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The Baby Food Sector in Saudi Arabia, 2018

The Baby Food Sector in Saudi Arabia, 2018

Summary

The Baby Food Sector in Saudi Arabia, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Saudi Arabia market.

Saudi Arabia has a youthful population: couples traditionally marry young and then have large families. As a result, the population has risen steadily, although the birth rate has fallen in recent years. Living standards are high. Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy. This will be encouraged by retail developments, positive consumer attitudes towards baby food and growing participation of women in the workforce.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • In 2014, price controls were introduced for all stage one to three milks, although specialist milks continue to enjoy free pricing. Since the introduction of price controls, retail growth has slowed.
  • Following the introduction of price controls in mid 2014, the majority of brands are now retailing at the equivalent of between SR70 and SR72.5 per kg, depending on the size of the container.
  • The vast majority of cereals are targeted at babies aged from six months old, although a growing number are marketed as suitable for babies from four or five months old, and a few products for older babies (from eight or 12 months old) are also available.
  • Drinks (teas and juices) form the bulk of the other baby food category, representing around 60% of the total in both volume and value.
  • Teas were traditionally the larger segment, but since 2011, juices have been rising more rapidly than teas in terms of value. Teas are packaged in cans and tubs.
  • Finger foods are also sold in Saudi Arabia, with a 41.4% share of value in 2017. Finger foods are mainly packed in boxes, although stand-up pouches are increasingly popular.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals
Meals
Others
Production and trade
Production
Imports
Company profiles
Nestlé Saudi Arabia LLC
Abbott SA Nutritionals & Pharmaceuticals
Danone Baby Nutrition Middle East & Africa
Hero
Heinz
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Deliveries in Ministry of Health & Private Hospitals, by Region, 2016
Table 3: Monthly Household Expenditure, 2013
Table 4: Age of Saudi Mothers at Birth of Baby, 2000 & 2007
Table 5: Number of Women of Childbearing Age by Age Group, 2017
Table 6: Women in the Workforce, 2012-2016
Table 7: Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003
Table 8: Breastfeeding Rates by Type & Age of Baby, 2008/2009
Table 9: Breastfeeding Rates by Age of Baby & Socio-Demographic Characteristics of Mother, 2008/2009
Table 10: Breastfeeding Rates up to Six Months, by Region, 2016
Table 11: Average Duration of Breastfeeding, 1987-2011
Table 12: Introduction of Solid Food by Age of Baby, 2002-2003
Table 13: Sector Size, 2017, & Growth Rates, 2011-2017
Table 14: Baby Food: Manufacturer Market Shares, Value & Volume Trends, 2011-2017
Table 15: Baby Food: Manufacturer Shares by Sector, Value & Volume, %, 2017
Table 16: Baby Milks: Category Size, 2017
Table 17: Baby Milks: Category Growth, % 2011-2017
Table 18: Baby Milks: Facings by Pack Size, 2017
Table 19: Retail Price Trends of Nestlé’s Nido and Abbott’s Similac, 2011-2017
Table 20: Baby Milk Powder: Brand Price Positioning Analysis, 2017
Table 21: Baby Milks: Manufacturer Shares, Value %, 2011-2017
Table 22: Baby Cereals: Category Size, 2017
Table 23: Baby Cereals: Category Growth, % 2011-2017
Table 24: Baby Cereals: Facings by Pack Size, 2017
Table 25: Baby Cereals: Price Positioning, 2017
Table 26: Baby Cereals: Manufacturer Shares, Value and Volume, %, 2011-2017
Table 27: Baby Meals: Category Size, 2017
Table 28: Baby Meals: Category Growth, % 2011-2017
Table 29: Baby Meals: Brand Price Positioning Analysis, 2017
Table 30: Baby Meals: Facings by Pack Type, 2017
Table 31: Baby Meals: Facings by Pack Type, 2017
Table 32: Baby Meals: Manufacturer Shares, Value and Volume, %, 2011-2017
Table 33: Manufacturers offering Pouches
Table 34: Other Baby Food: Category Size, 2017
Table 35: Other Baby Food: Category Growth, % 2011-2017
Table 36: Other Baby Food: Sector Segmentation, Value & Volume, 2011-2017
Table 37: Baby Drinks: Price Positioning, 2017
Table 38: Finger Foods: Price Positioning, 2017
Table 39: Baby Drinks: Facings by Pack Type, 2017
Table 40: Baby Drinks: Facings by Pack Size, 2017
Table 41: Finger Foods: Facings by Pack Type, 2017
Table 42: Finger Foods : Facings by Pack Size, 2017
Table 43: Other Baby Food: Manufacturer Shares, Value and Volume, %, 2011-2017
Table 44: Baby Teas: Manufacturer Market Shares, Value and Volume, %, 2011-2017
Table 45: Baby Juices: Manufacturer Market Shares, Value and Volume, %, 2011-2017
Table 46: Finger Foods: Manufacturer Market Shares, Volume and Value, 2011-2017
Table 47: Baby Food: Sales by Outlet Type, 2011-2017
Table 48: Saudi Arabia: Key Macro-Economic Indicators, 2011-2018
Table 49: Key Macroeconomic Forecasts, 2017-2023
Table 50: Birth & Population Projections, 2011-2023
Table 51: Baby Population, Number of Babies ’000, 2007-2023
Table 52: Baby Food: Market Value, Current Prices, 2011-2017
Table 53: Baby Food: Market Value, Constant Prices, 2011-2017
Table 54: Baby Food: Market Value, US$ Million, 2011-2017
Table 55: Baby Food: Market Volume, Tons, 2011-2017
Table 56: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 57: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 58: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 59: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 60: Baby Milks: Category Trends, 2011-2017
Table 61: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 62: Baby Milks: Brand Price Analysis, 2017
Table 63: Baby Cereals: Category Trends, 2011-2017
Table 64: Baby Meals: Category Trends, 2011-2017
Table 65: Baby Drinks: Category Trends, 2011-2017
Table 66: Imports of Baby Milks & Cereals, 2010-2016
Table 67: Imports of Baby Milks & Cereals by Country of Origin, %, 2014-2016
Table 68: Imports of Other Baby Food, Volume, 2011-2016
Table 69: Imports of Other Baby Food, Value, 2011-2016
Table 70: Exports of Baby Milks & Cereals, 2011-2016
Table 71: Exports of Other Baby Food, Volume, 2011-2016
Table 72: Exports of Other Baby Food, Value, 2011-2016
Table 73: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 75: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 76: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 77: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 78: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 79: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 80: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 81: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals : Category Trends, 2011-2017
Figure 12: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals : Category Trends, 2011-2017
Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Other Baby Food: Category Trends, 2011-2017
Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Baby Food: Sector Size, 2017-2023
Figure 18: Baby Food: Per Capita, 2017-2023
Figure 19: Baby Food: Sector Segmentation, 2023

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