Sustainable Fashion

Global Sustainable Fashion Market to Reach US$30.0 Billion by 2030

The global market for Sustainable Fashion estimated at US$9.8 Billion in the year 2024, is expected to reach US$30.0 Billion by 2030, growing at a CAGR of 20.5% over the analysis period 2024-2030. Apparel, one of the segments analyzed in the report, is expected to record a 24.9% CAGR and reach US$8.8 Billion by the end of the analysis period. Growth in the Footwear segment is estimated at 16.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.7 Billion While China is Forecast to Grow at 28.2% CAGR

The Sustainable Fashion market in the U.S. is estimated at US$2.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.3 Billion by the year 2030 trailing a CAGR of 28.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.9% and 18.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.2% CAGR.

Global "Sustainable Fashion" Market – Key Trends & Drivers Summarized

Why Is Sustainable Fashion Becoming the New Standard Rather Than a Niche?

Sustainable fashion, once a fringe movement driven by environmental activists and ethical consumers, has evolved into a global imperative embraced by mainstream brands, investors, and governments. The fashion industry, long criticized for its resource intensity and environmental degradation, is undergoing a paradigm shift as consumers demand transparency, ethical sourcing, and environmental responsibility. With the global apparel sector contributing to over 10% of global carbon emissions and generating vast volumes of textile waste, the call for change is no longer optional—it’s existential. Leading brands are now embedding sustainability into their core business models, adopting circular economy principles, and setting science-based climate targets. From using organic and regenerative materials to implementing take-back schemes and resale platforms, the industry is gradually moving away from fast fashion’s linear consumption model. Consumer awareness, driven by social media activism and documentaries exposing the industry`s impact, has played a central role in propelling sustainable practices. With younger generations prioritizing values over volume, the shift toward conscious consumption is reshaping production and marketing strategies across the fashion value chain.

How Are Materials and Supply Chains Being Rethought for a Greener Future?

Materials and supply chain innovation lie at the heart of sustainable fashion’s transformation. Textile production is shifting from conventional cotton and petroleum-based synthetics toward low-impact alternatives like organic cotton, hemp, bamboo, TENCEL™, and recycled polyester. Innovations such as mycelium leather, lab-grown fibers, and biodegradable textiles are attracting attention for their reduced environmental footprint. Equally important is supply chain traceability—consumers and regulators now demand visibility into how and where clothes are made. This has driven the adoption of blockchain and RFID technologies to track raw materials, ensure ethical labor practices, and certify authenticity. Brands are partnering with suppliers to minimize water usage, reduce chemical inputs, and ensure fair wages across tiers. Localized production models are gaining popularity, not only to reduce emissions from transportation but also to respond faster to consumer demand and reduce overproduction. From farm to fiber to final product, every step is being re-engineered to align with environmental and social governance (ESG) standards, pushing sustainability from a marketing strategy to a design and operations principle.

What Role Do Digital Technologies and Consumer Behavior Play in Accelerating Change?

Digital disruption is proving to be a catalyst for sustainability in fashion, enabling smarter design, efficient inventory management, and direct consumer engagement. AI and machine learning are being used to forecast demand and avoid overproduction—one of fashion’s most wasteful problems. 3D design tools and digital sampling are replacing traditional prototyping, saving materials and reducing time-to-market. On the consumer side, the proliferation of resale platforms, rental services, and virtual fitting rooms is redefining how people interact with fashion. Social commerce and transparent labeling apps empower consumers to make ethical choices, while influencers and eco-conscious content are spreading awareness rapidly. Furthermore, Gen Z and Millennial consumers are prioritizing values like authenticity, diversity, and sustainability when choosing brands, leading to a surge in demand for purpose-driven companies. Companies that embrace customer-centric circular models—such as clothing repair, upcycling, and product-as-a-service—are earning long-term loyalty. Technology is not only reshaping the backend of the fashion system but also redefining the relationship between brands and consumers, creating a feedback loop that reinforces sustainable practices.

What Are the Key Growth Drivers Shaping the Sustainable Fashion Market’s Trajectory?

The growth in the Sustainable Fashion market is driven by several factors related to shifting consumer preferences, innovations in textile manufacturing, changing regulatory landscapes, and the rise of purpose-led business models. A major driver is the increasing demand from eco-conscious consumers who prioritize transparency, fair trade, and low-impact materials in their fashion choices. Regulatory pressure, including new EU laws on textile recycling and extended producer responsibility, is pushing brands to redesign supply chains for sustainability. Technological advancements—ranging from bio-fabricated materials to AI-driven inventory systems—are enabling brands to reduce waste and improve efficiency. Additionally, the rise of circular fashion models such as resale, rental, and clothing-as-a-service is gaining traction, particularly among younger, urban consumers. Investors are also favoring ESG-aligned fashion businesses, channeling capital toward sustainable innovation and ethical brands. The global push toward decarbonization and zero-waste targets is accelerating R&D investment in sustainable fibers and closed-loop production systems. Cultural shifts toward minimalist lifestyles and climate activism are reinforcing the market’s momentum. As sustainability becomes integral to competitive advantage, the industry is poised for robust, long-term growth powered by responsible innovation, conscious consumers, and supportive policy frameworks.

SCOPE OF STUDY:

The report analyzes the Sustainable Fashion market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Apparel, Footwear, Accessories, Jewelry, Bags, Other Product Types); Fabric Type (Recycled Fabrics, Organic Fabrics, Regenerated Fabrics, Natural Fibers, Alternate Fibers, Other Fabric Types); End-User (Men, Women, Other End-Users); Distribution Channel (Online, Offline, Brand Outlets, Multi-Brand Outlets, Independent Boutiques, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Adidas
• Allbirds
• Amour Vert
• Armedangels
• ASOS (ASOS Design)
• Eileen Fisher
• Everlane
• Finisterre
• Gucci
• H&M Conscious Exclusive
• Inditex (Zara)
• Kering (Gucci)
• Levi Strauss & Co.
• Lululemon
• Patagonia
• PUMA
• Reformation
• Stella McCartney
• Uniqlo
• VF Corporation (Patagonia, The North Face)

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