The Baby Food Sector in Brazil 2017, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Brazil market.
The number of live births has been on a downward curve over the past decade, but fell more heavily in 2016, due to the effects of the Zika virus, particularly in Rio de Janeiro. The economy faltered badly in 2015 and 2016, leading to hardship and lower spending levels, exacerbating high levels of inequality. Unemployment has risen and inflation has also reached high levels.
Real GDP growth is expected to recover from 2018 onwards. However, poverty remains a major problem within the country as a whole - most particularly in the North and Northeast regions - and this problem is likely to persist, hampering the potential for wider uptake of commercially prepared baby food. Milks dominate the market, accounting for 57.1% of retail sales in 2016. Cereals account for a further 34.5% of sales, while wet meals continue to be the smallest category, despite strong growth, claiming only 8.4% of retail sales in 2016.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
The number of live births has been on a downward curve over the past decade, but fell more heavily in 2016, due to the effects of the Zika virus.
Milks dominate the market, accounting for 57.1% of retail sales in 2016. Cereals account for a further 34.5% of sales, while wet meals continue to be the smallest category, despite strong growth, claiming only 8.4% of retail sales in 2016.
With the opening of Danone’s baby milk factory in 2016, local production is expected to play a greater role in future years. Nestlé also produces a significant proportion of its products locally.
Real GDP growth is expected to remain very low (or even at zero, according to some forecasts) in 2017, although thereafter a recovery to 1.7% in 2018 and 2% per annum in the period between 2019 and 2022 is expected.
Reasons to buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.