Adding Value Through Packaging: Alcoholic Drinks - Identifying pack formats and features that make a brand worth paying more for
Adding Value Through Packaging: Alcoholic Drinks, explores new packaging formats and value-added features in the Alcoholic Drinks category, using examples from GlobalData's Pack-Track innovation tool.
Good packaging should be adjusted to consumer needs, which is extremely important in the constantly evolving market of alcoholic beverages. Every brand searches for unique language to speak with their customers and fights to be distinctive and instantly recognizable in the sector. New packaging sizes and functional solutions that help to make drinking experience unique are widely found.
Key Questions Answered
What drives packaging innovations in Alcoholic Drinks?
What notable new formats and value-added features have been introduced in the Alcoholic Drinks category in recent years?
Which consumer trends have these packaging innovations capitalized on?
How can Alcoholic Drinks manufacturers use packaging to stay ahead of the game in a crowded marketplace?