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Belgium - The Future of Foodservice to 2021

Belgium - The Future of Foodservice to 2021

Summary

Belgium is the 25th largest economy in the world, with a nominal GDP of over USD$ 460 Billion, growing by approximately 1.6% in 2016. Government debt is high, at roughly 106% of GDP, with a budget deficit of 2.7% of GDP. In 2016, unemployment was reasonably high at 8.0%, and inflation stood at 1.8%. The country is divided into three regions, Flanders, Wallonia and Brussels. Although Wallonia was once the most prosperous region, having reaped the benefits of industrialization, Flanders now accounts for just under 60% of Belgium's GDP, houses most of the country’s industries, and has the lowest rates of unemployment, by a considerable margin.

QSR channel in Belgium represents a relatively small market share compared to those found in other countries. In 2016, its total sales value was approximately EUR 1.3 Billion, and it accounted for 8.0% of the total revenue generated in the foodservice profit sector. The channel’s sales value increased at a CAGR of 3.0% between 2014 and 2016, and is forecast a marginally accelerated CAGR of 3.2% during 2016-2021. Although just 31.0% of QSR outlets are owned by chain operators, they generate 56.4% of the channel revenue. Panos is the largest QSR operator by a substantial margin, representing 18.4% of the channel’s value.

At a market valuation of just under EUR 6.0 Billion in 2016, the FSR channel is the largest foodservice channel by sales value, accounting for 36.1% of the overall revenue generated within the profit sector. Between 2014 and 2016, FSR experienced the joint-fastest value growth across the profit sector, with sales value increasing at a CAGR of 3.4%. It is forecast an accelerated CAGR of 3.8% during 2016-2021, which would make it the fastest growing channel.

FSR channel is highly fragmented. Just 4.1% of outlets are owned by chain operators, but they over-trade relative to this, generating 11.7% of the channel’s sales value. Over the next five years, revenue growth of chain operators is forecast to be markedly stronger than that of independents.

The report Belgium - The Future of Foodservice to 2021 provides extensive insight and analysis of the Belgian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following -

  • Overview of Belgium's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Belgium's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth Dynamics: In-depth data and forecasts of three key channels (QSR, FSR and Pubs, Clubs and Bars) within Belgium's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Belgian population.
  • Key Players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Belgian foodservice market.
Companies mentioned in this report: Panos, McDonald's, Quick, Deliway, Point Chaud, Delirium.

Scope
  • The FSR channel is highly fragmented; just 4.1% of outlets are owned by chain operators, but they over-trade relative to this. Over the next five years, revenue growth of chain operators is forecast to be markedly stronger than that of independents. The FSR channel will be the greatest beneficiary of the paradigm shift towards takeaway transactions. The advent of delivery service apps will mean that consumers no longer need to compromise between convenience and the quality of their meal.
  • A trend towards greater health consciousness is growing worldwide, and surveys highlighted large portions of Belgian consumers finding difficulty in eating healthily when out. This indicates there are growth opportunities to be found in offering ‘healthy indulgent’ options, a foodservice trend which has achieved great success in mature foodservice markets such as the US and UK.
  • Belgium is a producer of world-renowned beer. While alcohol consumption among Belgian consumers has been steadily decreasing since the start of the millennium, tourism has been steadily increasing. As a consequence, the greatest growth opportunities for the pub, club and bar channel will be concentrated to tourism hot spots.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Belgium's foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Profit sector value increase primarily fuelled by transaction growth
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Increasing transactions will be the main driver of value growth
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator Buying Price (OBP) value EUR million (USD$ million)
    • QSR: Where?
    • QSR: Where: Panos Case Study
    • QSR: Where: Panos: Trends Targeted
    • QSR: Where: Panos: How
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table FSR value growth will continue to be primarily driven by a rising number of transactions
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator Buying Price value EUR million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Pubs, clubs, and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table This channel is the second most valuable and is forecast to grow the second fastest in future
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator Buying Price value EUR million (USD$ million)
    • Pubs, Clubs & Bars: What?: Delirium Case Study
    • Pubs, Clubs & Bars: What?: Delirium: Trends Targeted
    • Pubs, Clubs & Bars: What?: Delirium: How
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Education dominates Belgium's foodservice cost sector
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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