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Brazil - The Future of Foodservice to 2021

Brazil - The Future of Foodservice to 2021

Summary

Brazil has been submerged in a deep and prolonged recession, with real GDP continuing to fall through Q1 of 2017. Falling GDP has led to record high government deficits, putting strain on public finances, causing problems ranging from prison rioting to police strikes and rising violence. Similarly, the currency has seen sizeable depreciation, contributing to food inflation which has put further pressure on consumers.

Profit sector is forecast to grow at a CAGR of 5.1%, taking the market to a value of BRL 545 Billion by 2021, following growth at a CAGR of 4.7% between 2014 and 2016. However, in dollar terms, 2014 to 2016 saw value fall at a CAGR of -14.0%, with growth expected to rise to a CAGR of 3.6% until 2021, representing real growth.

QSR is expected to grow at a CAGR of 6.2% until 2021, growing from BRL 112.8 Billion in 2016 to BRL 152.5 Billion in 2021. Growth will rely heavily on rising transactions, with the urban/rural divide and relatively high level of urbanization reducing the opportunities for operators looking to expand their network of outlets. Dine-in occasions dominate sales, with BRL 85.7 Billion in sales compared to the BRL 20.6 Billion in take-away sales.

FSR had a value of BRL 107.0 Billion in 2016, up from BRL 96.8 Billion in 2014, representing a CAGR of 5.1%. However, in USD$ the market fell from USD$ 41.2 billon to USD$ 30.7 Billion, a negative CAGR of -13.6%. Growth will come mostly from transactions, with the resurgent middle class hungry for new experiences and looking for new foods to try. However, despite the forecast recovery in the economy, FSR will continue to grow slower than coffee & tea shops and QSR.

Coffee & tea shops are expected to see growth at a CAGR of 5.4% until 2021, creating a channel value that year of BRL 53.3 Billion. While the food and drink on offer is expected to hold mostly steady, healthy indulgence is expected to continue growing as a trend in the channel, helping to attract the younger, experimental segments and creating a point of differentiation from other limited-service channels.

Overall, the channel is set to grow at a CAGR of 4.0% until 2021. It is expected that rising disposable income and stability in the economy will help drive an increase in premium alcohol sales. It is also expected that the number of gastropubs will increase, improving the food offering in the channel.

The report Brazil - The Future of Foodservice to 2021, provides extensive insight and analysis of the Brazilian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following -

  • Overview of Brazil's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Brazil's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Brazil's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Brazilian population.
  • Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Finnish foodservice market.
Companies mentioned in this report: Anheuser-Busch InBev, Água Doce, Bob's, Bloomin' Brands, Brazil Fast Food Corp., Burger King, Doggis, Fran's Café, Grao Espresso, Habib's, Kirin Company, Madero, McDonald's, Nosso Bar, Outback Steakhouse, Pizza Hut, Rei Do Mate, Starbucks, Subway, Yoggi.

Scope
  • QSR benefitted from increased traffic during the recession, with consumers looking for cheap eats. Interestingly, American casual dining franchises also fared well between 2014 and 2016, as the wealthier consumers that these brands typically target remained largely unaffected by the recession.
  • Some QSR operators are beginning to position themselves as more upmarket, with price points, quality and atmosphere at a standard halfway between QSR and FSR. The channel is therefore expected to become more flexible, offering more varied experiences and appealing to a wider consumer demographic.
  • Value in pubs, clubs and bars is forecast to rise at a CAGR of 4.0% until 2021. Rising disposable incomes and a more stable economy will help drive an increase in premium alcohol sales. The number of gastropubs in the country is also likely to increase, improving the food offering in the channel.
Reasons to buy
  • Specific forecasts of the Brazilian foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Brazil's foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Profit sector value grows steadily in BRL but sees significant turn around in USD$
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Higher footfall helps QSR value growth accelerate until 2021
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator buyer product value BRL million (USD$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Resurgent middle class help to continue driving growth
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator buyer product value BRL million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table Benefitting from social visits, the coffee & tea shop channel continues to grow
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What?: Food and Drink Splits
      • Table Operator buyer product value BRL million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: Rei do Mate Case Study
    • Coffee & Tea Shops: What trends does the company target?
    • Coffee & Tea Shops: What does the company do to target these?
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table Average transactions to help push channel value higher despite low transaction and outlet growth
    • Pubs, Clubs & Bars: Key Players
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator buyer product value BRL million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Education to remain largest channel, while military and civil defense sees faster growth until 2021
  • Education
    • Education: Growth Dynamics & Drivers
      • Table Education historic and future value growth
    • Education: What Next?
  • Healthcare
    • Healthcare: Growth Dynamics & Drivers
      • Table Healthcare historic and future value growth
    • Healthcare: What Next?
      • Table Brazilian Population
  • Military and civil defense
    • Military and Civil Defense: Growth Dynamics & Drivers
      • Table Military and Civil Defense historic and future value growth
    • Military and Civil Defense: What Next?
  • Welfare and services
    • Welfare & Services: Growth Dynamics & Drivers
      • Table Welfare and services historic and future value growth
    • Welfare & Services: What Next?
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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