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The Baby Food Sector in Malaysia, 2018

The Baby Food Sector in Malaysia, 2018

Summary

The Baby Food Sector in Malaysia, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Malaysian market.

The population is multicultural and multi-ethnic and domestic food manufacturers take this into account; just over 60% of the Malaysian population is Muslim (61.3% in 2010) and the majority of domestically produced foods are halal in nature. There is a growing market for convenience foods and an increasing number of working women who might be the ideal consumer base for prepared baby meals, in fact the great bulk of baby food sales are of milks, with dehydrated cereals a growing, but much smaller category.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Despite government encouragement, breastfeeding rates in Malaysia remain low. The mothers of older babies thus offer a huge potential market for follow-on and growing-up baby milks and have been targeted accordingly by manufacturers.
  • Growing-up milk has been the major growth area, and now accounts for over half of market value and 62% of volume. As it is relatively unaffected by increased levels of breastfeeding.
  • Usage of baby meals is confined to the more prosperous sections of the urban population, with few meals stocked by retailers outside the major conurbations. Per capita levels for baby meals remain marginal.
  • Meals will be the best performing sector in volume terms, with consumption rising by 36% over the forecast period, although the market will remain extremely small by international standards.
  • The Other baby food category continues to consist mainly of rusks and baby biscuits. Rusks continue to be popular and are marketed in plain and in fruit-flavored varieties, with rusks for teething infants.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background
Birth
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals
Others Baby Foods
Production and trade
Production
Imports
Exports
Company profiles
Danone Dumex (Malaysia) Sdn Bhd
Nestlé (Malaysia) Bhd
Dutch Lady Milk Industries Bhd (FrieslandCampina)
Mead Johnson Nutrition (Malaysia) Sdn Bhd
Fonterra Brands Malaysia Sdn Bhd
Heinz Malaysia
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Live Births by State, 2012, 2015 & 2016
Table 3: Live Births by Ethnic Group, 2012, 2015 & 2016
Table 4: Mean Monthly Household Income by Income Group & Ethnic Group, 2012, 2014, 2016
Table 5: Number of Women of Childbearing Age by Age Group, 2017
Table 6: Live Births by Age Group of Mother, 2012, 2015 & 2016
Table 7: Female Employment Trends, 2011-2017
Table 8: Female Employment by Age, 2013, 2015 & 2016
Table 9: Breastfeeding Habits, 2006
Table 10: Sector Size, 2017 & Growth Rates, 2011-2017
Table 11: Baby Food: Manufacturer Shares, Value %, 2012-2017
Table 12: Baby Food: Manufacturer Shares by Sector, %, 2017
Table 13: Baby Milks: Category Size, 2017
Table 14: Baby Milks: Category Growth, % 2011-2017
Table 15: Baby Milks: Brand Price Positioning Analysis, 2017
Table 16: Baby Milks: Facings Allocation by Type of Packaging
Table 17: Baby Milks: Facings Allocation by Pack Size
Table 18: Baby Milks: Manufacturer Shares, % Value & Volume , 2012-2017
Table 19: Baby Cereals & Dry Meals : Category Size, 2017
Table 20: Baby Cereals & Dry Meals : Category Growth, % 2011-2017
Table 21: Baby Cereals: Price Positioning, 2017
Table 22: Baby Cereals: Facings Allocation by Type of Packaging
Table 23: Baby Cereals: Facings Allocation by Pack Size
Table 24: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017
Table 25: Baby Meals: Category Size, 2017
Table 26: Baby Meals: Category Growth, % 2011-2017
Table 27: Baby Meals: Segmentation by Type, 2012-2017
Table 28: Baby Meals: Price Positioning, 2017
Table 29: Baby Meals: Facings Allocation by Type of Packaging
Table 30: Baby Meals: Facings Allocation by Pack Size
Table 31: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 32: Other Baby Food: Category Size, 2017
Table 33: Other Baby Food: Category Growth, % 2011-2017
Table 34: Finger Foods: Price Positioning, 2017
Table 35: Finger Foods: Facings Allocation by Type of Packaging
Table 36: Finger Foods: Facings Allocation by Pack Size
Table 37: Finger Food, Manufacturer Shares, Value, 2012-2017
Table 38: Baby Food: Sales by Outlet Type, % Volume, 2012-2017
Table 39: Key Macro-Economic Indicators, 2011-2018
Table 40: Key Macroeconomic Forecasts, 2017-2023
Table 41: Birth & Population Projections, 2011-2023
Table 42: Baby Population, Number of Babies ’000, 2007-2023
Table 43: Population by Religion & State, 2010
Table 44: Population by Ethnic Group, Age Structure & State, 2017
Table 45: Baby Food: Market Value, Current Prices, 2011-2017
Table 46: Baby Food: Market Value, Constant Prices, 2011-2017
Table 47: Baby Food: Market Value, US$ Million, 2011-2017
Table 48: Baby Food: Market Volume, Tons, 2011-2017
Table 49: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 50: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 51: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 52: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 53: Baby Milks: Category Trends, 2011-2017
Table 54: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 55: Baby Milks - Powder: Brand Price Analysis, 2017
Table 56: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 57: Baby Meals: Category Trends, 2011-2017
Table 58: Other Baby Food: Category Trends, 2011-2017
Table 59: Imports of Baby Food by Category, Tons, 2012-2017
Table 60: Imports of Baby Food by Category, Value (US$ ’000), 2012-2017
Table 61: Baby Milks & Cereals: Trends in Imports, 2012-2017
Table 62: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017
Table 63: Other Baby Food: Trends in Imports, 2012-2017
Table 64: Other Baby Food: Imports by Type, Volume & Value, 2012-2017
Table 65: Other Baby Food: Imports by Country of Origin, 2015-2017
Table 66: Exports of Baby Food by Category, Tons, 2012-2017
Table 67: Exports of Baby Food by Category, Value (US$ ’000), 2012-2017
Table 68: Baby Milks & Cereals: Trends in Exports, 2012-2017
Table 69: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017
Table 70: Other Baby Food: Trends in Exports, 2012-2017
Table 71: Other Baby Food: Exports by Type, Volume & Value, 2012-2017
Table 72: Other Baby Food: Exports to Country Destination, 2015-2017
Table 73: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 75: Baby Food: Market Value Forecasts, US$ Dollars , 2017-2023
Table 76: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 77: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 78: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 79: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 80: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 81: Baby Food: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals: Category Trends, 2011-2017
Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Other Baby Food: Category Trends, 2011-2017
Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Baby Food: Sector Size, 2017-2023
Figure 18: Baby Food: Per Capita, 2017-2023
Figure 19: Baby Food: Sector Segmentation, 2023

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