Argentina: Market Consolidation Paired with Converged Multiplay Services to Intensify Competition in Telecom Markets
Argentina telecom market will generate US$10.6bn in service revenue in 2017, 5.1% less than the previous year. In local currency terms, it will expand by 8.2%. Mobile data will continue to be the largest revenue contributor with 29.0% of total revenue in 2017. This segment will reach $3.6bn by 2022, driven by operators’ focus on 4G LTE network expansion.
Revenue from voice services is on the decline in the 2017-2022 periods. Fixed and mobile data services revenue will grow at a CAGR of 3.2%, driven by the growing coverage of 4G LTE and the expansion of fiber networks. In fact, LTE networks reached more than 154 cities in 2016. It is expected that Argentina mobile services revenue to grow at a CAGR of -0.9%. In local currency, the mobile market will grow at a CAGR of 7.0%. Mobile services revenue will be driven by growth in mobile data revenue.
In 2017, broadband lines will reach 8.9m, for a population penetration of 20.5%. We expect broadband lines to reach 11.0m by year-end 2022, for a population penetration of 24.2%, owing to operators’ initiatives to offer more attractive pricing packages and the expansion of their fixed broadband coverage to rural areas in line with the government’s National Broadband Strategy. With 61.6% of all subscriptions, the 3G family of technologies will have the largest share of the market in Argentina in 2017. We expect LTE subscriptions to take over 3G by 2020, with its share increasing from 22.0% of total mobile subscriptions in 2017 to 52.1% by 2022 to reach 38.9m, as operators focus on expanding 4G network coverage.
Revenue generated by the top four operators, Telefónica, Telecom Argentina, Claro and Cablevisión, will account for 79.7% (or $8.4bn) of the total 2017 service revenue. Competition among these top four players will intensify over the next few years, driven by Macri’s emergency decree (DNU-1340), which promotes digital convergence, allowing all operators to offer bundled services including pay-TV, fixed voice and Internet, and mobile services. Additionally, the merger announced by Cablevisión and Telecom Argentina in June 2017 will enable the new company to offer quadruple-play services nationwide, putting pressure on the market share of Telefónica and Claro.
The report Argentina: Market Consolidation Paired with Converged Multiplay Services to Intensify Competition in Telecom Markets provides an executive-level overview of the telecommunications market in Argentina today, with detailed forecasts of key indicators up to 2022. Furthermore, he report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile, as well as a review of key regulatory trends.
In particular, this report provides the following analysis -
Regional Context: Telecom market size and trends in Argentina compared with other countries in the region.
Economic, demographic and political context in Argentina.
The regulatory environment and trends: A review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.
A demand profile: Analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
Service Evolution: A look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2017 to 2022.
The competitive landscape: An examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
In-depth sector analysis of fixed telephony, broadband, mobile voice, and mobile data services: A quantitative analysis of service adoption trends by network technology
and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.Companies mentioned in this report: Claro, Movistar, Telecom Argentina, Cablevisión, DirecTV, Telecentro, Supercanal, Personal, Telefonica Argentina, Telpin.
Revenue from voice services is on the decline in the 2017-2022 period. Fixed and mobile data services revenue will grow at a CAGR of 3.2%, driven by the growing coverage of 4G LTE and the expansion of fiber networks. In fact, LTE networks reached more than 154 cities in 2016.
The 3G family of technologies will have the largest share of the market in Argentina in 2017. We expect LTE subscriptions will take over 3G by 2020.
We expect broadband lines to reach 11.0m by year-end 2022, for a population penetration of 24.2%, owing to operators' initiatives to offer more attractive pricing packages and the expansion of their fixed broadband coverage to rural areas in line with the government’s National Broadband Strategy.
Reasons to buy
This Country Intelligence Report offers a thorough, forward-looking analysis of Argentina's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Argentina's mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Argentina's telecommunications markets.
The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Argentina.