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The Baby Food Market in Finland 2017

The Baby Food Market in Finland 2017

Summary

The Baby Food Market in Finland 2017, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Finnish market.

Living standards in Finland are high and thus the vast majority of the population is able to buy commercially prepared baby food. The number of births has declined significantly since 2010, causing a negative effect on sales of baby food. Consumption of baby food declined by 12.3% between 2010 and 2016, but market value was 14% higher in current terms in 2016 than in 2010; at constant 2010 prices, the increase dropped to 3%. Fluctuations in the number of births are expected by 2022, these should be small, and no expansion in baby numbers is foreseen. As such, given the high levels of consumption of meals and cereals, all sectors of the baby food market are forecast to remain virtually static, leading to a market in 2022 of almost the same size in volume terms as in 2016. In terms of value sales, growth at current prices is estimated at 14.7% between 2016 and 2022, although at constant prices the increase is likely to be only 3%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • The number of births has declined significantly since 2010, causing a negative effect on sales of baby food: by 2016 sales stood at tons - 12.3% down on the 2010 level. In terms of value, sales of meals and other baby food have risen more strongly than other sectors since 2010.
  • Meals & others constitute by far the largest part of the market, both in value terms (60.6%) and in volume (78.6%). Cereals account for slightly more than milks in terms of value, at 20.3% in 2016. Milks make up the remaining 19.1% of value sales; their share has fallen slightly since 2010.
  • Finland has a number of factories involved in producing baby food despite the small size of the market. Importsincreased up to 2013, but have fallen back since, to tons in 2015 (€million). Exports have fluctuated from year to year, but remain low at tons.
  • Although Nestlé and Danone continue to dominate the market, with 72.5% of value sales in 2016, they have lost share in recent years, a trend attributed to the entry of new players such as Ella’s Kitchen, Hipp, and Arla, the re-entry of Valio, and most recently, Pirkka, the K-Group’s own label brand.
  • The grocery sector accounts for almost all baby food sales. Within the grocery sector, sales of baby food have followed trends common to all grocery markets, in those hypermarkets, larger supermarkets, and discount stores have become increasingly dominant.
  • The high levels of consumption of meals and cereals, all sectors of the baby food market are forecast to remain virtually static, leading to a market in 2022 of almost the same size in volume terms as in 2016.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • INTRODUCTION
    • EXECUTIVE SUMMARY
    • DEFINITIONS: MARKET SECTORS
    • DEFINITIONS: TERMINOLOGY
  • Background to the Market
    • BIRTHS — LIVE BIRTH RATES: SINCE 2010, THE NUMBER OF LIVE BIRTHS IN FINLAND HAS DECREASED ANNUALLY
      • Table BIRTH & POPULATION TRENDS, 2006–2016
    • BIRTHS — BIRTH RATES BY REGION: HELSINKI AND THE SURROUNDING AREA ACCOUNTED FOR 31.9% OF ALL BIRTHS IN 2015, AND HAS INCREASED ITS SHARE OF TOTAL BIRTHS
      • Table BIRTHS BY REGION, 2013–2015
    • THE CONSUMER: THE VAST MAJORITY OF THE POPULATION IS ABLE TO AFFORD COMMERCIALLY PREPARED BABY FOOD
    • THE CONSUMER: RELIABILITY, SAFETY, AND TASTE ARE THE MAJOR CONSIDERATIONS FOR PARENTS WHEN CHOOSING A BABY FOOD BRAND, WITH LOCAL PROVENANCE ALSO IMPORTANT
    • SOCIO-DEMOGRAPHIC TRENDS — FAMILY STRUCTURE: IN 2015, TRADITIONAL MARRIED COUPLE FAMILIES ACCOUNTED FOR 60% OF FAMILIES WITH CHILDREN AGED UP TO SEVEN YEARS OLD
      • Table FAMILY STRUCTURE, 2012 & 2015
    • SOCIO-DEMOGRAPHIC TRENDS — FAMILY STRUCTURE: THERE HAS BEEN A GRADUAL DECLINE IN THE ANNUAL NUMBER OF MARRIAGES, AND A RISE IN THE AGE OF WOMEN AT FIRST MARRIAGE
      • Table TRENDS IN MARRIAGES & DIVORCES, 2010-2015
    • SOCIO-DEMOGRAPHIC TRENDS — BIRTHS BY AGE OF MOTHER: THE PROPORTION OF BIRTHS TO WOMEN AGED 35 AND OVER HAS GRADUALLY BEEN INCREASING
      • Table BIRTHS BY AGE OF MOTHER, 2009 & 2015
    • SOCIO-DEMOGRAPHIC TRENDS —NUMBER OF WOMEN OF CHILDBEARING AGE: THE NUMBER OF WOMEN OF CHILDBEARING AGE FELL BY 1.6% BETWEEN 2010 AND 2015, TO 1.15 MILLION
      • Table NUMBER OF WOMEN OF CHILDBEARING AGE BY AGE GROUP, 2010 & 2015
    • WORKING WOMEN — FEMALE EMPLOYMENT: IN 2016, THE PROPORTION OF WOMEN AGED 15-74 ECONOMICALLY ACTIVE STOOD AT 63.2%
      • Table TRENDS IN WORKING WOMEN, 2010–2016
      • Table EMPLOYMENT RATES AMONG WOMEN WITH CHILDREN AGED UP TO THREE YEARS, 2006–2011
    • WORKING WOMEN — LEGISLATION: PAID MATERNITY LEAVE IS 105 WORKING DAYS
    • REGULATIONS: LAW 267/2010, PUBLISHED IN 2010, FURTHER TIGHTENED LEGISLATION REGARDING THE PROMOTION OF BABY AND TODDLER FOOD
    • REGULATIONS: IN 1997, FINLAND PARTIALLY INCORPORATED INTO NATIONAL LEGISLATION THE PRINCIPLES OF THE INTERNATIONAL CODE OF MARKETING OF BREAST MILK SUBSTITUTES
    • BREASTFEEDING PROMOTION: EFFORTS TO PROMOTE BREASTFEEDING APPEAR TO HAVE BEEN HAMPERED BY LACK OF FUNDING
    • BREASTFEEDING TRENDS — PREVALENCE: THE MOST RECENT GOVERNMENT SURVEY, CARRIED OUT IN 2010, SUGGESTED THAT WELL OVER 90% OF MOTHERS BREASTFED AT BIRTH
      • Table INCIDENCE OF EXCLUSIVE BREASTFEEDING, 1995–2010
    • BREASTFEEDING TRENDS — PREVALENCE: OVER HALF OF MOTHERS CONTINUE TO BREASTFEED TO SOME EXTENT AT SIX MONTHS
      • Table INCIDENCE OF OVERALL BREASTFEEDING, 1995–2010
    • BREASTFEEDING TRENDS — PREVALENCE: THE AGE AT WHICH MOTHERS INTRODUCE SOLID FOOD OF VARIOUS TYPES TO THEIR BABIES HAS BEEN RISING
      • Table INCIDENCE OF EXTRA FOOD INTAKE, 1995–2010
  • Market Overview
    • MARKET OVERVIEW: CONSUMPTION OF BABY FOOD DECLINED BY 12.3% BETWEEN 2010 AND 2016, LARGELY DUE TO THE FALL IN THE NUMBER OF BIRTHS
    • MARKET OVERVIEW: MARKET VALUE WAS 14% HIGHER IN CURRENT TERMS IN 2016 THAN IN 2010, BUT AT CONSTANT 2010 PRICES, THE INCREASE DROPPED TO 3%
      • Table MARKET SIZE, 2016, &GROWTH RATES, 2010–2016
    • MANUFACTURER SHARES: OVER THE PERIOD 2010–2016 NESTLÉ HAS LOST GROUND, INITIALLY TO BOTH DANONE AND HERO BUT MORE RECENTLY TO VALIO AND Ella's KITCHEN
      • Table BABY FOOD: MANUFACTURER SHARES, VALUE, %, 2010–2016
    • MANUFACTURER SHARES: DANONE BRANDS ARE THE CLEAR LEADERS IN MILKS AND CEREALS
      • Table BABY FOOD: MANUFACTURER SHARES BY SECTOR, %, 2016
    • THE FUTURE: GIVEN THE EXISTING HIGH LEVELS OF CONSUMPTION OF MEALS AND CEREALS, IT IS DIFFICULT TO SEE ANY SIGNIFICANT POSSIBILITIES FOR GROWTH IN THE MARKET
      • Table PROJECTED MARKET SIZE, 2022, &GROWTH RATES, 2016–2022
  • Sector Analysis
    • SECTOR ANALYSIS: BABY MILKS
    • MILKS SECTOR TRENDS: DURING THE PERIOD 2010–2016 RETAIL SALES OF BABY MILKS AT CURRENT PRICES ROSE BY 7.4% TO €16 MILLION, ALTHOUGH CONSUMPTION FELL
    • MILKS PER CAPITA TRENDS: PER CAPITA CONSUMPTION OF BABY MILKS HAS CONTINUED TO RISE SLOWLY BUT SURELY SINCE 2010, DUE LARGELY TO THE POPULARITY OF TODDLER MILKS
    • MILKS SEGMENTATION: IN 2016, FIRST-STAGE FORMULA IS ESTIMATED TO HAVE ACCOUNTED FOR 49% OF SALES
    • MILKS SEGMENTATION: ALTHOUGH POWDERED MILK IS INCREASINGLY WIDELY AVAILABLE, IQUID READY-TO-DRINK MILKS ACCOUNT FOR THE BULK OF CONSUMPTION
    • MILKS SEGMENTATION: LIQUID PRODUCTS ARE CONSIDERABLY MORE EXPENSIVE THAN POWDER WHEN COMPARED ON A LIKE-FOR-LIKE BASIS
      • Table BABY MILKS: BRAND PRICE POSITIONING ANALYSIS, 2017
    • MILKS SEGMENTATION: THE AVERAGE PRICE OF LIQUID MILK IN EARLY 2017 IS US$2.5-3.7 PER LITER
      • Table BABY MILKS: BRAND PRICE POSITIONING ANALYSIS, 2017
    • MILKS MANUFACTURER SHARES: THE MILKS SECTOR CONTINUES TO BE SHARED LARGELY BETWEEN NUTRICIA (OWNED BY DANONE) AND NESTLÉ FINLAND
      • Table BABY MILKS: MANUFACTURER SHARES, VALUE & VOLUME, %, 2010–2016
    • MILKS MANUFACTURERS & BRANDS: HISTORICALLY, NESTLÉ MARKETED ITS BABY MILKS UNDER BOTH THE BONA AND PILTTI MARQUES, BUT NAN PRO IS NOW ITS ONLY BRAND AVAILABLE
    • SECTOR ANALYSIS: BABY CEREALS
    • CEREALS SECTOR TRENDS: BETWEEN 2010 AND 2016, RETAIL SALES FELL BY 1.2% IN CURRENT TERMS TO €17 MILLION, EQUIVALENT TO A FALL OF 10.7% AT CONSTANT PRICES
    • CEREALS PER CAPITA TRENDS: SINCE 2010, PER CAPITA EXPENDITURE ON CEREALS AT CURRENT PRICES HAS RISEN BY 14.5%, REACHING €323 PER BABY BORN IN 2016
    • CEREALS SEGMENTATION: THE CEREALS SECTOR CONSISTS OF TWO SEGMENTS: VELLI AND PORRIDGES
    • CEREALS SEGMENTATION: RTF CEREALS RETAIL AT BETWEEN US$3.50 AND US$7 PER LITER, WHILE DRY CEREALS COMMAND PRICES OF BETWEEN US$10 AND US$15 PER KILOGRAM
      • Table BABY CEREALS: BRAND PRICE POSITIONING, 2017
    • CEREALS MANUFACTURER SHARES: DANONE LEADS WITH 63% OF VALUE SALES IN 2016, WITH VALIO AND Hero's SEMPER REPRESENTING THE MAIN COMPETITION
      • Table BABY CEREALS & DRY MEALS: MANUFACTURER SHARES, VALUE & VOLUME, %, 2010–2016
    • CEREALS MANUFACTURERS & BRANDS: IN JUNE 2012, VALIO RE-ENTERED THE SECTOR AND NOW RANKS SECOND
    • SECTOR ANALYSIS: MEALS & OTHERS
    • BABY MEALS & OTHERS SECTOR TRENDS: OVER 80% OF PARENTS WITH CHILDREN BETWEEN THE AGES OF FOUR MONTHS AND 18 MONTHS REGULARLY USE PREPARED BABY MEALS
    • BABY MEALS & OTHERS PER CAPITA TRENDS: PER CAPITA CONSUMPTION LEVELS FOR BABY MEALS & OTHERS IN FINLAND ARE BELIEVED TO BE THE HIGHEST IN THE WORLD
    • BABY MEALS & OTHERS SEGMENTATION: THE SECTOR IS SPLIT RELATIVELY EVENLY IN VOLUME TERMS BETWEEN SWEET AND SAVORY MEALS
    • BABY MEALS & OTHERS SEGMENTATION: BABY MEALS HAVE SEEN AN INCREASED DIVERSITY OF PACKAGING, ALTHOUGH GLASS JARS REMAIN DOMINANT
    • BABY MEALS & OTHERS SEGMENTATION: POUCHES MOSTLY RETAIL AT PRICES FROM US$8 TO US$16 PER KG, SIGNIFICANTLY HIGHER THAN JARS
      • Table BABY MEALS & OTHERS: BRAND PRICE POSITIONING ANALYSIS, 2017
    • BABY MEALS & OTHERS SEGMENTATION: BABY MEALS IN JARS TYPICALLY RETAIL AT BETWEEN US$3.50 AND US$10 PER KG
      • Table BABY MEALS & OTHERS: BRAND PRICE POSITIONING ANALYSIS, 2017
    • BABY MEALS & OTHERS MANUFACTURER SHARES: NESTLÉ IS THE DOMINANT SUPPLIER OF BABY MEALS IN FINLAND WITH A SHARE OF VALUE SALES ESTIMATED AT 58.5% IN 2016
      • Table BABY MEALS : MANUFACTURER SHARES, VALUE & VOLUME, %, 2010–2016
    • BABY MEALS & OTHERS BRANDS: Nestlé's LEADERSHIP OF THE FINNISH BABY MEALS MARKET IS ACHIEVED MAINLY VIA ITS BONA AND PILTTI BRANDS
  • Production and Trade
    • PRODUCTION: FINLAND HAS A NUMBER OF FACTORIES INVOLVED IN PRODUCING BABY FOOD DESPITE THE SMALL SIZE OF THE MARKET
    • IMPORTS: SPAIN, GERMANY, AND SWEDEN ARE THE PRINCIPAL SUPPLIERS OF MILKS AND CEREALS TO THE FINNISH MARKET, SUPPLYING 84% OF IMPORT VOLUME IN 2015
    • EXPORTS: EXPORTS OF BABY FOOD HAVE FLUCTUATED FROM YEAR TO YEAR, BUT REMAIN LOW AT 2,000-3,000 TONS
  • Company Profiles
    • COMPANY PROFILES: THE FINNISH MARKET HAS BECOME SLIGHTLY MORE FRAGMENTED OVER THE LAST FOUR OR FIVE YEARS
    • COMPANY PROFILES: SUOMEN NESTLÉ OY
      • Table MARKET SHARES, 2016:
    • COMPANY PROFILES: DANONE FINLAND OY
      • Table MARKET SHARES, 2016:
    • COMPANY PROFILES: SEMPER OY (HERO)
      • Table MARKET SHARES, 2016:
    • COMPANY PROFILES: VALIO OY
      • Table MARKET SHARES, 2016:
    • COMPANY PROFILES: OTHER MANUFACTURERS
  • Distribution
    • RETAIL STRUCTURE: HYPERMARKETS, SUPERMARKETS AND HARD-DISCOUNTERS ACCOUNTED FOR THE LARGEST SHARE OF PACKAGED FOOD RETAIL SALES DURING 2015 WITH A SHARE OF 58%
      • Table PACKAGED FOOD SALES BY CHANNEL, €BILLION, 2009–2015
    • BABY FOOD RETAILING: THE GREAT BULK OF BABY FOOD IS SOLD THROUGH THE GROCERY SECTOR: WELL OVER 90% OF STANDARD BABY MILKS PASS THROUGH THIS SECTOR
      • Table SALES OF BABY FOOD BY STORE TYPE, %, 2010–2016
  • Economic Background
    • ECONOMIC BACKGROUND: ECONOMIC PROGRESS HAS BEEN SLOW IN RECENT YEARS
      • Table ECONOMIC INDICATORS, 2010–2016
    • KEY MACROECONOMIC FORECASTS: PRICES RETURNED TO GROWTH IN 2016 (+ 0.4%), AND ARE EXPECTED TO REGULARLY REGISTER BETWEEN 1.3% AND 2.2% GROWTH UP TO 2022
      • Table KEY MACRO-ECONOMIC FORECASTS, 2016–2022
  • PROSPECTS AND FORECASTS
    • BIRTH AND POPULATION PROJECTIONS: GLOBALDATA EXPECTS LOWER BIRTHS TO CONTINUE IN 2017, BUT THEN FOLLOW THE GENTLY UPWARD TREND PREDICTED BY THE STATISTICAL OFFICE
      • Table BIRTH & POPULATION PROJECTIONS, 2012–2022
    • FORECAST OVERVIEW: CONSUMPTION IS EXPECTED TO BE MORE OR LESS THE SAME IN 2022 AS IN 2016
    • FUTURE TRENDS: CURRENT VALUE GROWTH IS LIKELY TO BE WELL ABOVE THAT FOR VOLUMES
  • Appendix
    • APPENDIX — THE BABY POPULATION: BY 2022 THE BABY POPULATION UP TO THE AGE OF THREE YEARS IS EXPECTED TO STAND AT 156,407, 5.4% LOWER THAN IN 2016
      • Table BABY POPULATION, NUMBER OF BABIES ('000), 2006–2022
    • BIRTH AND POPULATION PROJECTIONS: THE TOTAL NUMBER OF WOMEN OF CHILDBEARING AGE WILL INCREASE SLIGHTLY BETWEEN 2015 AND 2022
      • Table NUMBER OF WOMEN OF CHILDBEARING AGE BY AGE GROUP, 2010–2022
    • APPENDIX — MARKET VALUE: MARKET VALUE WAS 14% HIGHER IN CURRENT TERMS IN 2016 THAN IN 2010, AT €83.8 MILLION
      • Table BABY FOOD: MARKET VALUE, CURRENT PRICES, 2010–2016
    • APPENDIX — MARKET VALUE: AT CONSTANT 2010 PRICES, THE INCREASE DROPPED TO 3%
      • Table BABY FOOD: MARKET VALUE, CONSTANT PRICES, 2010–2016
    • APPENDIX — MARKET VALUE: MEALS & OTHERS WAS THE ONLY SECTOR TO SHOW GROWTH BETWEEN 2010 AND 2016
      • Table BABY FOOD: MARKET VALUE, US$ MILLION, 2010–2016
    • APPENDIX — MARKET VOLUME: CONSUMPTION OF BABY FOOD DECLINED BY 12.3% BETWEEN 2010 AND 2016, LARGELY DUE TO THE FALL IN THE NUMBER OF BIRTHS
      • Table BABY FOOD: MARKET VOLUME, TONS, 2010–2016
    • APPENDIX — PER CAPITA EXPENDITURE: PER CAPITA EXPENDITURE ON BABY FOOD STOOD AT €1,592 IN 2016, 32% HIGHER THAN IN 2010
      • Table BABY FOOD: PER CAPITA EXPENDITURE, CURRENT PRICES, 2010–2016
    • APPENDIX — PER CAPITA EXPENDITURE: AT CONSTANT PRICES, HOWEVER, GROWTH PER BABY ROSE BY A LOWER 19.4% OVER THE PERIOD 2010–2016
      • Table BABY FOOD: PER CAPITA EXPENDITURE, CONSTANT PRICES, 2010–2016
    • APPENDIX — PER CAPITA EXPENDITURE: EXPENDITURE PER BABY ROSE BY 10.2% TO US$1,767 BETWEEN 2010 AND 2016
      • Table BABY FOOD: PER CAPITA EXPENDITURE, US$ DOLLARS, 2010–2016
    • APPENDIX — PER CAPITA CONSUMPTION: PER CAPITA CONSUMPTION OF BABY FOOD, AT 170.6KG IN 2016, IS VERY HIGH BY INTERNATIONAL STANDARDS
      • Table BABY FOOD: PER CAPITA CONSUMPTION, GRAMS, 2010–2016
    • APPENDIX — MILKS: IN 2016, MILKS ACCOUNTED FOR ONLY 19% OF VALUE AND 9% OF VOLUME, AND CONSUMPTION HAS DECLINED BY OVER 10% BETWEEN 2010 AND 2016
      • Table BABY MILKS: SECTOR TRENDS, 2010–2016
    • APPENDIX — MILKS: FOR SOME TIME THERE WAS NO REAL SEGMENTATION BETWEEN FIRST- AND SECOND-STAGE BABY MILKS, AND THIRD-STAGE MILKS HAVE ONLY RECENTLY BEEN LAUNCHED
      • Table BABY MILKS: SECTOR SEGMENTATION, VALUE & VOLUME, 2010–2016
    • APPENDIX — CEREALS: CEREALS WAS THE WEAKEST PERFORMING SECTOR DURING 2010–2016
      • Table BABY CEREALS : SECTOR TRENDS, 2010–2016
    • APPENDIX — MEALS & OTHERS: IN 2016, WET MEALS ACCOUNTED FOR 60.6% OF MARKET VALUE AND 78.6% OF VOLUME AND THUS CONSTITUTED BY FAR THE LARGEST INDIVIDUAL SECTOR
      • Table BABY MEALS & OTHERS: SECTOR TRENDS, 2010–2016
    • APPENDIX — IMPORTS: CEREALS & MILKS REPRESENT THE MAJORITY OF IMPORTS (74% OF VALUE IN 2015)
      • Table IMPORTS OF BABY FOOD BY TYPE, VOLUME, TONS, 2010–2015
      • Table IMPORTS OF BABY FOOD BY TYPE, VALUE, €000, 2010–2015
    • APPENDIX — IMPORTS: SPAIN, GERMANY, AND SWEDEN ARE THE PRINCIPAL SUPPLIERS OF MILKS & CEREALS TO THE FINNISH MARKET
      • Table IMPORTS OF MILKS & CEREALS BY COUNTRY OF ORIGIN, VOLUME & VALUE, 2013–2015
    • APPENDIX — IMPORTS: SWEDEN, POLAND, AND ESTONIA ARE THE MAIN SUPPLIERS OF OTHER BABY FOOD
      • Table IMPORTS OF OTHER BABY FOOD BY COUNTRY OF ORIGIN, VOLUME & VALUE, 2013–2015
    • APPENDIX — EXPORTS: SOUPS, CEREALS & MILKS, AND SWEET MEALS FORM THE BULK OF EXPORTS, WHICH HAVE FLUCTUATED AROUND 2,000-3,000 TONS
      • Table EXPORTS OF BABY FOOD BY TYPE, VOLUME, TONS, 2010–2015
      • Table EXPORTS OF BABY FOOD BY TYPE, VALUE, €'000, 2010–2015
    • APPENDIX — EXPORTS: RUSSIA IS THE MAIN DESTINATION OF EXPORTS OF CEREALS & MILKS
      • Table EXPORTS OF MILKS & CEREALS BY COUNTRY OF DESTINATION, VOLUME & VALUE, 2013–2015
    • APPENDIX — EXPORTS: THE MAJORITY OF OTHER BABY FOOD EXPORTS ARE DESTINED FOR SWEDEN AND STATES OF THE FORMER SOVIET UNION
      • Table EXPORTS OF OTHER BABY FOOD BY COUNTRY OF DESTINATION, VOLUME & VALUE, 2013–2015
    • APPENDIX — VALUE FORECASTS: AT CURRENT PRICES, SALES OF BABY FOOD ARE PROJECTED TO RISE TO €96.2 MILLION BY 2022
      • Table BABY FOOD: MARKET VALUE FORECASTS, CURRENT PRICES, 2016–2022
    • APPENDIX — VALUE FORECASTS: AT CONSTANT PRICES, THE INCREASE IN SALES WILL BE ONLY 2.7% BETWEEN 2016 AND 2022
      • Table BABY FOOD: MARKET VALUE FORECASTS, CONSTANT PRICES, 2016–2022
    • APPENDIX — VALUE FORECASTS: BY 2022 THE MARKET IS EXPECTED TO RISE BY 14.7% OVER THE 2016 LEVEL
      • Table BABY FOOD: MARKET VALUE FORECASTS, US$ MILLION, 2016–2022
    • APPENDIX — VOLUME FORECASTS: CONSUMPTION IS EXPECTED TO BE MORE OR LESS THE SAME IN 2022 AS IN 2016, AND IS FORECAST TO STAND AT 8,973 TONS
      • Table BABY FOOD: MARKET VOLUME FORECASTS, TONS, 2016–2022
    • APPENDIX — PER CAPITA FORECASTS: PER CAPITA EXPENDITURE IS EXPECTED TO REACH €1,842 BY 2022
      • Table BABY FOOD: PER CAPITA EXPENDITURE, CURRENT PRICES, 2016–2022
    • APPENDIX — PER CAPITA FORECASTS: IN REAL TERMS, EXPENDITURE IS FORECAST TO INCREASE BY JUST 3.6%, WITH ALL SECTORS SHOWING LOW GROWTH
      • Table BABY FOOD: PER CAPITA EXPENDITURE, CONSTANT PRICES, 2016–2022
    • APPENDIX — PER CAPITA FORECASTS: IN 2022, THE MARKET SHOULD STAND 15.7% HIGHER THAN IN 2016
      • Table BABY FOOD: PER CAPITA EXPENDITURE, US$ DOLLARS, 2016–2022
    • APPENDIX — PER CAPITA FORECASTS: PER CAPITA CONSUMPTION LEVELS ARE PROJECTED TO INCREASE BY UNDER 1% OVER THE FORECAST PERIOD, TO 171.9KG PER BABY BY 2022
      • Table BABY FOOD: PER CAPITA CONSUMPTION, GRAMS, 2016–2022
    • SUMMARY METHODOLOGY
    • ABOUT GLOBALDATA
    • GLOBALDATA AT A GLANCE

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