Adding Value Through Packaging: Hot Drinks - Identifying pack formats and features that make a brand worth paying more for
Adding Value Through Packaging: Hot Drinks, explores new packaging formats and value-added features in the hot drinks category, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in hot drinks? What notable new formats and value-added features have been introduced in the hot drinks category in recent years? Which consumer trends have these packaging innovations capitalized on? How can hot drinks manufacturers use packaging to stay ahead of the game in a crowded marketplace?
Hot drinks is a busy sector with a varied selection of products on the retail shelf and it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and added-value benefits. By using packaging to improve convenience and add functionality it is possible to adapt to consumers' changing lifestyles and needs. Making hot drinks packaging more environmentally friendly goes some way to meeting consumers' demands for brands with strong ethical values. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.
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