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The Baby Food Sector in Sweden, 2019

The Baby Food Sector in Sweden, 2019

Summary

The Baby Food Sector in Sweden, 2019, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Swedish market.

Swedish consumers had been moving steadily towards convenience since the early 1980s. However, since the early 1990s, this trend has been tempered by increasing concern over food quality and methods of production. There is an indication of the growing interest in organic food that has resulted in manufacturers focusing on making their food as natural as possible. Semper changed all of its baby formula and porridge recipes, replacing palm oil, a controversial ingredient, with milk fat, which it claims has positive qualities. It has also launched drinks that it advertises as “naturally good” alongside its traditional fruit drinks.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Innovation has been highest in the meals category, while a general trend towards organic food in Sweden has boosted sales of organic baby food in all categories.
  • All baby milks in Sweden are now gluten-free. Semper has reformulated its milks and replaced palm oil with milk fat.
  • Mainstream powder products are sold in boxes, although a few special dietary products are sold in cans. All ready-to-drink products are sold in aseptic cartons. Liquid milks are predominantly sold in cartons.
  • Cereals are mainly sold in boxes. Liquid välling is sold in aseptic cartons.
  • Both sweet and savory meals are well developed, although sales of savory varieties heavily outweigh those of sweet varieties. Organic meals have had a growing impact on the Swedish market.
  • Drinks are principally fruit-based, with apple, pear, and orange prominent. All drinks are ready-to-drink, rather than powdered or sold as concentrates for dilution at home. Drinks are generally targeted at younger babies, aged between four and six months.
  • Drinks have traditionally been sold in glass jars, although there has recently been an increase in the number of cartons available.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background
Birth: Live Birth Rates
Live Births by Region
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Sector Overview
Sector Overview
Manufacturers Shares
Category Analysis
Milks
Cereals
Meals
Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company Profiles
Semper AB (Hero)
Nestlé Sverige AB
Hipp Gmbh& Co Vertrieb KG
Other Manufacturer
Distribution
Baby Food Retailing
Economic background
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2008-
Table 2: Live Births by Region, 2012-
Table 3: Births by Age of Mother, 2012-
Table 4: Number of Women of Childbearing Age by Age Group, 2012 &
Table 5: Female Employment Trends, 2012-
Table 6: Paid Employment Among Mothers, According to Age of Youngest Child,
Table 7: Working Mothers by Age & Number of Children & Working Hours,
Table 8: Overall Breastfeeding Trends, 1986-
Table 9: Partial & Exclusive Breastfeeding Trends, %, 2010-
Table 10: Breastfeeding by Region,
Table 11: Sector Size, 2018, & Growth Rates, 2012-
Table 12: Baby Food: Manufacturer Share Trends, % Value, 2012-
Table 13: Baby Food: Manufacturer Shares by Category, %,
Table 14: Baby Milks: Category Size,
Table 15: Baby Milks: Category Growth, % 2012-
Table 16: Powdered Baby Milks: Brand Price Analysis,
Table 17: Ready-to-Drink Baby Milks: Brand Price Analysis,
Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-
Table 19: Baby Cereals: Category Size,
Table 20: Baby Cereals: Category Growth, % 2012-
Table 21: Baby Cereals: Breakdown of Sales, Value, 2012-
Table 22: Baby Cereals: Brand Price Positioning,
Table 23: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2012-
Table 24: Välling: Manufacturer Shares, Value & Volume, %, 2012-
Table 25: Other Cereals: Manufacturer Shares, Value & Volume, %, 2012-
Table 26: Baby Meals: Category Size,
Table 27: Baby Meals: Category Growth, % 2012-
Table 28: Baby Meals: Sales by Segment, % Value, 2012-
Table 29: Baby Meals: Brand Positioning Analysis,
Table 30: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-
Table 31: Baby Drinks: Category Size,
Table 32: Baby Drinks: Category Growth, % 2012-
Table 33: Baby Drinks: Brand Positioning Analysis,
Table 34: Drinks: Manufacturer Shares, Value & Volume, %, 2012-
Table 35: Finger Foods: Brand Price Positioning Analysis,
Table 36: Economic Indicators, 2012-
Table 37: Key Macro-Economic Forecasts, 2018-
Table 38: Birth & Population Projections, 2012-
Table 39: Baby Population, Number of Babies, 2008-
Table 40: Baby Food: Market Value, Current Prices, 2012-
Table 41: Baby Food: Market Value, Constant Prices, 2012-
Table 42: Baby Food: Market Value, US$ Million, 2012-
Table 43: Baby Food: Market Volume, Tons, 2012-
Table 44: Baby Food: Per Capita Expenditure, Current Prices, 2012-
Table 45: Baby Food: Per Capita Expenditure, Constant Prices, 2012-
Table 46: Baby Food: Per Capita Expenditure, US$ Dollars, 2012-
Table 47: Baby Food: Per Capita Consumption, Grams, 2012-
Table 48: Baby Milks: Market Segmentation, Value & Volume, 2012-
Table 49: Baby Milks - Powder: Brand Price Analysis,
Table 50: Baby Milks - Ready-to-Drink: Brand Price Analysis,
Table 51: Imports of Baby Food by Type, Volume & Value, 2012-
Table 52: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2015-
Table 53: Imports of Other Baby Food by Country of Origin, Volume & Value, 2015-
Table 54: Exports of Baby Food by Type, Volume & Value, 2012-
Table 55: Exports of Milks & Cereals by Country of Destination, Volume & Value, 2015-
Table 56: Exports of Other Baby Food by Country of Destination, Volume & Value, 2015-
Table 57: Baby Food: Market Value Forecasts, Current Prices, 2018-
Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2018-
Table 59: Baby Food: Market Value Forecasts, US$ Million, 2018-
Table 60: Baby Food: Market Volume Forecasts, Tons, 2018-
Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2018-
Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2018-
Table 63: Baby Food: Per Capita Expenditure, US$ Dollars, 2018-
Table 64: Baby Food: Per Capita Consumption, Grams, 2018-
List of Figures
Figure 1: Baby Food: Sector Size, 2012-2018
Figure 2: Baby Food: Per Capita, 2012-2018
Figure 3: Baby Food: Sector Segmentation, 2018
Figure 4: Baby Food: Manufacturer Shares, Value, 2018
Figure 5: Baby Food: Manufacturer Shares, Volume %, 2018
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2018
Figure 7: Baby Milks: Category Trends, 2012-2018
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2018
Figure 10: Baby Cereals: Category Trends, 2012-2018
Figure 11: Baby Cereals: Per Capita Expenditure & Consumption, 2012-2018
Figure 12: Baby Meals: Category Trends, 2012-2018
Figure 13: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018
Figure 14: Drinks: Category Trends, 2012-2018
Figure 15: Drinks: Per Capita Expenditure & Consumption, 2012-2018
Figure 16: Baby Food: Sector Size, 2018-2024
Figure 17: Baby Food: Per Capita, 2018-2024
Figure 18: Baby Food: Sector Segmentation, 2024

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