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What Britain Wears: Weddingwear 2018

What Britain Wears: Weddingwear 2018

Summary

Over 39% of weddingwear shoppers have bought wedding guest attire - the highest penetration of all subcategories, with outfits for the other key wedding participants; brides, grooms and bridesmaids being bought by one fifth of the shoppers. Both bridalwear and bridesmaid designs are becoming more varied with an influx of alternative shapes such as jumpsuits instead of dresses, and capes instead of veils, giving shoppers more choice. Indeed, over 34% of brides bought a two-piece dress or outfit in 2017, indicating a shift away from the traditional dress - though some are likely to be a second outfit for an evening reception. While in men’s styles, the skinny suit has been a popular addition, and a nod to current menswear trends.

Within hired weddingwear, men’s styles are by far the most popular, focusing on suits and morning dress - with about 43% of respondents hiring at least one item of the latter. In comparison,only about 8.4% of those that hired weddingwear rented a wedding dress, highlighting the emotional connection shoppers have with their outfits.

Clothing specialists and department stores dominate the most shopped retailer list for weddingwear purchases, with Debenhams the top ranking retailer.ASOS is the highest ranking clothing specialist, in second place, with a penetration of more than 12%. While ASOS ranks top among males for usage, we expect it to gain further traction among female shoppers as it continues to develop its affordable bridalwear following its launch in 2016.

More than 17% of clothing shoppers purchased wedding attire in 2017 compared to just 6.3% who hired wedding outfits, indicating that despite restricted budgets, shoppers are still happy commiting to buying.Males are much more willing to hire, with 2017 penetration at just over 8%, compared to a 4.5% hire penetration among females. More than 62% of those hiring used the online channel, outstripping instore buys by around 13.4 percentage points - encouraged by the hassle free nature of ordering online and better availability.

The report What Britain Wears: Weddingwear 2018, offers insight and analysis of the UK weddingwear and hirewear market. It provides analysis of the key players within the market, data on who is purchasing, what categories they are buying, and what the key influences are on weddingwear purchases. In addition, strategies for success, and detailed product analysis and retailer developments are outlined.

In particular, this report provides the following -

  • Identify which retailers are dominating the weddingwear/hirewear market and adapt your strategy to better position yourself within the sector
  • Understand which bridalwear items are the most shopped to consider whether you are investing in the right product categories
  • Utilise our consumer data to understand who is shopping weddingwear and why, in order to drive customer loyalty and gain market share
  • Glean insight into the hirewear market to understand who poses the biggest threat to your business
  • Discover which clothing specialists and department stores are tapping into the weddingwear market to learn about potential rivals
Companies mentioned in this report: Accessorize, ASOS, Austin Reed, boohoo.com, Burton, Charles Tyrwhitt, Chic by Choice, Debenhams, Dorothy Perkins, FormallyYours.co.uk, French Connection, Girl Meets Dress ,H&M, Hireweardirect.co.uk, House of Fraser, JD Williams, Lela Rose, Lipman & Sons, Marchesa, Marks & Spencer, Missguided, Moss Bros, Net-A-Porter, Next, Oscar de la Renta, Peter Posh, Primark, Quiz, Topshop, Whistles.

Scope
  • Almost 40% of weddingwear shoppers have purchased wedding guest attire; with one fifth of shoppers buying bride, groom and bridesmaids' attire
  • Males are more likely to hire than females, and 62.9% of consumers opting to hire used the online channel
  • Penetration among hirewear attire is highest among the under 35s.
Reasons to buy
  • Identify which retailers are dominating the weddingwear/hirewear market and adapt your strategy to better position yourself within the sector
  • Understand which bridalwear items are the most shopped to consider whether you are investing in the right product categories
  • Utilise our consumer data to understand who is shopping weddingwear and why, in order to drive customer loyalty and gain market share
  • Glean insight into the hirewear market to understand who poses the biggest threat to your business
  • Discover which clothing specialists and department stores are tapping into the weddingwear market to learn about potential rivals.


  • Summary
  • Strategies for success
  • Product analysis
    • Headlines
    • Categories purchased
    • Drivers of purchase
    • Categories hired
    • Fashion trends
  • Retailer developments
    • Headlines
    • Shopped retailers
    • Shopped retailers for hirewear
    • Online merchandising
    • New entrants
  • Consumer data
    • Headlines
    • Who shops and where they are located
    • Who shops by category
      • Table Consumers who shopped each weddingwear category in the last 12 months
    • Channel usage
      • Table Channel usage for weddingwear by demographics
    • Visited retailers
    • What's important
    • Who shops and where they are located
    • Channel usage
    • Hire frequency
    • Drivers of hire over purchase
    • What's important
  • Definitions & Methodology
    • What is included
    • Consumer research

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