The Baby Food Sector in Hungary, 2018
Summary
The Baby Food Sector in Hungary, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Hungarian market.
Hungary's birth rate remains among the lowest in Europe. Demand for baby food has held up well, although much of the growth has come in the last four years, boosted by higher numbers of births and economic recovery. The high price of baby food has deterred higher consumption levels. Several manufacturers produce baby food within the country, including Hipp, and local manufacturer Univer. Together, Danone, Hipp, and Nestlé accounted for 63% of value in 2017. Danone and Hipp are active in all categories, and Nestlé is absent only from drinks. Danone is the clear leader in milks and cereals, while Hipp leads the wet meals and drinks categories. Other players tend to focus on one or two areas. Cereals, wet meals, and drinks are now largely sold in food outlets (taking 71% of sales) and drugstores (26% of sales), with the latter gaining ground. Since the ending of the monopoly on the sale of first-stage formulae in pharmacies, both food outlets and drugstores have increased their share of sales, and 63% of milks are now sold via non‑pharmacy outlets. Growth prospects for the period up to 2023 are relatively good: real GDP growth is forecast to remain at 2%-3% per year. However, political instability threatens to undermine this. The number of live births is expected to continue to increase gently. As a result, total volume is predicted to grow.
Scope
- New legislation governing the promotion of infant formula and follow-on formula took effect on July 1, 2016. This means that sales representatives must obtain an ID issued by the National Institute of Pharmacy and Nutrition (NIPN) if they want to meet with healthcare professionals, including pharmacists, to promote their products. Companies or sales representatives must also comply with registration obligations before they are allowed to conduct promotional activities directed at healthcare professionals.
- Sales of first-stage milks have been adversely impacted by an increase in non-exclusive breastfeeding and a fall in the number of births up to 2013 and as a result hold less than 20% of category value.
- There is no official baby food production data available in Hungary, although several manufacturers produce baby food within the country. These include Hipp, which manufactures most of its cereals, wet meals, and juices in Hungary, as well as local manufacturers, principally Univer.
- Danone is the clear category leader of Cereals & Dry Meals, with a 46.5% value share in 2017, followed by Nestlé, Humana Milchunion & Hipp.
Reasons to buy- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
- Introduction
- Executive Summary
- Definations
- Background to the Market
- Birth: Live Birth Rates
- The Consumer
- Socio-Demographic Trends
- Working Women
- Regulations
- Breastfeeding Trends
- Market Overview
- Sector Overview
- Manufacturers Shares
- CategoryAnalysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Meals & Others
- Baby Drinks
- Baby Finger Foods
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Numil Hungary Kf
- Hipp Verkaufsbüro Budapest
- Nestlé Hungária Kft
- Univer Product Zrt
- Humana
- Distribution
- Baby Food Retailing
- Economic background
- Key Macroeconomic Forecasts
- Prospects and forecasts
- Birth & Population Projections
- Forecast Overview
- Future Trends
- Appendix
- List of Tables
- Table 1: Birth & Population Trends, 2007-2017
- Table 2: Births by Region, 2009-2015
- Table 3: Average Income By Wealth Decile, 2010-2015
- Table 4: Risk of Poverty by Household Type 2011-2015
- Table 5: Average Income By Region, 2010-2015
- Table 6: Breakdown of Live Births by Age of Mothers, 2009, 2014 & 2015
- Table 7: Number of Women of Childbearing Age by Age Group, 2011, 2014 & 2017
- Table 8: Women in Employment, 2010-2016
- Table 9: Breastfeeding Trends By Age, 2000-2013
- Table 10: Breastfeeding Trends at 12 Months, 2005-2013
- Table 11: Sector Size, 2017, & Growth Rates, 2011-2017
- Table 12: Baby Food: Manufacturer Shares, Value, %, 2011-2017
- Table 13: Baby Food: Manufacturer Shares by Category, %, 2017
- Table 14: Baby Milks: Category Size, 2017
- Table 15: Baby Milks: Category Growth, % 2011-2017
- Table 16: Baby Milks: Brand Price Analysis, 2017
- Table 17: Powdered Baby Milks: Facings by Pack Size, 2017
- Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017
- Table 19: Baby Cereals: Category Size, 2017
- Table 20: Baby Cereals: Category Growth, % 2011-2017
- Table 21: Baby Cereals: Facings by Pack Size, 2017
- Table 22: Cereals & Dry Meals: Price Positioning, 2017
- Table 23: Baby Cereals & Dry Meals: Manufacturer Shares, 2011-2017
- Table 24: Baby Meals/Juices: Category Size, 2017
- Table 25: Baby Meals/Juices: Category Growth, % 2011-2017
- Table 26: Baby Meals: Segmentation by Volume, %, 2011-2017
- Table 27: Baby Meals: Facings by Pack Type, 2017
- Table 28: Baby Meals: Facings by Pack Size, 2017
- Table 29: Savory Meals: Price Positioning, 2017
- Table 30: Sweet Meals: Price Positioning, 2017
- Table 31: Baby Meals: Manufacturer Shares, 2011-2017
- Table 32: Baby Drinks: Category Size, 2017
- Table 33: Baby Drinks: Category Growth, % 2011-2017
- Table 34: Baby Juices: Facings by Pack Type, 2017
- Table 35: Baby Juices: Facings by Pack Size, 2017
- Table 36: Baby Drinks: Price Positioning, 2017
- Table 37: Baby Drinks: Manufacturer Shares, 2011-2017
- Table 38: Finger Foods: Price Positioning, 2017
- Table 39: Sales by Outlet Type: All Baby Food, 2011-2017
- Table 40: Sales by Type of Baby Food & Outlet, 2011-2015
- Table 41: Economic Indicators, 2011-2018
- Table 42: Key Macroeconomic Forecasts, 2017-2023
- Table 43: Birth & Population Projections, 2011-2023
- Table 44: Baby Food: Category Growth 2017-2023
- Table 45: The Baby Population, 2017-2023
- Table 46: Baby Food: Market Value, Current Prices, 2011-2017
- Table 47: Baby Food: Market Value, Constant Prices, 2011-2017
- Table 48: Baby Food: Market Value, US$ Million, 2011-2017
- Table 49: Baby Food: Market Volume, Tons, 2011-2017
- Table 50: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
- Table 51: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
- Table 52: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
- Table 53: Baby Food: Per Capita Consumption, Grams, 2011-2017
- Table 54: Baby Milks: Market Segmentation, Value and Volume, 2011-2017
- Table 55: Baby Milks - Powder: Brand Price Analysis, 2017
- Table 56: Imports of Baby Food by Category, Volume, Tons, 2011-2016
- Table 57: Imports of Baby Food by Category, Value, € ’000s, 2011-2016
- Table 58: Imports by Country of Origin, Volume & Value, 2014-2016
- Table 59: Exports of Baby Food by Category, Volume, Tons, 2011-2016
- Table 60: Exports of Baby Food by Category, Value, € ’000s, 2011-2016
- Table 61: Exports by Country of Destination, Tons, 2014-2016
- Table 62: Exports of Other Baby Food by Country of Destination, Tons, 2014-2016
- Table 63: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
- Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
- Table 65: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
- Table 66: Baby Food: Market Volume Forecasts, Tons, 2017-2023
- Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
- Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
- Table 69: Baby Food: Per Capita Expenditure, US Dollars, 2017-2023
- Table 70: Baby Food: Per Capita Consumption, Grams, 2017-2023
- Table 71: Facings Allocation by Product Type
- List of Figures
- Figure 1: Baby Food: Sector Size, 2011-2017
- Figure 2: Baby Food: Per Capita, 2011-2017
- Figure 3: Baby Food: Sector Segmentation, 2017
- Figure 4: Baby Food: Manufacturer Shares, Value, 2017
- Figure 5: Baby Food: Manufacturer Shares, Value %, 2017
- Figure 6: Baby Food: Manufacturer Shares, Volume %, 2017
- Figure 7: Baby Food: Manufacturer Shares by Category, % Value, 2017
- Figure 8: Baby Milks: Category Trends, 2011-2017
- Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
- Figure 10: Baby Cereals & Finger Foods: Category Trends, 2010-2016
- Figure 11: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
- Figure 12: Baby Milks: Segmentation, Value and Volume, 2011-2017
- Figure 13: Baby Cereals & Dry Meals: Category Trends, 2011-2017
- Figure 14: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
- Figure 15: Baby Meals: Category Trends, 2011-2017
- Figure 16: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
- Figure 17: Baby Drinks: Category Trends, 2011-2017
- Figure 18: Baby Drinks: Per Capita Trends, 2011-2017
- Figure 19: Baby Food: Sector Size, 2017-2023
- Figure 20: Baby Food: Per Capita, 2017-2023
- Figure 21: Baby Food: Sector Segmentation, 2023