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The Baby Food Sector in Ireland, 2018

The Baby Food Sector in Ireland, 2018

Summary

The Baby Food Sector in Ireland, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Irish market.

The majority of mothers in Ireland use formula milks from birth or introduce formula milk by the second or third month, meaning that demand for first-stage and follow-on milks is very strong. The infant formula market has been strengthened by the high proportion of women aged 20-45 years of age who are in employment. Parents demand a greater diversity of baby foods to fit in with the ever-expanding choice available in adult foods. Manufacturers are providing more and more choices of milks and foods which claim to be organic.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Retail sales of baby food have fallen by 11% and volumes by 20% due to price competition.
  • Expenditure per capita rose by 4%, due mainly to significant unit price rises for wet meals and finger foods.
  • Consumption of baby milk has continued to decline due to lower per capita consumption rates as a result of drops in consumer spending.
  • The Irish market was traditionally characterised by a large dry meals category, but demand suffered from their relative lack of variety and convenience and, by 2017, wet meals accounted for the vast majority of baby meals.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Sector Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals & Others
Production and trade
Production
Imports
Exports
Company profiles
Danone Baby Nutrition
Nestlé (Ireland) Ltd
HJ Heinz Company Ireland Ltd
Hipp UK Ltd
Ella's Kitchen (Hain Celestial
Valeo Foods
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Live Births by Area, 2009-2016
Table 3: Number of Women of Childbearing Age by Age Group, 2010, 2016 & 2017
Table 4: Average Age of Mother by Marital Status, Years, 2005-2015
Table 5: Births by Age of Mother, 2011 & 2017
Table 6: Female Employment Trends, 2011-2017
Table 7: Mothers Breastfeeding on Discharge from Hospital, 1999-2015
Table 8: Breastfeeding at First Two Nurse Visits, 2014-2016
Table 9: Breastfeeding Rates in Three Health Boards, 1999
Table 10: Sector Size, 2017, & Growth Rates, 2011-2017
Table 11: Baby Food: Manufacturer Shares, Value & Volume %, 2012-2017
Table 12: Baby Food: Manufacturer Shares by Sector, %, 2017
Table 13: Baby Milks: Category Size, 2017
Table 14: Baby Milks: Category Growth, % 2011-2017
Table 15: Baby Milks: Segmentation - Powder & Liquid, Volume, 2010-2017
Table 16: Powdered Baby Milks: Brand Price Positioning Analysis, 2018
Table 17: Liquid Baby Milks: Brand Price Positioning Analysis, 2018
Table 18: Baby Milks: Manufacturer Shares, Value, %, 2011-2017
Table 19: Baby Milks: Market Shares by Volume, %, 2012-2017
Table 20: Baby Cereals: Category Size, 2017
Table 21: Baby Cereals: Category Growth, % 2011-2017
Table 22: Cereals & Dry Meals: Price Positioning, 2018
Table 23: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2010-2017
Table 24: Baby Meals: Category Size, 2017
Table 25: Baby Meals: Category Growth, % 2011-2017
Table 26: Wet Meals: Price Positioning, 2018
Table 27: Baby Wet Meals, Sales by Type, Value, 2011-2017
Table 28: Baby Wet Meals: Market Shares, Value , 2010-2017
Table 29: Baby Drinks: Category Size, 2017
Table 30: Baby Drinks: Category Growth, % 2011-2017
Table 31: Baby Drinks: Price Positioning, 2018
Table 32: Baby Drinks: Market Shares, Value & Volume, %, 2010-2017
Table 33: Baby Finger Foods: Category Size, 2017
Table 34: Baby Finger Foods: Category Growth, % 2011-2017
Table 35: Finger Foods: Price Positioning, 2018
Table 36: Finger Foods: Manufacturer Shares, Value & Volume, %, 2010-2017
Table 37: Retail Sales of Baby Food by Type of Outlet, % Volume, 2011-2016
Table 38: Economic Indicators, 2011-2018
Table 39: Key Macro-Economic Forecasts, 2017-2023
Table 40: Birth & Population Projections, 2011-2023
Table 41: Baby Population, Number of Babies, 2006-2023
Table 42: Number of Women of Childbearing Age by Age Group, 2010, 2017 & 2022
Table 43: Baby Food: Market Value, Current Prices, 2011-2017
Table 44: Baby Food: Market Value, Constant Prices, 2011-2017
Table 45: Baby Food: Market Value, US$ Million, 2011-2017
Table 46: Baby Food: Market Volume, Tons, 2011-2017
Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 49: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2011-2017
Table 50: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 51: Baby Milks: Market Segmentation, Value and Volume, 2012-2017
Table 52: Baby Milks - Powdered: Brand Price Analysis, 2018
Table 53: Baby Milks - Liquid: Brand Price Analysis, 2018
Table 54: Imports of Baby Food by Type, Volume (Tons), 2011-2017
Table 55: Imports of Baby Food by Type, Value (€‘000), 2011-2017
Table 56: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2015-2017
Table 57: Imports of Other Baby Food by Country of Origin, Volume & Value, 2015-2017
Table 58: Exports of Baby Food by Type, Volume (Tons), 2011-2017
Table 59: Exports of Baby Food by Type, Value (€‘000), 2011-2017
Table 60: Exports of Milks & Cereals by Country of Destination, Volume, 2015-2017
Table 61: Exports of Milks & Cereals by Country of Destination, Value, 2014-2017
Table 62: Exports of Other Baby Food by Country of Destination, Volume & Value, 2014-2017
Table 63: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 64: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 65: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 66: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 67: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 68: Baby Food: Per Capita Expenditure, US$ Dollars, 2017-2023
Table 69: Baby Food: Per Capita Consumption, Grams, 2017-2023
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2017
Figure 10: Baby Milks: Sector Segmentation, Value and Volume, 2012-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals: Category Trends, 2011-2017
Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Drinks: Category Trends, 2011-2017
Figure 16: Baby Drinks: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Baby Finger Foods: Category Trends, 2011-2017
Figure 18: Baby Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
Figure 19: Baby Food: Sector Size, 2017-2023
Figure 20: Baby Food: Per Capita, 2017-2023
Figure 21: Baby Food: Sector Segmentation, 2023

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