Market Research Logo

The Baby Food Market in Germany, 2018

The Baby Food Market in Germany, 2018

Summary

The Baby Food Market in Germany, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the German market.

German consumers are exceptionally loyal to their favorite baby food brands, and will frequently go to another shop (often a drugmarket) if their supermarket or hypermarket does not offer the brand they are looking for. This is increasingly the case for baby food, as the range of products and brands offered by food outlets has been shrinking, in line with lower birth numbers. The consequent stagnation in demand for many baby food products has ousted some baby food brands from supermarket shelves to make room for products with a higher turnover.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • German mothers’ preference to breastfeed their babies means that the market for baby milk has always favored follow-on formulae, rather than starter formulae.
  • Liquid milks have so far failed to gain a significant foothold in Germany. Organic milks have continued to become more popular over the last few years.
  • The vast majority of the cereals category consists of cereals with milk, many of them Griess (semolina), with the remainder made up of cereals without milk and a few gruels/flakes.
  • The wet meals category is becoming increasingly segmented, with manufacturers developing new packaging formats. Sales of pouches have grown rapidly over the last six years or so, although the segment now appears to have peaked.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Definitions
Background
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Sector Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals
Baby Meals & Drinks
Baby Teas
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Hipp GmbH & Co Vertrieb KG
Milupa Nutricia GmbH (Danone)
Nestlé Deutschland AG
BWK
Humana (DMK)
Other manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Breakdown of Live Births by State, 2011-2016
Table 3: Number of Organic Products on Sale in Drugmarkets, August 2018
Table 4: Number of Women of Childbearing Age by Age Group, 2014-2017
Table 5: Average Age of Mothers at the Birth of Children, 2011-2016
Table 6: Births by Age of Mother, % of Births, 2010, 2015 & 2016
Table 7: Working Women, 2011-2017
Table 8: Women in the Labor Force By Age Group, 2015 & 2017
Table 9: Breastfeeding Duration for Women Giving Birth in a Breastfeeding-Friendly Hospital, %, 2006
Table 10: Breastfeeding by Age of Baby, 2001 & 2005
Table 11: Breastfeeding by Educational Level of Mother (babies born in 2002-2012)
Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
Table 13: Baby Food: Manufacturer Shares, Value, %, 2011-2017
Table 15: Baby Food: Manufacturer Shares by Category, %, 2017
Table 16: Baby Milks: Category Size, 2017
Table 17: Baby Milks: Category Growth, % 2011-2017
Table 18: Total Retail Sales of Baby Milks, by Value, 2012-2017
Table 19: Growing-up Milks: Segmentation, % Volume, 2012-2017
Table 20: HA Baby Milks: Segmentation, % Volume, 2012-2017
Table 21: Powdered Baby Milks: Brand Price Positioning Analysis, 2018
Table 22: Liquid Baby Milks: Brand Price Analysis, 2018
Table 23: Baby Milks: Manufacturer Market Share Trend, % Value and Volume, 2011-2017
Table 24: Baby Milks: Total Market Manufacturer Share Trends, Value, %, 2014 & 2015
Table 25: Baby Cereals: Category Size, 2017
Table 26: Baby Cereals: Category Growth, % 2011-2017
Table 27: Baby Cereals: Brand Price Positioning Analysis, 2018
Table 28: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 29: Meals & Drinks: Category Size, 2017
Table 30: Meals & Drinks: Category Growth, % 2011-2017
Table 31: Baby Meals & Drinks: Segmentation, by Type, % Value, 2012-2017
Table 32: Baby Meals: Brand Price Positioning Analysis, 2018
Table 33: Baby Drinks: Brand Price Positioning, 2018
Table 34: Baby Meals & Drinks: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 35: Baby Teas: Category Size, 2017
Table 36: Baby Teas: Category Growth, % 2011-2017
Table 37: Baby Teas: Brand Price Positioning, 2018
Table 38: Baby Teas: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 39: Finger Foods: Category Size, 2017
Table 40: Finger Foods: Category Growth, % 2011-2017
Table 41: Finger Foods: Brand Price Positioning, 2018
Table 42: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 43: Hipp: Turnover & Profit, € Million, 2011-2016
Table 44: Nestlé Deutschland AG: Financial Highlights, 2011-2016
Table 45: Retail Distribution of Baby Food by Outlet Type, % Value, 2011-2017
Table 46: Reasons for Choice of Place of Purchase of Baby Food, 2012
Table 47: Retail Sales of Baby Milk by Type of Outlet, 2012 & 2013
Table 48: Key Macro-Economic Indicators, 2011-2018
Table 49: Key Macro-Economic Forecasts 2017-2023
Table 50: Birth & Population Projections, 2007-2023
Table 51: Baby Population, Number of Babies, 2007-2023
Table 52: Number of Women of Childbearing Age by Age Group, 2015 & 2020
Table 53: Baby Food: Sector Value, Current Prices, 2011-2017
Table 54: Baby Food: Sector Value, Constant Prices, 2011-2017
Table 55: Baby Food: Sector Value, US$ Million, 2011-2017
Table 56: Baby Food: Sector Volume, Tons, 2011-2017
Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 59: Baby Food: Per Capita Expenditure, US$, 2011-2017
Table 60: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 61: Baby Milks: Category Trends, 2011-2017
Table 62: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 63: Powder Baby Milks: Brand Price Analysis, 2018
Table 64: Liquid Baby Milks: Brand Price Analysis, 2018
Table 65: Baby Cereals: Category Trends, 2011-2017
Table 66: Baby Meals & Drinks: Category Trends, 2011-2017
Table 67: Baby Teas: Category Trends, 2011-2017
Table 68: Finger Foods: Category Trends, 2011-2017
Table 69: Imports of Baby Food by Type, Volume, Tons, 2011-2017
Table 70: Imports of Baby Food by Type, Value, € ‘000, 2011-2017
Table 71: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2015-2017
Table 72: Imports of Other Baby Food by Country of Origin, Volume & Value, 2015-2017
Table 73: Exports of Baby Food by Type, Volume, 2011-2017
Table 74: Exports of Baby Food by Type, Value, € ‘000, 2011-2017
Table 75: Exports of Milks & Cereals by Country of Destination, Volume , 2015-2017
Table 76: Exports of Other Baby Food by Country of Destination, Volume & Value %, 2015-2017
Table 77: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 78: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 79: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 80: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 81: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 82: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 83: Baby Food: Per Capita Consumption, Grams, 2017-2023
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals: Category Trends, 2011-2017
Figure 12: Baby Cereals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals & Drinks: Category Trends, 2011-2017
Figure 14: Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Teas: Category Trends, 2011-2017
Figure 16: Baby Teas: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Finger Foods: Category Trends, 2011-2017
Figure 18: Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
Figure 19: Leading Brands of Baby Food via Amazon, 2016
Figure 20: Baby Food: Sector Size, 2017-2023
Figure 21: Baby Food: Per Capita, 2017-2023
Figure 22: Baby Food: Sector Segmentation, 2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report