Social Media IT Spending

Social Media IT Spending

Global Social Media IT Spending Market to Reach $197.5 Billion by 2027

Amid the COVID-19 crisis, the global market for Social Media IT Spending estimated at US$58.6 Billion in the year 2020, is projected to reach a revised size of US$197.5 Billion by 2027, growing at a CAGR of 19% over the period 2020-2027.

The U.S. Market is Estimated at $17.5 Billion, While China is Forecast to Grow at 18.6% CAGR

The Social Media IT Spending market in the U.S. is estimated at US$17.5 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$34.8 Billion by the year 2027 trailing a CAGR of 18.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.9% and 16.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.2% CAGR.We bring years of research experience to this 9th edition of our report. The 104-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

• Adobe Systems, Inc.
• Akamai Technologies, Inc.
• Cisco Systems, Inc.
• Dell EMC
• Google Analytics
• Hewlett-Packard Development Company LP
• Hubspot Inc.
• IBM Corporation
• Juniper Networks, Inc.
• Kenshoo, Ltd.
• Microsoft Corporation
• NetApp, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• SAP SE
• SAS AB
• Tencent Holdings Ltd.
• Unmetric Inc.
• VMware, Inc.

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