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The Baby Food Sector in Colombia, 2018

The Baby Food Sector in Colombia, 2018

Summary

The Baby Food Sector in Colombia, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Colombian market.

Over the 2007-2017 period, Colombia’s total population has steadily increased, while the number of births has fallen. Poverty appears to have been falling since 2009. In 2015, according to government figures, 27.8% of the population was classed as poor, compared to 40.3% in 2009. Figures for 2016, however, indicate a slight rise in poverty to 28%. Figures for extreme poverty were also up in 2016, and were calculated at 8.5%, compared with 7.9% in 2015, and 14.4% in 2009. The baby food market has continued to suffer from competition from standard milks, cereals, and drinks, which are often used instead of baby-specific products as they are much cheaper, while baby meals are often puréed versions of home‑made meals, rather than commercially prepared products. Baby food in Colombia is distributed through food retail outlets and drug stores/pharmacies. Food retail outlets control the majority of sales in all categories except baby milks.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Exclusive breastfeeding rates have dropped, with 23.9% of babies in the 4-5 month age group exclusively breastfed in 2010, while in 2005 the figure was 26.1%. However, predominant breastfeeding (breastmilk + water/juice) has risen from 8.5% to 11.1% for the same age group. Mixed feeding has also risen strongly.
  • Since 2011, retail sales of baby food have grown by 54% and volume sales by 10%, with all the main categories experiencing growth.
  • The per capita consumption of baby milks continued to increase over the period as a whole. In 2017, consumption stood at 3.3 kg, which represented an 18% increase on 2011 levels. Cans dominate the sale of powdered formulae, although some bags and a few boxes are also available.
  • The value of the cereals category has, however, appreciated rapidly, with sales in current price terms rising by 92.3% since 2011 to COL$161 billion (US$54.1 million) in 2017.
  • The tradition of feeding babies sweet meals is much stronger in Colombia than for savory meals. Most of the meals products continue to be sold in glass jars, although the last five years have seen an increase of new products in different types of packaging.
  • The baby milks category is likely to drive the market. Higher demand may be held back by higher levels of breastfeeding and the use of alternative products. Growth in demand for baby meals will be stronger than in cereals, with consumers attracted by the convenience and choice of products.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Sector Overview
Manufacturers Shares
The Future
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals
Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Nestlé de Colombia SA
Mead Johnson Nutrition Colombia Ltda
Abbott de Colombia SA
Aspen Colombiana SAS
Alpina Productos Alimenticios SA
Danone Baby Nutrition Colombia SAS
Alimentos Polar Colombia SA (Productos Quaker)
Compañía Nacional de Levaduras Levapan SA
Distribution
Baby Food Retailing
Economic background
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Births by Province, 2015 & 2016
Table 3: Types of Baby Food Eaten, 2010
Table 4: Frequency of Eating Baby Food, 2005
Table 5: Births by Age of Mother, %, 2008-2016
Table 6: Number of Women of Childbearing Age by Age Group, 2010 & 2016
Table 7: Female Employment Trends, 2011 & 2017
Table 8: Breastfeeding Initiation, 1990-2010
Table 9: Breastfeeding by Type & Age of Baby, %, 2005 & 2010
Table 10: Breastfeeding Habits, % of Babies, 2010
Table 11: Average Length of Breastfeeding by Socio-Economic Characteristics, 2000-2010
Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 14: Baby Food: Manufacturer Shares by Category, %, 2017
Table 15: Projected Sector Size, 2022, & Growth Rates, 2017-2023
Table 16: Baby Milks: Category Size, 2017
Table 17: Baby Milks: Category Growth, % 2011-2017
Table 18: Baby Milks, Facings by Pack Size, 2017
Table 19: Baby Milk Powders: Facings by Pack Type, 2017
Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
Table 21: Liquid Baby Milks: Brand Price Positioning Analysis, 2017
Table 22: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 23: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 24: Baby Cereals: Category Size, 2017
Table 25: Baby Cereals Category Growth, %, 2011-2017
Table 26: Baby Cereals: Category Segmentation, Volume, 2011-2017
Table 27: Baby Cereals: Price Positioning, 2017
Table 28: Baby Cereals: Facings by Pack Type, 2017
Table 29: Baby Cereals: Facings by Pack Size, 2017
Table 30: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 31: Baby Meals: Category Size, 2017
Table 32: Baby Cereals Category Growth, %, 2011-2017
Table 33: Baby Meals & Others: Price Positioning, 2017
Table 34: Baby Meals: Facings by Pack Size, 2017
Table 35: Baby Meals: Facings by Pack Type, 2017
Table 36: Baby Meals : Manufacturer Shares, Value & Volume, %, 2011-2017
Table 37: Baby Drinks Category Growth, %, 2011-2017
Table 38: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2011-2015
Table 39: Baby Meals & Others: Price Positioning, 2017
Table 40: Alpina: Turnover & Profit Trends, 2011-2016
Table 41: Baby Food: Sales by Outlet Type, % Volume, 2011-2017
Table 42: Economic Indicators, 2011-2018
Table 43: Key Macro-Economic Forecasts, 2017-2023
Table 44: Birth & Population Projections, 2011-2023
Table 45: Baby Population, Number of Babies, ‘000, 2006-2023
Table 46: Number of Women of Childbearing Age, by Age Group, 2016 & 2020
Table 47: Baby Food: Market Value, Current Prices, 2011-2017
Table 48: Baby Food: Market Value, Constant Prices, 2011-2017
Table 49: Baby Food: Market Value, US$, 2011-2017
Table 50: Baby Food: Market Volume, Tons, 2011-2017
Table 51: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 52: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 53: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2011-2017
Table 54: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 55: Baby Milks: Category Trends, 2011-2017
Table 56: Baby Milks: Market Segmentation, Value and Volume, 2011-2017
Table 57: Baby Milks - Powder: Brand Price Analysis, 2017
Table 58: Baby Milks - Liquid: Brand Price Analysis, 2017
Table 59: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 60: Baby Meals: Category Trends, 2011-2017
Table 61: Baby Drinks: Category Trends, 2011-2017
Table 62: Baby Milks & Cereals: Import Trends, 2011-2016
Table 63: Imports of Milks & Cereals by Country of Origin, 2014-2016
Table 64: Fruit-Based Meals: Import Trends, 2011-2016
Table 65: Imports of Other Baby Meals by Country of Origin, 2012-2016
Table 66: Baby Milks & Cereals: Export Trends, 2011-2016
Table 67: Exports of Milks & Cereals by Country of Destination, 2014-2016
Table 68: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 69: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 70: Baby Food: Market Value Forecasts, US Dollars Million, 2017-2023
Table 71: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 72: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 73: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 74: Baby Food: Per Capita Expenditure, US$ Dollars, 2017-2023
Table 75: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 76: Baby Food: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals: Category Trends, 2011-2017
Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Drinks: Category Trends, 2011-2017
Figure 16: Baby Drinks: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Baby Food: Sector Size, 2017-2023
Figure 18: Baby Food: Per Capita, 2017-2023
Figure 19: Baby Food: Sector Segmentation, 2023

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