In-app Advertising

In-app Advertising

Global In-app Advertising Market to Reach $376.4 Billion by 2027

Amid the COVID-19 crisis, the global market for In-app Advertising estimated at US$99.5 Billion in the year 2020, is projected to reach a revised size of US$376.4 Billion by 2027, growing at a CAGR of 20.9% over the analysis period 2020-2027. Messaging, one of the segments analyzed in the report, is projected to record a 21.6% CAGR and reach US$157.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gaming segment is readjusted to a revised 20.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $29.5 Billion, While China is Forecast to Grow at 20.1% CAGR

The In-app Advertising market in the U.S. is estimated at US$29.5 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$64.3 Billion by the year 2027 trailing a CAGR of 20.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 18.8% and 18% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.3% CAGR.

Online Shopping Segment to Record 22.6% CAGR

In the global Online Shopping segment, USA, Canada, Japan, China and Europe will drive the 22.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$13.9 Billion in the year 2020 will reach a projected size of US$56.8 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$45.9 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 113-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Amobee, Inc.
  • BYYD Inc.
  • Chartboost
  • Flurry, Inc.
  • Google AdMob
  • InMobi Pte Ltd
  • ONE by AOL
  • Tapjoy, Inc.
  • Tune, Inc.


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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Global Competitor Market Shares
In-app Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: In-app Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: In-app Advertising Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Messaging (App Category) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 4: Messaging (App Category) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: Gaming (App Category) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 6: Gaming (App Category) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Online Shopping (App Category) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 8: Online Shopping (App Category) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: Ticketing (App Category) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
TABLE 10: Ticketing (App Category) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 11: Other App Categories (App Category) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 12: Other App Categories (App Category) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US In-app Advertising Market Share (in %) by Company: 2019 & 2025
Market Analytics
TABLE 13: United States In-app Advertising Market Estimates and Projections in US$ Million by App Category: 2020 to 2027
TABLE 14: United States In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
CANADA
TABLE 15: Canadian In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020 to 2027
TABLE 16: In-app Advertising Market in Canada: Percentage Share Breakdown of Sales by App Category for 2020 and 2027
JAPAN
TABLE 17: Japanese Market for In-app Advertising: Annual Sales Estimates and Projections in US$ Million by App Category for the Period 2020-2027
TABLE 18: Japanese In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
CHINA
TABLE 19: Chinese In-app Advertising Market Growth Prospects in US$ Million by App Category for the Period 2020-2027
TABLE 20: Chinese In-app Advertising Market by App Category: Percentage Breakdown of Sales for 2020 and 2027
EUROPE
Market Facts & Figures
European In-app Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
Market Analytics
TABLE 21: European In-app Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 22: European In-app Advertising Market Share Shift by Region/Country: 2020 VS 2027
TABLE 23: European In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020-2027
TABLE 24: European In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
FRANCE
TABLE 25: In-app Advertising Market in France by App Category: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 26: French In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
GERMANY
TABLE 27: In-app Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by App Category for the Period 2020-2027
TABLE 28: German In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
ITALY
TABLE 29: Italian In-app Advertising Market Growth Prospects in US$ Million by App Category for the Period 2020-2027
TABLE 30: Italian In-app Advertising Market by App Category: Percentage Breakdown of Sales for 2020 and 2027
UNITED KINGDOM
TABLE 31: United Kingdom Market for In-app Advertising: Annual Sales Estimates and Projections in US$ Million by App Category for the Period 2020-2027
TABLE 32: United Kingdom In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
REST OF EUROPE
TABLE 33: Rest of Europe In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020-2027
TABLE 34: Rest of Europe In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
ASIA-PACIFIC
TABLE 35: In-app Advertising Market in Asia-Pacific by App Category: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 36: Asia-Pacific In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
REST OF WORLD
TABLE 37: Rest of World In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020 to 2027
TABLE 38: In-app Advertising Market in Rest of World: Percentage Share Breakdown of Sales by App Category for 2020 and 2027
IV. COMPETITION
Total Companies Profiled: 41

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