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The Baby Food Sector in Peru, 2018

The Baby Food Sector in Peru, 2018

Summary

The Baby Food Sector in Peru, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Peruvian market.

Poverty levels remain high in Peru, despite recent economic progress, and this has had a direct impact on consumption trends in the baby food sector. In particular, demand is low in rural areas, where incomes are lower. Most baby food is bought by consumers living in urban areas, primarily in the capital Lima, or along the coast, and the majority of these consumers belong to the wealthier classes. The market remains small, with only a minority of parents able to afford commercial baby food, although it has expanded significantly over the last few years. In comparison with historical trends and with other South American countries, inflation in Peru has remained relatively low. In 2018, it is expected to fall to below 2%. Real GDP growth has slowed since the booming 2011-2013 period, but remains positive. Peru has a business-friendly environment, and is concentrating on measures to boost output.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Use of infant formula has risen for nearly all age groups since 2004/06, with very high increases for older babies.
  • Infant formula is gradually replacing the use of other milks, such as cow’s milk and other milk powder. By 2016, usage of infant formula had risen to 15.2%, while the use of other types of milk had dropped to 33.6%.
  • In the milk powdered segment cans being prominent pack format dominates, although a few other pack formats like boxes and tubs are also available.
  • The baby drinks category has been of very minor importance in the Peruvian baby food market for several years, and the range of products on offered to consumers has been very limited.
  • Most baby food sales are channelled through supermarkets and hypermarkets, reflecting the fact that these products are purchased primarily by upper-income groups in the capital city.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals
Meals
Production and trade
Production
Imports
Exports
Company profiles
Mead Johnson Nutrition (Peru) SRL
Nestlé Peru SA
Abbott Laboratories SA
Lypack
Alimentos Heinz del Peru SA
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Number of Births by Region, 2011-2015
Table 3: Poverty Levels by Location, %, 2010-2016
Table 4: Monthly Real Average Income by Region, S/. per Person, 2010-2015
Table 5: Live Births by Age of Mother, 2010 & 2011
Table 6: Number of Women of Childbearing Age, by Age Group, 2011 & 2017
Table 7: Number of Working Women, 2011-2017
Table 8: Female Economic Activity Trends by Age 2011-2015
Table 9: Breastfeeding Initiation by Socio-Demographic Factors, 2000-2016
Table 10: Levels of Exclusive Breastfeeding & Supplementation, 2016
Table 11: Mothers Using Infant Formula in Previous 24 Hours, by Age of Baby, 2004-2016
Table 12: Use of Infant Formula & Other Milk, 2010, 2014 & 2016
Table 13: Duration of Breastfeeding by Socio-Demographic Factor, 2007-2016
Table 14: Breastfeeding Duration by Wealth Quintile, 2004-2016
Table 15: Sector Size, 2017, & Growth Rates, 2011-2017
Table 16: Baby Food: Manufacturer Share, Value & Volume %, 2011-2017
Table 17: Baby Food: Manufacturer Shares by Category, Value & Volume %, 2017
Table 18: Baby Milks: Category Size, 2017
Table 19: Baby Milks: Category Growth, % 2011-2017
Table 20: Powdered Baby Milks: Facings by Pack Type, 2017
Table 21: Powdered Baby Milks: Facings by Pack Size, 2017
Table 22: Baby Milks: Brand Price Positioning Analysis, 2017
Table 23: Baby Milks: Manufacturer Shares, % Value, 2011-2017
Table 24: Baby Milks: Manufacturer Shares, % Volume , 2011-2017
Table 25: Baby Cereals: Category Size, 2017
Table 26: Baby Cereals: Category Growth, % 2011-2017
Table 27: Baby Cereals: Facings by Pack Size, 2017
Table 28: Baby Cereals: Facings by Pack Type, 2017
Table 29: Baby Cereals: Price Positioning, 2017
Table 30: Baby Cereals: Manufacturer Shares, Value %, 2011-2017
Table 31: Baby Cereals: Manufacturer Shares, Volume %, 2011-2017
Table 32: Baby Meals: Category Size, 2017
Table 33: Baby Meals: Category Growth, % 2011-2017
Table 34: Baby Meals: Sales by Type, % Volume, 2011-2017
Table 35: Baby Meals: Facings by Pack Size, 2017
Table 36: Baby Meals: Facings by Pack Type, 2017
Table 37: Baby Meals: Price Positioning, 2017
Table 38: Baby Meals: Manufacturer Shares, Value %, 2011-2017
Table 39: Baby Meals: Manufacturer Shares, Volume %, 2011-2017
Table 40: Baby Food: Sales by Outlet Type, 2011-2017
Table 41: Baby Food: Sales by Outlet Type, % Value, 2017
Table 42: Baby Milk Sales via Pharmacies, by Region, 2010
Table 43: Peru: Key Macroeconomic Indicators, 2011-2018
Table 44: Key Macroeconomic Forecasts, 2017-2023
Table 45: Birth & Population Projections, 2011-2023
Table 46: Baby Population, Number of Babies, 2007-2023
Table 47: Number of Women of Childbearing Age, by Age Group, 2011-2021
Table 48: Baby Food: Market Value, Current Prices, 2011-2017
Table 49: Baby Food: Market Value, Constant Prices, 2011-2017
Table 50: Baby Food: Market Value, US$ Million, 2011-2017
Table 51: Baby Food: Market Volume, Tons, 2011-2017
Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 54: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 55: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 56: Baby Milks: Category Trends, 2011-2017
Table 57: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 58: Baby Milks - Powder: Brand Price Analysis, 2017
Table 59: Baby Milks - Liquid: Brand Price Analysis, 2017
Table 60: Baby Cereals: Category Trends, 2011-2017
Table 61: Baby Meals: Category Trends, 2011-2017
Table 62: Baby Milks & Cereals: Import Trends, 2011-2016
Table 63: Baby Milks & Cereals: Imports by Country of Origin, 2014-2016
Table 64: Baby Meals & Others: Import Trends, 2011-2016
Table 65: Baby Meals & Others: Imports by Country of Origin, 2014-2016
Table 66: Baby Milks & Cereals: Export Trends, 2011-2016
Table 67: Baby Meals & Others: Export Trends, 2010-2016
Table 68: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 69: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 70: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 71: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 72: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 73: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 74: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 75: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 76: Baby Food: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Cereals : Category Trends, 2011-2017
Figure 11: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017
Figure 12: Baby Meals : Category Trends, 2011-2017
Figure 13: Baby Meals : Per Capita Expenditure & Consumption, 2011-2017
Figure 14: Baby Food: Sector Size, 2017-2023
Figure 15: Baby Food: Per Capita, 2017-2023
Figure 16: Baby Food: Sector Segmentation, 2023

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