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Brazil Beer and Cider Market Insights 2017

Brazil Beer and Cider Market Insights 2017

Summary

GlobalData’s Brazil Beer and Cider Market Insights 2017 report provides a complete overview of the Brazil beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Brazil beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Brazil beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Overall decline for Beer in Brazil in 2016 as consumers continued to contend with a declining GDP
  • Market Context
    • GDP and population growth remained in decline as consumer confidence levels suffered from political uncertainty
    • All Commercial Beverages market predicted to return to growth in 2017
      • Table Brazil All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • The Alcoholic Drinks Market declined for a second year in a row
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Liters of pure alcohol
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Beer remained the dominant Alcoholic Drinks category, Cider volumes remained negligible
    • Mainstream price segment continued to decline but at a softer rate. The expanding Premium and Superpremium segments saw growth stabilize to single digits
    • Lager continued to hold the lions share of the beer market but experienced negative growth. The small flavored Beer segment expanded with double digit growth
    • The extremes of alcoholic strength, no alcohol and strong beer , enjoyed growth, squeezing the leading regular alcohol segment
    • Peripheral segments enjoyed growth for the most part. Leading segments, mainstream, regular strength and larger posted contractions
    • A-BInBev held a monopoly over the niche flavored beer segment
  • Brands and Private Label
    • All three top brands in the leading mainstream segment posted a decline
    • A negative performance from the top three larger and dark beer brands
    • All three leading no alcohol beer brands enjoyed healthy growth
    • The brand profile of national and international beer remained unchanged in 2016
    • No major movements across the brand profile of the beer market in Brazil seen in 2016
    • Beer Private Label Penetration
  • Market Share by Brewer
    • Market leader Ambev further strengthened its dominant position
    • Heineken was the only top five local operator to post growth
  • Packaging Trends
    • Metal cans saw increased demand, threatening the leading position of glass
    • Packaging innovation from key international brand Heineken
  • Channel and Pricing Trends
    • Value grew whilst volume fell across on and off-premise channels
    • Beer Price Segment by Volume
    • Prices increased once again as the economic situation in Brazil remained uncertain
    • Trend towards at home consumption continued to grow in 2016
  • Marketing and Innovation
    • Women recognized as beer drinkers in new campaign from Skol. Product innovation limited in difficult market circumstances
  • Outlook
    • Outlook for the beer market expected to remain closely linked to GDP
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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