - The Future of Foodservice to 2021

Bulgaria - The Future of Foodservice to 2021

Summary

Bulgaria - The Future of Foodservice to 2021, published by GlobalData provides extensive insight and analysis of the Bulgarian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Bulgaria represents one of the fastest growing foodservice markets in Europe, recording a CAGR of 3.4% between 2014 and 2016. Despite this, international brands remain largely reluctant to enter the market owing to allegations of widespread corruption and organized crime that have plagued the country’s reputation for decades. Globally recognised operators that do exist in the market tend to mimic pricing and product strategies utilized across wider-Europe, primarily targeting tourists rather than local Bulgarians. As one of the poorest countries within the EU, the wider Bulgarian foodservice market is severely price-orientated. Out-of-home meal occasions are particularly limited among older consumers, with a period of deflation causing cuts to state pension. Future growth areas appear outside of the capital Sofia, with a booming IT sector pushing up incomes across secondary cities such as Plovdiv and Stara Zagora.

The report includes -

  • Overview of Bulgaria's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Bulgaria's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and Coffee & Tea Shops) within the Bulgarian foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Bulgarian population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Bulgarian foodservice market.
Scope
  • Bulgarian consumers are displaying signs of returning to pre-recessionary buying habits as the country continues to see stable economic growth. This is particularly evident within the coffee and tea shop market.
  • International operators have largely maintained pricing and product strategies, with little attention given to localization. As such, these brands are primarily targeting income-rich tourists, rather than locals.
  • Income growth across Bulgaria’s secondary cities such as Plovdiv, Stara Zagora and Burgas, are making them key future markets for foodservice operators.
Reasons to buy
  • Specific forecasts of the Bulgarian foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Bulgarian foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Secondary cities to become key areas of value growth over future years
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Able to provide local foods at a low price, bakeries represent QSR's primary competition
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What: Supa Star Case Study
    • QSR: What: Supa Star: Trends Targeted
    • QSR: What: Supa Star: How?
    • QSR: What?: Food and Drink Splits
      • Table Operator Buying Price value BGN million (USD$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Casual dining formats remain underdeveloped as Bulgarian's prefer long-drawn-out FSR occasions
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator Buying Price value BGN million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table Bulgaria has among the highest outlet density of coffee or tea shops across Eastern Europe
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What?: Food and Drink Splits
      • Table Operator Buying Price value BGN million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shop: Where: Costa Coffee Case Study
    • Coffee & Tea Shops: Where: Trends
    • Coffee & Tea Shops: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Education leads Bulgaria's cost sector, accounting for 72.9% of sales revenue
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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