Market Research Logo

Argentina - The Future of Foodservice to 2021

Argentina - The Future of Foodservice to 2021

Summary

Argentine economy has experienced a tumultuous economic situation in recent years due to high inflation rates, high government interest on debt and high unemployment. However, the recently elected reform-centric government and an improving economy has helped improve consumer confidence, spending and a more positive short-to-medium term economic outlook. Despite the country’s more stable economic climate, wealth is unevenly distributed and concentrated in Buenos Aires and urban areas rather than in small cities and rural areas.

Argentine profit sector saw sales value rise at a CAGR of 7.9% from 2014-2016 in ARS Million. This growth is forecast to continue to 2021, at a CAGR of 8.6%, reflecting the wider more stable economic growth and high inflation rates. Between 2014 and 2016, growth in all channels was driven to a greater extent by growth in transactions than growth in outlets.

Argentina’s Quick Service Restaurants (QSR) channel is the country’s fourth largest profit sector foodservice channel in terms of sales value and has experienced strong value growth from 2014-2016, with revenue rising at a CAGR of 5.9%. High inflation (which reached an annual rate of 40% in 2016) has driven up average transaction values across channels, including QSR, where the average transaction price will continue to rise at a marginally expanded CAGR of 4.7% to reach ARS152.49 in 2021.

Argentina’s leading profit sector foodservice channel in terms of sales value is forecast to rise at a strong, marginally accelerated CAGR of 8%+ to 2021. Value growth in the channel will continue to be driven primarily by transaction growth, with transaction numbers forecast to increase during 2016-2021, in line with the country’s economic recovery and cautiously rising consumer confidence.

The pub, club and bar channel is the second largest profit sector foodservice channel in Argentina, valued at ARS50,892 Million as of 2016. Revenue in the channel rose and is forecast to continue experiencing sector-leading growth to 2021.

The report Argentina - The Future of Foodservice to 2021 provides extensive insight and analysis of Argentina's foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of Argentina’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Argentine foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops and Pubs, Clubs & Bars) within the Argentine foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Argentine population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Argentine foodservice market.
Companies mentioned in this report: Betos, Bonafide, Burger King, Café Martinez, Fabrica de Pizzas, Havanna, McDonald's, Starbucks, Subway,The Coffee Store.

Scope
  • Argentina’s QSR channel is the fourth largest profit sector channel in terms of value and has experienced strong growth from 2014-2016, with revenue rising at a CAGR of 5.9%. High inflation (which reached an annual rate of 40% in 2016) has driven up average transaction values across channels, including QSR, where the average transaction price will rise at a CAGR of 4.7% to 2021.
  • The FSR and pub, club and bar channels will continue to experience sector-leading value growth to 2021, with revenue forecast to rise at respective CAGR of 8.3% and 10.6% to 2021. This growth can be attributed to rising consumer confidence and a recovering economy, which will drive more frequent visits to higher-priced, discretionary channels.
  • In the QSR and FSR channels, revenue growth from takeaway sales is forecast to outpace that of revenue generated from dine-in. The growing takeaway trend in the two channels is reflective of Argentine consumers leading increasingly busy lives and demanding greater convenience from foodservice outlets as they eat out more frequently. It is also indicative of consumers trading up from mobile operators to the higher priced outlets.
Reasons to buy
  • Specific forecasts of the Argentine foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea Shops and Pubs, Clubs & Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Argentine foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Economic recovery will drive strong transaction and value growth across profit sector channels
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Strong growth is driven by rising transactions numbers and average transaction prices
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What: Betos Case Study
    • QSR: What: Betos: Trends Targeted
    • QSR: What: Betos: How
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Higher foodservice transactions are fuelling growth in the channel
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table A growing coffee culture will create new opportunities for operators in Argentina
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shop: Where: Havanna Case Study
    • Coffee & Tea Shop: Where: Havanna: Trends Targeted
    • Coffee & Tea Shop: Where: Havanna: How
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs, and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table Growth in the channel is being driven by an ongoing rise in average transaction value
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table 69.6% of cost sector OBP is in the education channel
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components - Market Intelligence

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report