Market Research Logo

The Baby Food Sector in China, 2018

The Baby Food Sector in China, 2018

Summary

The Baby Food Sector in China, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Chinese market.

China is one of the few markets in the world with a relatively developed market for goat's milk‑based infant formula. Despite this, sales account for less than 5% of the total infant formula market. They are, however, growing rapidly, according to some sources at up to 50% in value per year. Sales of Kabrita goat’s milk formula grew by 61% in value in 2017. Consumption of baby food is greatest in the major cities, where incomes are better and more women have jobs. Many working women buy baby milks for their convenience, particularly as a weaning food. In both rural and urban China, however, the use of commercially prepared baby foods is considered to be a luxury in all but the most affluent households. While baby milks account for the majority of per capita intake, and consumption of other types of baby food is relatively low, they have strong growth potential. Research conducted by Mintel in December 2016 found higher rates of intention to breastfeed and also mothers choose higher-priced niche products such as organic or goat milk infant formula.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • The baby milks market is entirely composed of powdered formulae. In 2011, Danone (Dumex) introduced a liquid formula for sale in large cities, starting with Shanghai. This did not meet with strong consumer demand, and the category has not developed.
  • Dried meals based on noodles and pasta - to which a variety of meat, fish, and vegetable flavors are generally added - now account for some 25-30% of value of sales in the cereals & dried meals category, and it is a proportion which is growing.
  • The last few years have seen an increase in the number of meals marketed on the basis of health.
  • Intake levels of finger foods have risen by 38% over the survey period, while spend per baby has increased by 56% at current prices.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Overview
Manufacturers Shares
CategoryAnalysis
Baby Milks
Baby Cereals & Dry Meals
Baby Meals
Finger Foods
Drinks
Production and trade
Production
Imports
Exports
Company profiles
Nestlé (China) Ltd
Danone
Mead Johnson Nutrition Co Ltd
Abbott (Guangzhou) Nutritionals Ltd
Inner Mongolia Yili Industrial Group Co Ltd
Feihe International Inc
FrieslandCampina China
Health & Happiness Int. Holdings (formerly Biostime Inc)
Mengniu
Heinz (China) Investment Co Ltd China
Synutra International Inc/Sheng Yuan
Hangzhou Beingmate Group
Shanghai Fangguang Foods Company
Eastwes Nutriment Co Ltd
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Demographic Background
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Births by Birth Order, Million Births, 2013-2017
Table 2: Birth & Population Trends, 2007-2017
Table 3: Live Births by Province, 2011-2016
Table 4: Rural/Urban Population Breakdown, 2011-2017
Table 5: Annual Per Capita Disposable Income, 2007-2017
Table 6: Population & Income, Urban & Rural, 2013, 2015 & 2016
Table 7: Annual Food Expenditure, 2011-2016, C¥
Table 8: Food Expenditure by Province, 2013, 2015 & 2016
Table 9: Breakdown of Urban Population by Income Group, 2012
Table 10: Ownership of Durable Consumer Goods 1990-2016
Table 11: Internet Usage, 2011-2017
Table 12: Population & Income Profile, East Coast, 2011 & 2016
Table 13: Population & Income Profile, North East China, 2011 & 2016
Table 14: Population & Income Profile, Central China, 2011 & 2016
Table 15: Population & Income Profile, West China, 2011 & 2016
Table 16: Key Purchasing Criteria for Infant Formula, 2013
Table 17: Births by Age of Mother, 2015
Table 18: Female Labor Force Participation, 2011-2017
Table 19: Maternity Leave by Province, 2017
Table 20: Breastfeeding Duration: Age at Which Breastfeeding Stopped, 2011
Table 21: Exclusive Breastfeeding Rates, 1998-2014
Table 22: Exclusive Breastfeeding Rates by Location, 1997-2009
Table 23: Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
Table 24: Breastfeeding Rates in Hunan Province, 2013
Table 25: Breastfeeding Rates by Age of Baby, Zhejiang Province, %, 2004-2005
Table 26: Baby Food: Manufacturer Shares, Value, %, 2011-2017
Table 27: Baby Food: Manufacturer Shares, Volume, %, 2011-2017
Table 28: Baby Food: Manufacturer Shares by Category, %, 2017
Table 29: Baby Milks: Category Size, 2017
Table 30: Baby Milks: Category Growth, % 2011-2017
Table 31: Sales of Infant Formula by Region, Value, 2014 & 2015
Table 32: Penetration of Infant Formula by Region, Value, 2014 & 2015
Table 33: Market Segmentation by Price Positioning, Value & Volume %, 2013-2017
Table 34: Market Segmentation by Price Positioning & Retail Channel, by Value, 2013 & 2014
Table 35: Brands by Price Positioning, 2018
Table 36: Baby Milks: Brand Price Positioning Analysis, 2018
Table 37: Baby Milks: Prices by Type of Packaging, 2018
Table 38: Baby Milks: Packaging by Size, 2018
Table 39: Baby Milks: Packaging by Type, 2018
Table 40: Baby Milks: Manufacturer Shares, Value, 2011-2017
Table 41: Baby Milks: Manufacturer Shares, Volume, 2011-2017
Table 42: Market Shares in Selected Provinces, % of Value Sales, 2014
Table 43: Market Shares in Third, Fourth and Fifth Tier Cities, % of Value Sales, 2014
Table 44: Baby Milks: Brand Concentration by Distribution Channel, 2017
Table 45: Baby Milks: Top Ten Brands Online, 2017 & First Quarter 2018
Table 46: Baby Milks: Top Ten Formula Packs Online, First Quarter 2018
Table 47: Baby Cereals & Dry Meals: Category Size, 2017
Table 48: Baby Cereals & Dry Meals: Category Growth, % 2011-2017
Table 49: Cereals & Dry Meals: Price Positioning, 2018
Table 50: Baby Cereals & Dry Meals: Packaging by Type, 2018
Table 51: Baby Cereals & Dry Meals: Packaging by Size, 2018
Table 52: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 53: Baby Meals: Category Size, 2017
Table 54: Baby Meals: Category Growth, % 2011-2017
Table 55: Wet Meals: Store Facings by Type, 2018
Table 56: Savoury Wet Meals: Price Positioning, 2018
Table 57: Sweet Wet Meals: Price Positioning, 2018
Table 58: Wet Meals: Packaging by Type, 2017 & 2018
Table 59: Wet Meals: Packaging by Size, 2018
Table 60: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 61: Baby Meals: Category Size, 2017
Table 62: Baby Meals: Category Growth, % 2011-2017
Table 63: Finger Foods: Packaging by Type, 2018
Table 64: Finger Foods: Packaging by Size, 2018
Table 65: Finger Foods: Price Positioning, 2018
Table 66: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 67: Baby Meals: Category Size, 2017
Table 68: Baby Meals: Category Growth, % 2011-2017
Table 69: Baby Drinks: Price Positioning, 2018
Table 70: Baby Drinks: Manufacturer Shares, Value, %, 2012-2017
Table 71: Domestic/Imported Baby Food, by category, % of Facings, 2013-2018
Table 72: Infant Formula Production Expansion by Chinese Companies, Coming on Stream 2014-2018
Table 73: Overseas Companies Manufacturing In China
Table 74: International Partnerships in the Chinese Baby Milk Category
Table 75: Chinese Companies Manufacturing Overseas
Table 76: Acquisitions/ Joint Ventures between Chinese Companies in the Baby Milk Category
Table 77: Mead Johnson: Sales in China & Hong Kong, 2011-2016
Table 78: Inner Mongolia Yili: Sales and Profit, 2011-2017
Table 79: Feihe: Financial Highlights, 2011-2017
Table 80: Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months 2013
Table 81: Biostime: Breakdown of Turnover, 2013-2017
Table 82: Mengniu: Breakdown of Sales by Product Type, C¥ Million, 2011-2017
Table 83: Yashili: Financial Highlights, 2011-2017
Table 84: Yashili: Breakdown of Sales by Product Type, 2011-2017
Table 85: Yashili: Breakdown of Sales of Infant Formulae by Location, 2011-2015
Table 86: Synutra: Revenue & Profit Trends, 2011-2017
Table 87: Synutra: Sales of Nutritional Food (Powdered Formula & Food) by Brand, 2015 & 2016
Table 88: Beingmate: Net Income and Profit/Loss, C¥ Million, 2012-2017
Table 89: Ausnutria: Sales of Own branded Infant Formula in Mainland China, 2015-2017
Table 90: Sales of Baby Food by Outlet Type, 2012-2017
Table 91: Sales of Infant Formulae by Outlet Type, 2012-2017
Table 92: Key Macro-Economic Indicators, 2011-2018
Table 93: Key Macroeconomic Forecasts, 2017-2023
Table 94: Population of Largest Cities, 2010
Table 95: Birth & Population Projections, 2011-2023
Table 96: Baby Food: Category Growth, 2017-2023
Table 97: Baby Population, Number of Babies ’000, 2007-2023
Table 98: Geographical Variation in Breastfeeding Rates before Discharge
Table 99: Geographical Variation in Breastfeeding Rates at One Month
Table 100: Geographical Variation in Breastfeeding Rates at Two Months
Table 101: Geographical Variation in Breastfeeding Rates at Three Months
Table 102: Geographical Variation in Breastfeeding Rates at Four Months
Table 103: Baby Food: Market Value, Current Prices, 2011-2017
Table 104: Baby Food: Market Value, Constant Prices, 2011-2017
Table 105: Baby Food: Market Value, US$ Million, 2011-2017
Table 106: Baby Food: Market Volume, Tons, 2011-2017
Table 108: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 109: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 110: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 111: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 112: Baby Milks: Category Trends, 2011-2017
Table 113: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 114: Baby Milks - Powder: Brand Price Analysis, 2017
Table 115: Baby Milk Brands Approved for Sale from 2018 Onwards
Table 116: Beingmate: Net Income and Profit/Loss, C¥ Million, 2012-2017
Table 117: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 118: Baby Meals: Category Trends, 2011-2017
Table 119: Baby finger Foods: Category Trends, 2011-2017
Table 120: Baby Drinks: Category Trends, 2011-2017
Table 121: Key Macroeconomic Forecasts, 2017-2023
Table 122: Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014
Table 123: Infant Formula Manufacturers with CNCA Approval, 2014
Table 124: Overseas Infant Formula Companies Registered in China, 2016
Table 125: Baby Milks & Cereals: Trends in Imports, 2011-2017
Table 126: Imports of Milks & Cereals by Country of Origin, % Volume, 2011-2017
Table 127: Imports of Milks & Cereals by Country of Origin, % Value, 2010-2016
Table 128: Baby Meals: Import Trends, Volume Tons, 2010-2016
Table 129: Baby Meals: Import Trends, Value US$ ’000, 2010-2016
Table 130: Imports of Baby Meals by Country of Origin, % Volume, 2010-2016
Table 131: Imports of Baby Meals by Country of Origin, % Value, 2010-2016
Table 132: Baby Milks & Cereals: Trends in Exports, 2010-2016
Table 133: Exports of Milks & Cereals by Country of Destination, Volume and Value 2011-2016
Table 134: Baby Meals: Export Trends, Volume Tons, 2010-2016
Table 135: Baby Meals: Export Trends, Value US$ ’000, 2010-2016
Table 136: Exports of Baby Meals by Country of Destination, Volume & Value, 2011-2016
Table 137: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 138: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 139: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 140: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 141: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 142: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 143: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 144: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 145: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Value %, 2017
Figure 6: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 7: Baby Food: Manufacturer Shares by category, % Value, 2017
Figure 8: Baby Milks: Category Trends, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 14: Baby Meals & Others: Category Trends, 2011-2017
Figure 15: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
Figure 16: Baby Finger Foods: Category Trends, 2011-2017
Figure 17: Baby Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
Figure 18: Baby Drinks: category Trends, 2011-2017
Figure 19: Baby Drinks : Per Capita Expenditure & Consumption, 2011-2017
Figure 20: Baby Food: Sector Size, 2017-2023
Figure 21: Baby Food: Per Capita, 2017-2023
Figure 22: Baby Food: Sector Segmentation, 2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report