The Baby Food Market in Belgium 2017, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Belgian market.
Belgium baby food market has generally struggled, although it has improved in the last three years. By 2016, value sales were 10% up on 2010. Sales were hit by the poor economic situation, particularly in 2012-2013, by the falling number of births, and by the resurgent popularity of home cooking. Manufacturers have tried to stimulate sales by advertising, including online media, and by introducing new products, but the market remains conservative and underdeveloped by European standards. Nonetheless, the baby food market is expected to grow over the next six years, boosted by slightly higher birth numbers and by an economy that is expected to grow, albeit modestly.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Belgium has only limited production of baby food, and is heavily reliant on imports. Volume imports have risen by 34% since 2010 and in 2015 stood at tons.
Milks are dominant in terms of value sales, accounting for 60% in 2016, well ahead of wet meals, with 24% of sales. In terms of volume, however, wet meals are slightly ahead, with 40% in 2016, compared with 39% for milks.
Baby drinks have suffered more than other sectors, as the product is often viewed as either unhealthy and/or non-essential.
Danone remains the clear leader of the Belgian baby food market, accounting for 41% of value sales in 2016 and leading in milks, wet meals, and drinks.
The majority of baby food sales in Belgium are made through grocery outlets, which have taken an increasingly large share of sales in all sectors over the review period and now account for 70%.
The market for baby food in Belgium is expected to grow by 12.8% in volume and 35.1% in value over the next six years to reach a total of tons, worth million.
Reasons to buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.