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Best Practices in Retail: In-Store Wi-Fi - Bridging Online and Offline Customer Experience

Best Practices in Retail: In-Store Wi-Fi - Bridging Online and Offline Customer Experience


Best Practices in Retail: In-Store Wi-Fi, report discusses how different retailers can benefit from Wi-Fi and the challenges they face, with advice provided for IT vendors. Retailers are increasingly adopting Wi-Fi technology as part of their omnichannel strategies, and consumers are already expecting free, easy-to-use and reliable Wi-Fi as a standard. The report also analyzes multiple best practice approaches as a guidance for vendors and retailers.

In-store Wi-Fi networks are increasingly deployed by retailers in order to bring the digital experience to physical stores. Beyond offering shoppers free Internet access, Wi-Fi is also deployed to support communication between staff and various IoT devices. It also opens up opportunities for retailers to offer various services through mobile apps that can generate additional revenue.


  • In-store Wi-Fi has emerged as a compelling solution for bringing the digital experience to physical stores, which also allows for collecting data about customer behaviour that can be used to tailor offerings to their preferences
  • Integrating Wi-Fi with analytical tools such as web and location-based analytics, CRM and other technologies can provide more extensive and accurate insights, and help retailers to refine their store design and marketing strategies
  • Many retailers are hesitant in installing Wi-Fi in their stores due to budget constraints and potential trust issues relating to data protection and security
Reasons to buy
  • Get a detailed understanding of the usage and importance of in-store Wi-Fi solutions in retail. This report can help you pitch solutions to retailers that include Wi-Fi technology and to gain insight into retailers' priorities and challenges.

1. Key findings 3
2. Case Study: In-store Wi-Fi, Reshaping the Future of Retail 5
2.1. Starbucks 5
2.2. Tesco F&F Clothing 5
2.3. Designer Group (DG) 6
2.4. Riviera Shopping Center 7
2.5. Forever New 7
2.6. Burger King 8
3. Advice for IT Vendors 9
4. Appendix 11
4.1. Further reading 11
4.2. Contact the authors 11
4.2.1. Contact Us 12

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