The baby food market in Vietnam has been growing rapidly over the last few years. Higher incomes, particularly in urban areas, greater product diversity and better retail distribution boosted the growth of this market. In 2015, sales of milks accounted for 84%, cereals and dried meals for a further 13.2%, with wet meals, drinks and snacks making up the remaining 2.7%. Growth in both value and volume terms has been strong in all three major sectors. As the economy is predicted to experience healthy growth, leading to higher disposable incomes, the sales of baby food are expected to grow by 76% at current prices, equivalent to real value growth of 40% and total volume sales by 35.5% by 2021.
“Baby Food in Vietnam” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnam market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Consumption of baby food in Vietnam has increased by 48.8% since 2009. Market value reached 144.4% more than in 2009, and equivalent to growth of 54.1% at constant prices.
Consumption levels remain higher in the two main urban centers, Hanoi and Ho Chi Minh City, than in other smaller cities or the rural parts of the country.
Milks constitute the bulk of the market and high volume growth is registered in cereals and dry meals.
Growing-up milk constitutes the largest part of the milks sector.
Vinamilk is the only one significant domestic supplier of baby food.
Sales remain dominated by four companies, which together accounted for 83% of sales value in 2015.
Reasons to buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.